Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The growth presents both an opportunity and a challenge for PR.

Instagram 140

Instagram Technology Resources Employee 140

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Get creative. You can be as creative as you want on Twitter. Tweet threads.

Twitter 101

Twitter B2B Brand Branding 101

Solo PR Pro

MARCH 29, 2022

From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. You may even consider MasterClass which has a Business category offering classes on business strategy, communication, advertising and creativity and more.

Conference 80

Conference Reddit Local Course 80

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. To the contrary, I believe that simplifying complexity takes more creativity and intelligence, not less. In other words, no one is suggesting they “dumb down” their content.

Interviews 120

Interviews How To Healthcare Media Training 120

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. I’ve also used social media channels, such as Slideshare where I’ve posted a detailed report of the findings.

Creativity 40

Creativity Public Affairs Policies Survey 40

wiredPRworks

FEBRUARY 14, 2022

Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world! Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s. About Barbara Rozgonyi CEO, CoryWest Media.

Social Media 52

Social Media Trends B2C Media 52

Sword and the Script

DECEMBER 21, 2021

As a former journalist, I struggle with this blurring of the lines between earned and paid media. However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. Slow decline of social media. The anti-social, social media. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Bianchi Biz Blog

FEBRUARY 18, 2021

Attend industry events – trade shows, webinars, conferences, etc. – This willprovide you with fresh perspective and ideas for new, creative approaches. These relationships aren’t built overnight, they take time and consistent outreach to create a trustworthy bond that can be relied upon. The same is true for PR pros.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Cision

JULY 17, 2015

Their reactions were about what I expected from a group of seasoned media relations professionals being approached by a snarky blogger – which is to say that nearly all of them began with some variation of: “Don’t you dare quote me in your post.”. Register for Jenn Herman’s webinar today! Practicing What We Preach.

Groups 120

Groups Newspapers Instagram Survey 120

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. Read on for their helpful tips.

How To 104

How To Fashion Industry Banking 104

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. View Brad Phillip’s on-demand webinar! “I Images: Horia Varlan , Valerie Everett , Sebastien Wiertz ( Creative Commons ). I emailed the reporter.”.

Print 120

Print Interviews Pitching Conference 120

Cision

JULY 1, 2015

Stand out in your industry with advice from Dorie Clark’s webinar. Not so long ago, the world of communication and media relations was both widely misunderstood and seriously undervalued. Image: Take Back Your Health Conference , Ken Teegardin ( Creative Commons ). Click here! Want to read more from Nova?

Wireless 120

Wireless Hotels Conference Engineering 120

Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional. Relationship Building.

Skype 60

Skype Creativity Education Construction 60

NewsWhip

MARCH 31, 2021

Watch webinar. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. View our on-demand webinars. Sign up to our next webinar. 13: When brands are more trusted than media. MARCH 26, 2021. What happens when influence outshines advertising?

Advertising 131

Advertising Advertising Data Reputation 131

Shift Communications

APRIL 26, 2016

Put in the time to regularly read the key vertical outlets, watch webinars, dive into industry whitepapers (and once you read it, do some digging to see if it had been covered in the news) and pick the brains of folks at your agency that have similar experience. Dave Heffernan. Senior Account Manager.

B2B 60

B2B Enterprise Retail Resources 60

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively.

Publicity 90

Publicity How To Course Facebook 90

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Cision

MARCH 1, 2016

You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” At his recent webinar, media pitching coach Michael Smart shared his tips for creating newsworthy pitches, engaging with reporters on social and identifying the outlets your media list may be missing. Definitely not.

Pitching 120

Pitching Twitter Report Analytics 120

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

NewsWhip

APRIL 28, 2021

Watch webinar. The intersection of media relations, social media, & content creation. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Read transcript.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. 34% said ebooks. billion in 2021

B2B 117

B2B Marketing Survey Software 117

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. I want to advocate for paid social and specifically as part of a media relations program. 1) Use paid social to support media pitching. . >>>

B2B 76

B2B Facebook Advertising Advertising 76

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Until next time!

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

JANUARY 17, 2019

Refine that information and share it through media relations, webinars and bylines. Engage your audience with a webinar. These results can be used for a press release, infographic, social media post and media relations outreach. Image: qimono via Pixabay, Creative Commons CC0.

Leadership 81

Leadership Survey Education Exercises 81

Landis PR

JULY 31, 2023

In a webinar hosted by PR Net , Erin Moody , VP of technology and digital entertainment at BerlinRosen , and Linda Zebian , senior director of communications and community at Muck Rack, sat down to answer this question and share their predictions for what comes next. Linda explained that, although tools like PressPal.Ai

Communications 97

Communications Marketing Pitching Technology 97

NewsWhip

JULY 29, 2021

Watch webinar. The creative elements that you mentioned, and that’s our world. And that’s what I was kind of alluding to before was we can say, hey, you need to dial up media relations with these specific outlets or reporters. View our on-demand webinars. #21: JUNE 30, 2021 | 11:30am EST / 4:30pm GMT.

Brand 78

Brand Branding Marketing Data 78

Sword and the Script

APRIL 25, 2017

See these related posts: Media Relations: Proven Ways to Get More Out of It. 12 Ways to Leverage Your Existing Investment in B2B Webinars. Is your agency bringing creative thinking to the table? I also like to use any possible conference hashtags in a headline in advance of a show. Sales people belong in the booth.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. We also used this tracking system to expand our list of media contacts. 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Media Relations - Is your e-book authored by an expert? Don't overlook the potential of strategic media relations/publicity outreach.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How many heads?

Travel 79

Travel Case Study Creativity Advertising 79

The Stalwart Blog

DECEMBER 18, 2015

While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Sword and the Script

APRIL 8, 2017

Case studies, white papers and webinars were named as the most desirable content formats as the graphic nearby indicates. Is your agency bringing creative ideas to the table? If you enjoyed this post, you might also like: Public Relations: In History, at Crossroads and in the Future [UML] . Give our services a try. Talk to Us!

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. to rock your social media and content marketing. Want to get on the show? Tweet me your question with #AskGaryVee! 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Every employee needs media training. Creative employee communications. Test, test, test.

Marketing 171

Marketing Employee Content Marketing Media Training 171