Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Branding 118

Branding Brand Video Social Media 118

Cision

AUGUST 8, 2016

When Twitter implemented their algorithm earlier this year the mean impression percentage likely didn’t change, but Twitter’s algorithm gives “viral” tweets precedence over real-time tweets which likely diminishes the impression for a typical tweet. The big news with LinkedIn is its recent acquisition by Microsoft.

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. What was your most popular video? How do you promote them?

Video 153

Video B2B Film Marketing 153

Sword and the Script

AUGUST 7, 2018

This has happened with Twitter and Facebook and now it’s occurring on LinkedIn. The stream is increasingly filled with single-shot-talking-head videos as brands begin to experiment – LinkedIn Selfie videos as the B2B Growth Show podcast put it. Yet these videos don’t have the virality marketers often imagine. execute them?

Video 61

Video Viral Marketing B2B 61

Cision

APRIL 6, 2016

HubSpot and LinkedIn have forged a very close content relationship and have created quite a few viral pieces like the ever-popular “ The Sales & Marketing Love Story ” and the insightful “ Master the Art of Social Selling.”. Want to create content that resonates with your audience?

How To 120

How To Tools Exercises Viral 120

Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Positional is now live! What have you seen lately?

Internal 118

Internal International Insurance Insurance 118

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Speaking opportunities at local events, establishing a consistent LinkedIn presence, and engaging with press are key elements of a leadership branding programme. And what about local cultural context?

Local 62

Local Leadership Viral Creativity 62

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. On the two, it is generally acceptable to be a little cheekier than say a LinkedIn post. Write for the Platform.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! The 5 Ps of perfect LinkedIn posts If you’re in b2b PR then listen up.

Tools 137

Tools Publicity SEO Measurement 137

Prohibition

JANUARY 23, 2023

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video. The solution is captions.

Video 62

Video Social Media Instagram Media 62

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Transcript Alex posted something on his LinkedIn recently, it was about how important branding is in SEO. I write a lot on LinkedIn about miscellaneous leadership, but I think many leaders get a bad rap.

SEO 62

SEO Study Branding Brand 62

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. When scaling a content program, you have to be vigilant about consistency and efficiency, otherwise, your creative efforts will get lost or sidetracked in endless email threads. Explore new distribution channels.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Prohibition

JULY 21, 2023

Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. We love the collection – and we’re off to put in an order right now. Warner Bros. That’s right – Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Contently - Strategy

FEBRUARY 8, 2024

Through Contently, Eni seamlessly managed the entire creative process , from ideation to distribution, ensuring their narrative resonated with precision. Memes: Injecting Humor and Virality Memes are a unique breed of visual content. They’re often humorous and have the potential to go viral, spreading your message far and wide.

Storytelling 52

Storytelling Examples Infographics Viral 52

Waxing UnLyrical

FEBRUARY 8, 2016

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. It’s not just conversations, but creativity,” writes Francisca Fanucchi as she explains how “the Star Wars community celebrates fans in a big way.” Valentine’s Day Campaign Tips For 2016.

Community 40

Community Web Viral Creativity 40

Prowly

DECEMBER 13, 2024

You can even find a person who gave a testimonial on LinkedIn and ask them about it personally. 1 Define your monitoring needs Do you know what exactly you need to monitor? Whether you're using Reddit or reading up on case studies often released by the company itself , make sure you know what you're getting yourself into. Interested?

Print 104

Print Tools Software Media 104

Buzzstream

MARCH 13, 2024

Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Beyond PR

AUGUST 4, 2016

Instagram may be fun and conversational, while LinkedIn has a more professional and formal atmosphere. Unlike other social platforms, LinkedIn is more focused on business and industry insights. These 9 tips help keep us on target when posting to LinkedIn. Remember that LinkedIn is the more formal representation of your brand.

Social Media 40

Social Media Pinterest Media Marketing 40

Buzzstream

SEPTEMBER 11, 2024

We’ve had to get really creative and rely on free tools and data in order to get big results. We, you know, when we’re trying to get creative and think about how we can do stuff, we’ll basically just weave through all of those methodologies to see if it sparks. All right, Amelia, people can find you on LinkedIn.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

SEPTEMBER 4, 2024

Look Beyond Industry Content for Inspiration Hana highlights the importance of looking outside your immediate industry for content inspiration, as unconventional sources can offer new creative ideas. She’s also very busy on LinkedIn and are you on Twitter as well? So not distribution is direct emails or. It does its job.

Internal 62

Internal International Digital PR Course 62

Communications Conversations

FEBRUARY 19, 2021

A “viral” moment, to be clear. Then, they also shared it on LinkedIn of all places. But, then they doubled-down on LinkedIn and the CEO shared the post. And, all they did was a few retweets and a couple LinkedIn posts? So, why not embrace that trend and quickly generate creative that does the same thing?

Viral 99

Viral LinkedIn Fashion Instagram 99

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them.

How To 198

How To Real Estate Web Case Study 198

Prohibition

FEBRUARY 13, 2024

TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively. This dispute implies a potential shift in content creation strategies for TikTok marketers.

Instagram 62

Instagram LinkedIn Social Media Media 62

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. LinkedIn video? Leveraging a viral social media moment has to start with listening,” says Arik. What about Twitch? Never fear! It’s the CEO!,”

Social Media 62

Social Media Trends Viral Marketing 62

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

Pitching 164

Pitching Writing Digital PR How To 164

Contently - Strategy

DECEMBER 5, 2019

When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about.

Financial 108

Financial Industry Report Insurance 108

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose.

Digital PR 160

Digital PR Film Instagram Writing 160

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them.

Real Estate 57

Real Estate How To Web Case Study 57

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Course 40

Course Local Creativity Twitter 40

Contently - Strategy

APRIL 9, 2024

You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. Did one of your white papers go viral or get backlinked by many notable websites?

eBook 52

eBook Video YouTube Infographics 52

Buzzstream

SEPTEMBER 25, 2024

Um, but I find that clients who are more create, like, give me the creative freedom to come up with my own ideas first, uh, show the best results. I like the, that you mentioned the podcasting, Brit, because I know that you’ve talked about it a bit, um, on LinkedIn as well, and it’s, I think It’s a good use of time.

Media 77

Media SEO Pitching Digital PR 77

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

NewsWhip

DECEMBER 15, 2021

By the next morning the story was officially viral — Peloton was pulled into the conversation and had already made a statement saying it was aware the bike would be featured in the show, but had not received details of the specific plot line. Reynolds took to his other social media channels to promote it as well.

Crisis 78

Crisis Instagram Crisis Management Viral 78

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression. In the UK, TikTok has become increasingly popular, with over 22.28

Privacy 62

Privacy Social Media Viral Instagram 62