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Earned Media/MediaRelations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. MediaTraining. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),
Earned Media & MediaRelations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.
You could be moderating a media interview, holding mediatraining for a CEO, or manning a check-in table at a panel event. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. Without creative thinking, it would have never happened. . We get very crafty.
We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile. Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small.
Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips MediaRelations in 2004. In our mediatraining sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?
Earned Media & MediaRelations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.
Among the services those PR professionals have offered on a pro bono basis have been press materials and mediarelations for fundraising events, mediatraining, brand messaging, website copywriting, social media support and communications planning. PR Paid Forward makes volunteering simple, social and rewarding.
This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Mediatraining. Owned media/messaging. Mediarelations. Social media management. Paid media and syndication. Sentiment/tone analysis.
We’ve seen companies invoke well-known VCs or celebrity partners on exciting new products and services, only to learn that there are hard limits on participation in mediarelations. Maybe it’s a killer event to build stronger relationships with media and bloggers, or a series of mediatraining sessions.
To the contrary, I believe that simplifying complexity takes more creativity and intelligence, not less. Brad Phillips is the author of “ The MediaTraining Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.” In other words, no one is suggesting they “dumb down” their content.
I like using creativity and storytelling. But you have to let go of three false beliefs about working in public relations: 1. But this is a creativity business. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.
Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. (I know… Moderation, Carrie, moderation!)
Decide to spend an hour a week reaching out to your top media targets and ask nothing from them in return. Decide to ignore your email and phone for two hours a day and immerse yourself in your most challenging creative responsibility for that day. Get more media pitching knowledge from Michael Smart here.
Here’s an example: “These somewhat obscure stories get great coverage because they’re creative, but can you discount the fact that you have GREAT existing relationships already?”. Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success.
#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.
One time I was working with a mediarelations pro from a nonprofit at my mediarelations workshop. I suggested that she include the size of her organization’s social media following (they’re fortunate to have 7 million Facebook fans) and hint that she’d use them to drive traffic to resulting stories.
I want to help more people achieve more mediarelations success instead of holding others back by my reticence to grow. Maybe you’ve wanted to block out more creative time during your week. Maybe you want to dedicate more time to training or attend a conference. So I’ve been working on that. So what is holding you back?
It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. mediatraining and communications strategy). I also have in mind to incorporate my MediaTraining for Academics curriculum (e.g.,
How everything is derivative, nothing creative out there. I ran into this again during my “ Secrets of MediaRelations Masters ” workshop. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here. And now this.
PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and mediarelated news and tips. PRNEWS Blog.
I handle our mediarelations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, mediatraining staff and distributing through applicable channels.
As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been.
I also handle proactive and reactive mediarelations in the “mid-Atlantic” region of the U.S., You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. from Chicago to Washington D.C.,
If budgets for digital are increasing but we’re spending that money on mediarelations and the like because ‘that’s what we know’, that’s a worrying statistic. Work is becoming more project-focused, with demands for creative content creation and campaign-led activity starting to become more common than the traditional PR retainer.
Prohibition PR handle mediarelations. We offer communication spokesperson training support. Prohibition PR also provide value by training your employees and spokesperson for your brand. We’re experts at crisis communication and mediarelations , with decades of experience and expertise managing crises of all kinds.
Every employee needs mediatraining. The pandemic boosted webinars, lives, online training, lectures, and the like. Mediatraining used to only be for c-suite executives, board directors, and other leaders. Creative employee communications. Public relations won’t become any easier in 2021.
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