Creativity Media Relations Trade Shows 
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!
Konnect Agency
MARCH 15, 2023
With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.
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5W PR
SEPTEMBER 27, 2017
Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively.
Communications Conversations
MARCH 29, 2019
I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first trade show experience.
Bianchi Biz Blog
JUNE 17, 2021
5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company?
Sword and the Script
JANUARY 8, 2019
Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. On a grand scale, it might include discounting, special access or a leaderboard for the AMs – but it doesn’t have to be that complicated.
Bianchi Biz Blog
JANUARY 21, 2021
In the future, customized content will be more important than square-feet of trade booth space. Get creative! This could offer huge potential for communication pros looking to host media events, to conduct smaller, more targeted product launches or to introduce a new executive.
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