5W PR

SEPTEMBER 27, 2017

The best approach to marketing is an integrated, 360-degree view. If you’re investing in a marketing endeavor without asking how PR can maximize results, you’re likely missing out on exposure, customers and return on investment. Here are five examples of marketing strategies where results can be boosted via a 360-degree PR campaign.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

The Hoyt Organization

SEPTEMBER 21, 2023

Challenge As a direct lender, Mountain Funding carved out a strong niche in the opportunistic financing market. The firm was expanding into the development company market and was on the verge of making its first expansion. More than 250 responses were received from the trade show.

Real Estate 52

Real Estate Company Trade Shows Conference 52

MaccaPR

FEBRUARY 7, 2022

What’s a marketer to do? With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Brand Branding 62

5W PR

JULY 31, 2023

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. They demonstrate creativity, playability, and quality. Attending these sessions equips professionals with the tools and knowledge needed to navigate the toy market successfully.

Internal 78

Internal International Retail Trade Shows 78

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). And, she was doing it all at her very first trade show experience.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. But don’t stop there.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Sword and the Script

SEPTEMBER 4, 2018

The competition gets a vote in your marketing too. When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show. See these related posts: Your Marketing Predecessor was Probably a Hot Mess [UML]. Marketing, Strategy and War Analogies.

Industry 70

Industry Marketing Trade Shows Leadership 70

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly.

Writing 130

Writing How To Interviews Pitching 130

Contently - Strategy

SEPTEMBER 10, 2020

Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent?

Brand 118

Brand Branding Marketing Facebook 118

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. If your site has a section dedicated to events, be sure to add all of your upcoming trade shows to the calendar.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. My first show was Fall 2019. What a show! It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. source: wikipedia. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. My first show was Fall 2019. What a show! It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. The post What is the High Point Market?

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Burrelles Fresh Ideas

MARCH 5, 2024

Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order). This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever.

Media 98

Media Nonprofit Pitching Analytics 98

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. However, the true takeaways are the lessons we learn about family, friendship and ourselves. Content is here.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Deirdre Breakenridge

NOVEMBER 3, 2016

Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. About Siera Smith: Siera Smith, Director of Marketing at WebMax, LLC. Siera Smith is the Director of Marketing for WebMax LLC, a software development company.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

AUGUST 20, 2015

What Geographic Markets Do I Want to Target? But beyond that, consider which markets your industry has heavy concentration in. So if you’re exhibiting tomorrow at a trade show, make sure that press release goes live before the event starts so people can plan to visit your booth. What Time Do I Want My Release to Go Live?

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Bianchi Biz Blog

JUNE 17, 2021

3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? 5-8, 2022, with Media Days Jan.

Technology 86

Technology Automotive Trade Shows Hotels 86

Shift Communications

FEBRUARY 17, 2015

Instead, look for ways to amplify your news by tying it to a broader industry issue in a more creative fashion. Looking for a way to get your creative juices flowing? Play the role of the roving reporter – Mobile technologies have enabled marketers to capture decent quality video on-the-go. Start here. Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Sword and the Script

FEBRUARY 27, 2018

Whether you’re in sales or marketing, that’s a scary idea, because it means your opportunities to influence the decision process is reduced to content. Also, see these important posts: Attract, Convert, Retain, a B2B Marketing Roundup. How B2B Marketing Can Get More out of Trade Shows. billion in purchases.

B2B 65

B2B Trade Shows Survey Study 65

Sword and the Script

DECEMBER 30, 2017

It forced me to learn new skills in digital, it’s made me a better writer, I’ve met interesting people through writing that I’d have never met otherwise, and it’s enabled me to refine a skill that I believe is going very important to marketing over the next few years: audience development. This post just keeps coming up!

Blogging 71

Blogging B2B Content Marketing Trade Shows 71

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal.

B2B 75

B2B Media eBook Interviews 75

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. Let’s get started.

Airlines 120

Airlines Exercises Fashion Print 120

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience. Be Imaginative.

Industry 195

Industry Trade Shows Marketing Film 195

Beyond PR

AUGUST 22, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. However, the true takeaways are the lessons we learn about family, friendship and ourselves. Arya Stark: Define Your Goals.

Strategy 74

Strategy Trade Shows Case Study Course 74

Communications Conversations

NOVEMBER 11, 2015

.” Which, to be honest, is pretty easy for me In all seriousness, if you surround yourself with people smarter than you, I can almost guarantee you will be a successful PR/marketing counselor. You let down a teammate at a client trade show? I want you to think creatively. Heck, I WILL guarantee it. #3: You screw up?

Trade Shows 60

Trade Shows Corporate Creativity Measurement 60

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience. Be Imaginative. About Erienne Muldoon.

Industry 76

Industry Trade Shows Marketing Film 76

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing.

Marketing 62

Marketing B2B Print Technology 62

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals.

Conference 95

Conference Trade Shows How To B2B 95

Konnect Agency

OCTOBER 18, 2019

Just as traditional publishing advanced decades ago, the digital marketing world is following a similar trajectory of rapid evolution. Sharing daily stories, whether created in-house or by users, is a vital component of social media marketing strategy that offer followers a behind-the-scenes glimpse at a brand, product value and benefits.

Social Media 56

Social Media Marketing Media Trade Shows 56

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”. What a year! PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 170

Marketing Employee Content Marketing Media Training 170