Waxing UnLyrical

FEBRUARY 6, 2013

Image: Jeremy Brooks via Flickr, Creative Commons. So when Kami asked me if I’d write a guest post for her, there was no way I’d say “no.” And I continue to guest blog whenever I can, because it’s just such a terrific thing to do, to stretch one’s writing and creative muscles.

Writing 109

Writing Blogging Conference Creativity 109

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” AI will continue to have a profound impact on creative and marketing fields, including PR. There will be a glut of AI-generated content as well.

Writing 211

Writing Communications Marketing B2B 211

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. I think what kind of sparked us connecting was this LinkedIn post that you had put about a statistics post that you guys did. It’s LinkedIn posts that you talked about. Start formulating some questions.

Creativity 117

Creativity Digital PR Data Pitching 117

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. Interact on social media.

Media 333

Media Pitching Report B2B 333

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

Communications Conversations

OCTOBER 31, 2019

LinkedIn followers, btw). Nope, Sara Blakely , the founder and CEO of Spanx is the best CEO on LinkedIn. She doesn’t have the largest “following” on LinkedIn (378,000+), but Sara’s last ten posts averaged: 67,451 likes. So, Sara Blakely is the best CEO on LinkedIn. Want proof? 2,055 comments.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity.

Google 157

Google Course Survey YouTube 157

Remote PR Jobs

FEBRUARY 27, 2022

While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. This can be a quick paragraph from their website or LinkedIn that explains specifically what the reporter or analyst does and what their interests are.

Writing 130

Writing How To Interviews Pitching 130

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Image: Via Pixabay, Creative Commons CC0.

Creativity 101

Creativity Storytelling LinkedIn Conference 101

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun. How did they meet?

Creativity 98

Creativity Communications Instagram Interviews 98

Cision

JUNE 21, 2016

LinkedIn is a great platform for housing your resume and publishing content that showcases your expertise. Consider a brief introductory video of yourself to post on LinkedIn and to send to potential employers along with your resume. Ensure that you have proper mediums in place to communicate your story. Put yourself out there.

Branding 189

Branding Brand Real Estate Tourism 189

PR for Anyone

OCTOBER 8, 2024

Elyce’s journey from growing up on a farm in Kansas to becoming a key figure in the fashion industry is a story of perseverance, creativity, and passion for design. Elyce also talks about the process of writing her upcoming book, which captures the journey of building two successful brands. Find us on

Fashion 130

Fashion Instagram LinkedIn YouTube 130

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. Scan LinkedIn; comment on a post where a friend got a new job; make a post promoting a Talking Points Podcast episode we just completed the previous day. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e.,

Social Media 157

Social Media Media LinkedIn Tourism 157

Prowly

MARCH 4, 2025

It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide.

Trends 104

Trends Reddit Pitching Data 104

PR Job Coach

MARCH 21, 2013

The blog can focus on your experience, case studies, creative ideas, people who are authorities or thought leaders, what others are doing or techniques, just to name a few tactics. Make sure you then amortize the blog over other social infrastructure platforms such as Facebook, Twitter, LinkedIn, Quora, Pinterest, etc.

Branding 169

Branding Brand Pinterest Insurance 169

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. Have professionals on hand to review resumes or LinkedIn profiles and give attended (free) pointers for improvement or optimization. 2) Think creatively: guerilla recruiting tactics.

Resources 86

Resources Creativity Publicity Local 86

Cision

JULY 21, 2015

You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own. Then, if I remember, I also write manual updates to better engage my audience and schedule them in the days after the post originally goes live. Repost on LinkedIn. Take blogging and social media.

Social Media 120

Social Media Blogging Media LinkedIn 120

Deirdre Breakenridge

SEPTEMBER 25, 2017

“Some of our fellows are working on ideas in retail, cryptocurrency and logistics with the potential to be major businesses – but we also have fellows who are writing novels about tech. My structured sabbatical centered around three focus projects: Writing my first book and launching a pre-order campaign. I write more about that here.

