Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. The company has invested not only in the idea but in a process and leadership to actually execute on the program.

Storytelling 60

Storytelling Creativity B2B Film 60

Ishmael's Corner

NOVEMBER 9, 2014

People Don’t Actually Like Creativity. That was the headline in a Slate article taking the position that most people don’t like creativity: “We are taught that our own creativity will be celebrated and that if we have good ideas, we will succeed. That’s why the sheer act of creativity typically falls short of the finish line.

Creativity 143

Creativity Storytelling Interviews Sports 143

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Now, five years later, they’re ascending to powerful leadership positions. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

PRSay

FEBRUARY 21, 2023

I like helping people express themselves creatively and share their knowledge.” He later realized that he preferred public relations to journalism. Melton earned a master’s degree in public relations from Georgetown University. “I I like telling a good story,” he said. “I Sponsored by the U.S. Writers need ‘a healthy dose of doubt.’

Storytelling 67

Storytelling Writing Journalism LinkedIn 67

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership. Savvy business leaders are well suited to host rooms and later start their own clubs.

B2B 405

B2B Social Media Media Twitter 405

Onclusive

MARCH 17, 2021

Until the reputation mission of PR/Communications is acknowledged and sponsored by the company’s senior most leadership team, and drives the key objectives of PR/Communications organization, it is hard for teams to raise the bar for PR/Communications to drive greater business impact.

Data 195

Data Communications Reputation Data-Driven PR 195

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Crisis Communications Reputation 370

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No creative spark . See this earlier post for more on the power of PR creativity.

SEO 178

SEO Storytelling Product Launch Measurement 178

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

Wadds Inc.

OCTOBER 5, 2023

She aimed to humanise the crisis through first-person storytelling. The UN leadership insists social media platforms must deliver on promises and face regulations. With compassion and creativity, we can inspire care and change. Her book, A Hope More Powerful than the Sea , tells the story of a Syrian refugee’s harrowing journey.

Communications 98

Communications Crisis Social Media Storytelling 98

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. PR content offers depth, credibility. The interest or engagement phase comes next.

Storytelling 233

Storytelling Education Software LinkedIn 233

PRSay

MARCH 4, 2024

Anthony, director of new storytelling and newsroom innovation at The Associated Press , was the guest on Feb. For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. Anthony urges storytellers to be omnivorous in their curiosity.

Communications 95

Communications Storytelling Writing Community 95

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising. Where PR falls short Even the best PR program is limited, however.

Technology 170

Technology Strategy Privacy Healthcare 170

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Pop Culture/Creativity Blogs. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Thought leadership strategy. PR instead uses creativity and analytics to tell a story that resonates with your audience. Along this vein, thought leadership PR has become an essential part of public relations.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. This can mean digital video, creative Instagram posts, and inbound marketing techniques. We’re responsible for creating shareable content that engages users and requires new storytelling skills.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Here’s the latest on Growing Social Now. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs.

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

MARCH 14, 2017

Art or Science: Creative Marketing and PR. Creative Storytelling as the Soul of B2B Marketing [UML]. Is your PR agency bring creative ideas to the table? If you enjoyed this post, you might also like: Thought Leadership Actually Requires Thought and Leadership. See these related posts: . Talk to Us!

Marketing 67

Marketing Creativity Leadership Storytelling 67

Solo PR Pro

SEPTEMBER 5, 2023

Get creative with thought leadership. Take your thought leadership to another level by creating your own podcast, column or show. Use your expertise to tailor each of these tips with a storytelling approach. Showcase your expertise by offering workshops, webinars, or seminars.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. I have a quasi dotted line into the rest of the executive leadership team. Becky Saeger, Board of Directors, E*Trade Financial.

Banking 199

Banking Marketing Measurement Leadership 199

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ). Here are five ideas!

Infographics 120

Infographics Storytelling Content Marketing Film 120

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. Malissa MacKenzie, director of creative services at CarMax. “We have this culture of continuous improvement.

SEO 120

SEO Automotive YouTube Video 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. This type of creative, highly effective activity makes a splash.

Brand 196

Brand Branding Reddit B2B 196

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. As more brands focus on showing their stories instead of just telling them, the platform is also emerging as a go-to visual storytelling tool (some are even calling it “the next big thing” for PR ). Here we go!

Storytelling 28

Storytelling Tools Resources Instagram 28

Sword and the Script

SEPTEMBER 19, 2022

“These leaders push their teams from a reactive, check-the-box focus on storytelling and information dissemination, to operating within a strategically defined framework that considers the impact and outcomes of content and programming on business priorities,” according to the report. Other interesting statistics: Agencies say creative.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 189

Writing Communications Marketing B2B 189

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71