PRSay

MARCH 11, 2019

Though data and analytics are helpful for brands looking to measure the success of a campaign, they can also be a creative hindrance, reads the report. According to thecompany10, “Who can say exactly why a video or story goes viral? Companies that are too data dependent run the risk of not taking a chance on the next big thing.”

Trends 151

Trends Communications Employee Enterprise 151

The Hoffman Agency

APRIL 16, 2025

” A misstep in one market, amplified by social media, can ignite a viral backlash that swiftly erodes reputation across continents, demonstrating the interconnectedness and fragility of global brand image. Adding fuel to the fire is the globalization of “cancel culture.” This creates a new layer of internal PR challenges.

Reputation 36

Reputation Ethics Policies Government 36

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. If you don’t have an in-house graphic designer, there are numerous of free tools available on the internet.

Infographics 235

Infographics Case Study Content Marketing Video 235

PRSay

APRIL 19, 2019

TED Talks espousing the merits of failure have gone viral. Maybe you’ve wanted to block out more creative time during your week. What’s your biggest failure? That’s become kind of a trendy question to ask yourself. Fail faster” has become the battle cry of Silicon Valley. But I’ve never liked failing. It doesn’t taste good.

Hotels 133

Hotels Training Pitching Viral 133

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Through this collaboration I learned of Stone Temple’s very creative use of video. What was your most popular video?

Video 153

Video B2B Film Marketing 153

Buzzstream

NOVEMBER 21, 2024

Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. (Knowing what goes into our newsletter, I honestly don’t know how they have time to fit in all of the great information they do.) Below, you can see examples of the hot topics of the week.

Digital PR 62

Digital PR SEO Web Resources 62

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered. But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions.

Branding 133

Branding Brand Film Insurance 133

PRSay

MARCH 7, 2024

PR pros can take note of the creativity and diversity of the movie’s coverage. This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything. No category was left untouched. He’s just Ken.”

Film 130

Film Marketing Sports Hotels 130

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Image: Karen Cropper ( Creative Commons ). Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

Buzzstream

OCTOBER 23, 2024

And it’s no matter who you are, an SEO, a Google ad specialist, or frankly, if you’re even working at a creative ad agency, like it just comes with a stigma and a kind of a, an aspect of it that not everybody knows what to think about brands in the first place, why do you think that is? Do you know your economics?

SEO 62

SEO Study Branding Brand 62

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Does it include thought leadership? At the same time, we haven’t lost sight of what has not (and likely will not) change. Is your plan holistic?

Strategy 78

Strategy Media Storytelling Pinterest 78

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Branding Brand Reddit 78

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. Getting around that obstacle calls for creative thinking.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Buzzstream

MARCH 13, 2024

Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MAY 2, 2024

Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative. Is LinkedIn something you recommend investing in for founders, CEOs, and leadership? What have you seen lately?

Internal 118

Internal International Insurance Insurance 118

Beyond PR

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. If you don’t have an in-house graphic designer, there are numerous of free tools available on the internet.

Infographics 72

Infographics Case Study Video Survey 72

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Our team provides real-time insight and creative tactics to ensure that your company is prepared for any type of crisis.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Buzzstream

JANUARY 7, 2025

1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. With bigger creatives, there’s more of a gamble given it often uses more resource and might flop. So, to get everyone on the same page, thats the first section of our report.

Digital PR 62

Digital PR Report SEO Data 62

PRSay

APRIL 18, 2024

In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist. Are you ready for it? Be authentic.

Leadership 188

Leadership Storytelling Viral Banking 188

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Course Case Study 258

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Since he established credibility and thought leadership first, he attracted media attention naturally, making him a frequently quoted expert in the industry.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. In traditional journalism, diligent fact-checking is a given.

Content Marketing 141

Content Marketing Marketing Viral Study 141

MaccaPR

JANUARY 8, 2021

Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do. It’s the CEO!,”

Social Media 62

Social Media Trends Viral Marketing 62

Beyond PR

AUGUST 22, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 74

Strategy Trade Shows Course Case Study 74

Doctor Spin

NOVEMBER 17, 2023

The Power of Cycle Times —Mathematically, reducing cycle times in a process that grows exponentially (like content sharing on social networks) drastically increases the growth rate, leading to faster and wider dissemination of the content, thereby driving virality. I find mental models useful as a PR adviser and in everyday life.

How To 52

How To eBook Wikipedia Viral 52

Doctor Spin

DECEMBER 7, 2023

Educational Leadership, 55, 8–13. The Power of Cycle Times —Mathematically, reducing cycle times in a process that grows exponentially (like content sharing on social networks) drastically increases the growth rate, leading to faster and wider dissemination of the content, thereby driving virality. Educational Leadership, 55, 8–13.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

MaccaPR

AUGUST 26, 2015

After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Here are Maccabee’s lessons for undertaking such a project: Gain the buy-in of senior leadership.

Corporate 48

Corporate Examples Storytelling Branding 48

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

Melissa Agnes

MARCH 3, 2015

Part 2: Positioning Your Organization as the Voice of Credibility, Trust and Leadership, Now. My goal within the second part of this series is to help you begin to proactively position your organization as a voice of credibility and leadership now, in order to fight and win on the social media front. It means getting creative.

Social Media 133

Social Media Crisis How To Crisis Management 133

Buzzstream

OCTOBER 16, 2024

Can you tell us about going viral? Thea: Yeah the first time I went viral was just after, I think it was just after I finished university. Thea: So yeah, so that was my first experience of going viral. But yeah, that’s how I ended up actually getting into PR, was going viral. Thea: So that was a year ago.

Viral 62

Viral LinkedIn Insurance Insurance 62

Landis PR

DECEMBER 17, 2024

From viral brand campaigns to technological triumphs, and even a few headline-making missteps, this year offered a masterclass in the power of strategic storytelling and the importance of transparency. These stories showcase the creativity, resilience and adaptability that lie at the heart of effective public relations.

Tourism 52

Tourism Travel Creativity Community 52

Buzzstream

NOVEMBER 13, 2024

Every campaign goes viral and it’s coverage from everybody, but. And when I think about what’s working in that niche in digital PR today, Rarely do I see like a kind of creative hero campaign perform exceptionally well in that sector. The key to this campaign is going to be getting coverage from this one journalist.

Digital PR 62

Digital PR SEO Pitching Strategy 62

Shift Communications

MARCH 25, 2015

I’ve never worked in a place where my colleagues – leadership and junior staff alike – are so willing to do what they personally can to further my professional growth. Creativity only exists in advertising.” – Stephanie Chan , SHIFT NYC. Advertising is often associated with clever Super Bowl commercials and crazy viral stunts.

Marketing 60

Marketing Advertising Advertising Pitching 60

Cision

APRIL 5, 2017

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative. There is a new creativity in brand journalism but the feel is brand advertising. How are you looking at the data?

Report 225

Report Media Advertising Advertising 225