Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. As a former journalist, I struggle with this blurring of the lines between earned and paid media. However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Bianchi Biz Blog

FEBRUARY 18, 2021

Rather than focusing your pitches on your specific product or service , or even just on the breaking news headlines of the day, it’s often better to approach things in the context of the overall trends or industry “pain points” and show how your client or messaging fits. Attend industry events – trade shows, webinars, conferences, etc. –

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. To the contrary, I believe that simplifying complexity takes more creativity and intelligence, not less. Not sure what to include in your pitch to reporters?

Interviews 120

Interviews How To Healthcare Media Training 120

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. She not only disagreed, she double-downed – forging ahead with the event and all but guaranteeing national media attendance at it. Here are the questions.”.

Print 120

Print Interviews Pitching Conference 120

Cision

JULY 17, 2015

Their reactions were about what I expected from a group of seasoned media relations professionals being approached by a snarky blogger – which is to say that nearly all of them began with some variation of: “Don’t you dare quote me in your post.”. Register for Jenn Herman’s webinar today! Practicing What We Preach.

Groups 120

Groups Newspapers Instagram Survey 120

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Lynn Harris Medcalf, MA, APR, Lynn Harris Medcalf PR Consulting.

How To 104

How To Fashion Industry Banking 104

Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional. Relationship Building.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

APRIL 26, 2016

Put in the time to regularly read the key vertical outlets, watch webinars, dive into industry whitepapers (and once you read it, do some digging to see if it had been covered in the news) and pick the brains of folks at your agency that have similar experience. Get to know the target buyer – the audience you’re really trying to reach.

B2B 60

B2B Enterprise Retail Resources 60

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” During the webinar, Michael answered some of the audience’s questions, but he couldn’t get to all of them.

Pitching 120

Pitching Twitter Report Analytics 120

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively.

Publicity 90

Publicity How To Course Facebook 90

Landis PR

JULY 31, 2023

In a webinar hosted by PR Net , Erin Moody , VP of technology and digital entertainment at BerlinRosen , and Linda Zebian , senior director of communications and community at Muck Rack, sat down to answer this question and share their predictions for what comes next. Here are six of the top takeaways. You have to ask it to be succinct.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. I want to advocate for paid social and specifically as part of a media relations program. 1) Use paid social to support media pitching.

B2B 76

B2B Facebook Advertising Advertising 76

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. I’m open to pitches on these, but please read this first. 34% said ebooks. to approximately $5.5

B2B 117

B2B Marketing Survey Software 117

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Sword and the Script

APRIL 25, 2017

See these related posts: Media Relations: Proven Ways to Get More Out of It. 12 Ways to Leverage Your Existing Investment in B2B Webinars. I didn’t earn that by pitching stories over email. I earned that through content and using content to foster genuine influencer and media relationships. Talk to Us!

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Sword and the Script

APRIL 8, 2017

Earned media is going to get harder. Why would any publication accept a story pitch, aside from respecting its readership, if they know another brand will pay for the same space? This is what social media did to the traditional gatekeeper. Is your agency bringing creative ideas to the table? Give our services a try.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Every employee needs media training. Creative employee communications. Test, test, test.

Marketing 171

Marketing Employee Content Marketing Media Training 171

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow. . #15

Publicity 164

Publicity Ethics Community Data 164