Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118

Tourism Fashion Retail Travel 118

Konnect Agency

OCTOBER 28, 2024

In the future, new roles like “AI Strategist” may emerge, dedicated to leveraging AI to drive efficiencies and enhance creative processes. Positions like CMO, Creative Director and Strategist will continue to play a crucial role in ensuring AI-driven campaigns meet business goals and can touch us on an emotional level.

Trends 52

Trends Marketing Travel Engineering 52

Waxing UnLyrical

JULY 11, 2014

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? We have a lot of non-local travel coming up, so this year, for our anniversary, we opted for a mini road trip. Scene: Fredericksburg, Va.

Creativity 72

Creativity Branding Brand Travel 72

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau.

Industry 316

Industry Fashion Travel Tourism 316

Contently - Strategy

JULY 22, 2021

But in travel? A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Today, Traveler spans 87 local editions across the globe. This one got a 28 percent open rate.

Travel 76

Travel Hotels Storytelling Content Marketing 76

Landis PR

JULY 29, 2024

That influx feeds local tourism in San Francisco, Carmel and the Wine Country. Northern California is a foodie destination, with visitors enjoying local specialties such as sourdough bread and local wines. All three national networks have local affiliates in the area, in addition to a few independents.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Buzzstream

SEPTEMBER 27, 2024

For example, if you were a travel company in Florida, you couldn’t create a post about the election’s impact on the economy. But, you would be relevant enough to speak about the election’s impact on travel—especially travel to Florida. Maybe prices are going down on election day? Have prices varied in the past elections?

Digital PR 118

Digital PR Pitching Radio Google 118

PR for Anyone

MAY 4, 2022

Get creative with it. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. National Financial Planning Month – this is a tremendous opportunity for people in the financial space to share their expertise with the world. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

Burrelles Fresh Ideas

APRIL 9, 2024

Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial. Partnering with local influencers, they showcased their commitment to sustainability and community, driving both online engagement and foot traffic.

Social Media 93

Social Media Marketing Media Storytelling 93

PRSay

MARCH 7, 2024

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 129

Film Marketing Sports Hotels 129

Buzzstream

JULY 16, 2024

Brand Awareness Lastly, if every local publication doesn’t include a link, the awareness and exposure you gain through the brand mentions can still send quality branded traffic to your website. For instance, each year, Travel & Leisure surveys its readers (over 160K) to develop its “ Best Cities in the United States ” list.

Study 62

Study Pitching How To Data 62

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

NOVEMBER 20, 2023

Finish this sentence: If I am not reporting, I am … Reading, researching, traveling, making wine, writing corporate narratives , consulting , whatever. I’ve been married for 40 years to a fun-loving and creative woman who appreciates cars and, apparently, me. I also enjoy travel writing. Talk about a dream job!

Journalism 113

Journalism Automotive Interviews Writing 113

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? European hotel chain Warner Leisure has a core audience of older, even elderly, travelers with healthy incomes.

Branding 136

Branding Brand Local Hotels 136

Barokas

JULY 17, 2017

Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind.

Meeting 68

Meeting Hotels Travel Local 68

Cision

APRIL 28, 2017

What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. Not applying the same energy and creativity to their brand/company as they do to their client’s needs.

Local 227

Local Energy Agency Policies 227

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. CSR-results stories work well here, as do tales of local do-goodery. Through the years we have looked at holiday spending, sleeping and travel habits, to name a few.

Pitching 136

Pitching Print Survey Local 136

Barokas

JULY 17, 2017

Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind.

Meeting 60

Meeting Hotels Travel Local 60

Solo PR Pro

MARCH 29, 2022

You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. Maybe it’s a creative writing conference, a primer on AI, a series on digital marketing, or learning a new language.

Conference 80

Conference Reddit Local Course 80

Solo PR Pro

JANUARY 17, 2023

Emily Myers Duke, Pretty Creative PR. I loved that job for 10 years and had been promoted to a division manager position, which required extensive travel. Although being laid off was devastating, it gave me an opportunity to reframe my priorities and stop traveling regularly. In-person, local networking groups are helpful too.

