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PRSA Colorado’s PR Paid Forward Program Connects Comms Pros With Nonprofits

PRSay

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services.

Nonprofit 148
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5 Ways Your Company Can Make a Social Impact Today

PRSay

Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks.

Company 158
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98
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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. Laurence D.

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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Highly-targeted story angles.

Trends 168
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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. In the past, many journalists who left traditional news media migrated into public relations. Don’t forget the other large potential job market for utility players: the nonprofit sector.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services.

Agency 89