Writing 171

Writing Journalism Travel Meeting 171

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. You can connect with her on Twitter , Instagram , Facebook , and LinkedIn.

Tools 150

Tools Agency Instagram Groups 150

Cision

JUNE 30, 2015

Facebook, LinkedIn and Google+ have been image friendly for a while, but now even Twitter’s getting in on it. Post Content on LinkedIn. It’s not well-publicized, but LinkedIn now has a feature that allows you to publish your blog content there, which has the potential to be viewed by its millions of members. Use Images.

Social Media 120

Social Media Media LinkedIn Small Business 120

PRSay

MAY 21, 2019

Each month, the editors of Strategies & Tactics post a question on PRSA’s LinkedIn account , and share an array of the responses in our What’s Trending section. . Continue to hone your writing skills by writing, writing, writing, writing, etc. Write with creativity and clarity.

Writing 154

Writing Meeting Conference Local 154

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Creative Eye/Design/Photography/Video. However, the list seems flawed on many levels.

Social Media 174

Social Media Media Analytics Data 174

PRSay

SEPTEMBER 20, 2019

A report published by LinkedIn and Imperative writes, “…companies are seeing that purpose-oriented employees are more productive and successful.” As Gallup writes, “Employees are consumers of the workplace. And this makes a significant impact. The study shows this ultimately impacts the bottom line.

International 138

International Internal Communications Strategy 138

PR Job Coach

JULY 29, 2011

What do you for a hobby: collect stamps, ride a motorcycle, write poetry or sample every restaurant in town? Also look at other creative financing such as selling that old antique car or HO train set that is sitting in your closet collecting dust. Make a spreadsheet listing all of your passions , hobbies, interests and skills.

How To 180

How To Leadership Government Reputation 180

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 17, 2025

Many thought leadership and creative digital PR efforts are specifically created to boost branded search and keyword ranking. Sometimes, spikes occur weeks or months after your digital PR efforts because certain major publishers may write a story, exposing it to new audiences. But it doesnt happen overnight.

Digital PR 112

Digital PR Report Google Radio 112

Prohibition

OCTOBER 25, 2023

At the time of writing, the AI stickers are only available to a select number of users as a trial however, if successful, the stickers will be widely rolled out as a new feature for all users to enjoy. The platform has also launched Accelerate, an AI-powered B2B marketing campaign creator to support B2B marketeers.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Cision

MAY 7, 2015

It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. You can link to it in current posts, create a roundup of all posts on a particular topic, or write a response to an old post to start the dialogue back up around it.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 146

Technology Crisis Management Social Media Training 146

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance.

Pitching 120

Pitching Newspapers Writing Local 120

PR in High Definition

OCTOBER 25, 2024

Think about when you write a press release, if it’s 600 words, you have, consciously or subconsciously made roughly 600 or more choices. Or an executive likes a certain style of writing for their LinkedIn page. This personalised approach allows for more effective communication and stronger, long-lasting relationships.

Hotels 62

Hotels Technology Crisis Data 62

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments.

Writing 62

Writing Blogging Content Marketing Web 62

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

PRSay

MARCH 26, 2021

Making an effort to understand the advantages and disadvantages that people feel due to a combination of intersectional factors when writing messages for different audiences is a skill I focus on, trying to continue to learn as I go. Internalizing messages that we have to do more and make more leads to burnout and hurts our creativity.

Publicity 171

Publicity Nonprofit Customer Service Writing 171

Waxing UnLyrical

AUGUST 9, 2018

If your content is to be viable in the longer term you want your creative work to be found whether it be delivered via voice on a Google Home device, on an Apple Watch or on a starship view screen. Kathy’s company and website are currently in start-up mode but you can connect with her via Twitter @kvaske or LinkedIn. Frustrating.

Writing 73

Writing eBook Case Study System 73