Agency 108

Agency Travel Groups Community 108

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Give you some free information and list out 10 influencers right here in the Twin Cities that I would be targeting for my next local campaign–and why. Jason DeRusha.

Instagram 122

Instagram Branding Brand Local 122

Buchanan PR

MAY 5, 2022

Local Executives Have One Thing on Their Minds. Get creative in coaxing employees back to the office. Claude) Because EY saved so much on their travel budget during COVID, they used some of the savings to help employees overcome barriers to returning to the office.

Employee 52

Employee Groups Travel Local 52

PR in High Definition

OCTOBER 23, 2019

I struggled to find many landmark reports on the subject but EY’s Beacon Institute released a report in September 2019, defining purpose as “ an aspirational reason for being which inspires and provides a call to action for an organization and its partners and stakeholders and provides benefit to local and global society.”.

Airlines 48

Airlines Local Wikipedia Travel 48

Communications Conversations

OCTOBER 29, 2020

Given that backdrop, people are looking for different and creative ways to “work remotely.” We purchased our first RV well before the pandemic and experimented with working while traveling to make sure the lifestyle worked for us and also to ID and eliminate kinks – like connectivity, for example.

Travel 99

Travel Groups Mobile Conference 99

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. My favorite family tradition is… Anytime one of us travels somewhere, we make it a point to come home with a bag of coffee from a local shop. What’s your favorite holiday and why?

Fashion 227

Fashion Travel Interviews Instagram 227

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. What are some books you’ve read recently? I’m actually in a book club!

Local 52

Local Case Study Nonprofit Healthcare 52

Buzzstream

SEPTEMBER 23, 2024

Digital PR strategy is based on using helpful, creative, insightful content or commentary to elevate your brand in the news. But local news will be more concerned about news in their region, which is where creating content like city studies come into play, like below’s Best Cities for Biking in the US.

Digital PR 62

Digital PR Google SEO Pitching 62

Bianchi Biz Blog

OCTOBER 24, 2022

I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. I love getting creative in the kitchen and entertaining for family and friends. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer.

Meeting 59

Meeting Automotive Transportation Media 59

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. Take a look….

Print 60

Print Media Travel Wireless 60

Solo PR Pro

OCTOBER 12, 2021

I'm impressed by the smart, creative answers. I hired a local peer, who attended a client event when I traveled. While I relish the freedom and flexibility of being a solo practitioner, the lack of a sounding board is challenging. Everyone is generous with their time and tips. Recently, a client found me in the directory.

Community 76

Community Resources Groups Travel 76

Solo PR Pro

JUNE 14, 2022

She had a summer internship at a local station in Connecticut and discovered the job wasn’t the right fit for her after a particularly gut-wrenching day where she had to interview a grieving mother who had tragically lost her children in a fire. I learned a ton—there was no money, so I learned to be creative,” Jen explains.

Meeting 83

Meeting Radio Travel Television 83

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis 151

Crisis Government Energy Community 151

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships? It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Cision

JULY 20, 2016

I was living in Cleveland, working as a production assistant at one of the news stations and quickly realized I needed a job in a more creative and exciting atmosphere. My hobbies outside of work include…traveling with my family, experimenting with new recipes in the kitchen and trying out the latest restaurants around Chicago.

Leadership 120

Leadership Local Pitching Social Media 120

Shift Communications

AUGUST 30, 2016

Create Hyper-Local Relevance. When the news cycle is not ripe for a program, we look for ways to bring the story down to the local level. For example, peak travel seasons vary from market to market. With three months to go until the election, it will be important to remain steadfast, creative, and ballsy. Annie Perkins.

Healthcare 79

Healthcare Local Fashion Trends 79

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Consumer Strategy 245

Stephen Waddington

NOVEMBER 21, 2017

Tell them it’s their visa to travel outside the M25. Breakfast at a local cafe. Mister Maker Bumper Craft Box because a bit of coloured paper and a glittery pipe cleaner might lead to genuine creativity. A railcard to visit other parts of the country. This might encourage them to actually do it. A bus ticket. No promises.

Publicity 68

Publicity Travel Financial Local 68