Deirdre Breakenridge

NOVEMBER 23, 2016

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I remember sitting with a college student at a local Starbucks. Of course, mentoring is at the top of my list. After 28 years, I know my time will be well spent giving back.

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Solo PR Pro

JANUARY 21, 2020

This is the work where we show our worth, from strategic thinking to creative development. How do you keep those creative juices flowing? Yes, you could go to your local big box store, spend anywhere from $99-$300 and call it a day. Facetime/Skype calls. Heads Down Thinking. Consider a sit-to-stand desk.

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Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Completely.

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PR Breakfast Club

JUNE 29, 2014

Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. Creativity. Last year, Vantage employees volunteered at local food and at the Ronald McDonald House.

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Norton's Notes

NOVEMBER 23, 2015

I hear the same crap, year in year out, about the north having more and more creative degrees and PR graduates but just 15 years ago when I left University, it was pretty much an unspoken rule that if you wanted to get the best experience, you needed to move to London. Or is that model now broken in 2015/16? Has the BBC started a trend?

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ZudePR

MARCH 22, 2018

If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I also kept myself busy purchasing tools (from AppSumo) – including Scrivener and KingSumo – and discovering new bloggers such as Joanna at The Creative Penn , the doyen of UK self-publishing. #6

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PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful.

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