Business Wire

MARCH 31, 2017

By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session. If you’re pitching local, it helps to have a local area code. Keep it straightforward and full of useful information.

Local 150

Local Media Pitching Report 150

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Consumer Strategy 245

Cision

JUNE 22, 2017

His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

PRSay

MAY 23, 2023

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 148

Nonprofit Local Training Media Training 148

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. These tours aren’t just efficient, though.

Media 120

Media Television Pharmaceuticals Radio 120

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. The target audiences will dictate which media to include, but be creative when thinking through the story possibilities.

Media 136

Media Mobile Telecommunications Pitching 136

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e.,

Social Media 157

Social Media Media LinkedIn Tourism 157

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Like the best PR-driven ideas, it is creatively designed yet simply executed. Kudos all around.

Brand 136

Brand Branding Local Hotels 136

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Marketing turns to creative to stand out from the clutter . Local news and indy journalism more trusted. “I

Marketing 213

Marketing Content Marketing Data Social Media 213

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

We often say that public relations is more of an art than a science, and it’s true. Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. When it comes to media relations, timing is key.

Energy 168

Energy Measurement Media Relations Local 168

The Hoyt Organization

SEPTEMBER 21, 2024

The bulk of your potential clients are consuming bite-size, engaging, educational, and informative pieces of content in carefully curated social media posts. They’re listening to soundbites on podcasts, and being “entertained” by hyper-localized and unique, but relevant, content that captures and holds their attention.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Cision

JULY 20, 2016

In this interview, Rachel discusses why you need to build trust with the media, how to create a global communications campaign and how to drive conversations on social media. What are the keys to media relations success? How did you get your start in PR? I immediately fell in love with the fast-paced world of PR.

Leadership 120

Leadership Local Pitching Social Media 120

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content.

Government 151

Government Crisis Energy Community 151

Rock the Status Quo

DECEMBER 11, 2014

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. (I know… Moderation, Carrie, moderation!)

Interviews 174

Interviews Real Estate Media Pitching 174

Cision

SEPTEMBER 1, 2015

Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. We can’t get into a devastated area until it’s safe to do so, and we need the support of the local government before we can enter an area.”.

Media Training 120

Media Training Media Training Interviews 120

ImPRessions - Crenshaw Communications

MAY 9, 2016

But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. In public relations, our reasons for objecting to a strategy or creative direction is not always straightforward.

How To 120

How To Construction Product Launch Local 120

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

OCTOBER 6, 2015

To the contrary, I believe that simplifying complexity takes more creativity and intelligence, not less. Brad Phillips is the author of “ The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.” In other words, no one is suggesting they “dumb down” their content.

Interviews 120

Interviews How To Healthcare Media Training 120

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Sword and the Script

OCTOBER 8, 2016

And finally, email remains a key conduit for media relations and earned media. Though I’ve been partial to MailChimp for both its model and the opportunity to “buy local,” the Times story pushed me over the edge. Has your PR firm stopped bringing creative ideas to the table? News by definition defies expectations.

Marketing 119

Marketing Pitching Survey Study 119

Bad Pitch Blog

AUGUST 7, 2012

From supporting creative briefs to fueling message tracks, reasons to believe are a critical part of any campaign or plan, down to an individual pitch. This is because reasons to believe are proof -- the facts keeping the wings on the creative plane giving your pitch altitude. And when the time is right, they pitch national media.

Pitching 67

Pitching Strategy Local Banking 67

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. And it’s not just public relations.

Media 98

Media Nonprofit Pitching Analytics 98

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Flack's Revenge

APRIL 24, 2018

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Many tech CEO’s and analytic thinkers tend to creatively engage culture in a manner opposite of the public who engage their tech. Bob Geller: It is more than releases, events and media relations.

Agency 159

Agency Strategy Crisis Management Pitching 159

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. To the rest of the team, I was just traditional media relations. What are agency partnerships?

Agency 75

Agency Creativity Media Relations Nonprofit 75

Waxing UnLyrical

JANUARY 17, 2019

Refine that information and share it through media relations, webinars and bylines. These results can be used for a press release, infographic, social media post and media relations outreach. This is a great team-building exercise and you could earn some local press for your efforts. Champion a Purpose.

Leadership 89

Leadership Survey Exercises Education 89

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Radio Interviews 100

Solo PR Pro

MARCH 29, 2022

You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. Follow subject matter hashtags and experts on social media. Professional Organizations and Chambers of Commerce. Pull a thread.

Conference 79

Conference Reddit Local Course 79

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Andi Pepin, creative producer-Target. Caitlin Hannah , social media strategist, Explore Minnesota. ” – Heather Olson.

Transportation 122

Transportation Social Media Corporate Agency 122

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

The Resolution Blog

NOVEMBER 30, 2018

Before you sit down and brainstorm, think about some ways you can inspire creative ideas in the rest of your team: Think about additional collateral?—?if Your story or stats might be particularly relevant to a specific area, making it a better fit for local press. Think in geographical terms here, too.

Case Study 120

Case Study Study Pitching Local 120

Landis PR

AUGUST 27, 2024

Use humor and creativity to make your content something people will remember. It’s convenient to have written statements available for reactive media relations. Support Your Local Nonprofits Many will use their donation dollars politically rather than locally this year, and that hurts grassroots organizations.

Nonprofit 64

Nonprofit Policies Local Product Launch 64

Prohibition

DECEMBER 3, 2019

We hosted an initial press launch to kick-start the event where we invited both press and senior stakeholders from both the water industry, local authorities and Yorkshire Water to speak about the importance of The Number Two Tavern and the company’s commitment to making steps to tackle the climate emergency.

Local 62

Local Creativity Video Energy 62

Bad Pitch Blog

JULY 14, 2010

At least twice before I''ve mentioned a mentor''s media relations mantra: you have to know the news to make the news. Once you announce the local tie to a national competition, you effectively have told the story. Lytle''s team had a local park, Lytle Park, temporarily renamed @rlytle as part of the promotional effort.

Local 57

Local Pitching Twitter Creativity 57