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While Benitez’s iPhone story was buried, he thought creatively and pitched a new story about how Michael Jackson meant different things to different people — a beloved child star to his mom’s generation, but someone who was often facing allegations for his generation. What is my storytelling technique?” he continued.
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.
Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds.
We are creators, storytellers and writers. In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? How you respond to a reputational issue and bounce back from adversity speak volumes about your leadership. Be authentic.
Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.
People Don’t Actually Like Creativity. That was the headline in a Slate article taking the position that most people don’t like creativity: “We are taught that our own creativity will be celebrated and that if we have good ideas, we will succeed. That’s why the sheer act of creativity typically falls short of the finish line.
For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership. Savvy business leaders are well suited to host rooms and later start their own clubs.
Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.
Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Thought leadership elevates reputation Amplifying commentary and insights from executives within your organization underscores brand expertise and drives a positioning of authority.
Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.
Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. Authenticity.
Proving PR’s Business Impact Analytics have transformed how PR demonstrates value to leadership. The most successful teams combine powerful analytics with strategic thinking and creative execution. Teams that master measurement while maintaining focus on relationships and storytelling will thrive.
There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. Further, George Lucas seemingly draws on real historical events in his storytelling.
Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs.
For a larger brand, it can support a leadership position within a business category. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. PR content offers depth, credibility. The interest or engagement phase comes next.
Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.
Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. The company has invested not only in the idea but in a process and leadership to actually execute on the program.
Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Now, five years later, they’re ascending to powerful leadership positions. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.
Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.
B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Thought leadership strategy. PR instead uses creativity and analytics to tell a story that resonates with your audience. Along this vein, thought leadership PR has become an essential part of public relations.
Until the reputation mission of PR/Communications is acknowledged and sponsored by the company’s senior most leadership team, and drives the key objectives of PR/Communications organization, it is hard for teams to raise the bar for PR/Communications to drive greater business impact.
From press releases, to earned, organic attention Yes, press releases serve a purpose like no other, but they do little in terms of creating the type of storytelling, collaborations, and initiatives that digital public relations can create. While AI helps automate tasks and speed up workflows, it can't replace the human touch.
If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No creative spark . See this earlier post for more on the power of PR creativity.
The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. Those are all desired outputs of a good PR campaign.
While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Daenerys Targaryen: Demonstrate Thought Leadership. Arya Stark: Define Your Goals.
From bubble tea blushes to Jell-O cleansers, brands are finding creative ways to make beauty feel more playful and indulgent. As brands experiment with these edible-inspired products, beauty PR agencies can leverage the sensory appeal of these offerings to engage consumers and enhance brand storytelling.
That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. Am I boring you?
In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Hitachi, Loral, ASARCO, Gould Inc.,
One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Pop Culture/Creativity Blogs. Authentic Storytelling Project.
This helps you internally and makes it easy to hire contractors for creative work. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. Most customers hate being sold to and they would much rather hear a story than another sales pitch.
Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. This can mean digital video, creative Instagram posts, and inbound marketing techniques. We’re responsible for creating shareable content that engages users and requires new storytelling skills.
Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. Creative Eye/Design/Photography/Video.
Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. This type of creative, highly effective activity makes a splash.
At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. I have a quasi dotted line into the rest of the executive leadership team. Becky Saeger, Board of Directors, E*Trade Financial.
Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.
Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ). Here are five ideas!
The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .
Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. So, we sat with some women who have positively changed the industry and paved their way to success.
3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Dont worry, thoughyou dont need to completely forgo creativestorytelling in favor of strategies that drive direct revenue, but its important to align your efforts with larger company objectives.
1) Storytelling, analytics and thought leadership are the top PR tactics and trends. The respondents identified the tactics, techniques and procedures as (combined) “more important” or “much more important” as follows: storytelling (76%); data & analytics (75%); thought leadership (70%); measurement (66%); and.
Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising. Where PR falls short Even the best PR program is limited, however.
2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.
“I carve out that time for creative writing because I look forward to it.” ” In honor of March 21 being “World Poetry Day,” we chatted with Pai about her favorite writers, what inspires her work, and how having a creative side-gig can help communicators grow in their careers. It’s a great creative outlet.
Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.
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