Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? To summarize, executives can correct these three media mistakes by making sure their responses are externally focused, positive (when appropriate) and tight.

Media Training 120

Media Training Media Training Interviews 120

Cision

SEPTEMBER 30, 2015

“When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell.

Social Media 120

Social Media Report Media Training Training 120

Bianchi Biz Blog

DECEMBER 5, 2024

We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile. Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

MAY 20, 2019

She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.” At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

ImPRessions - Crenshaw Communications

MAY 8, 2017

Whether seizing a media moment or rolling out a coordinated effort, those who speak on the company’s behalf need to be fluent and comfortable conversing with press. Most leaders can benefit from at least a quick professional media training session to polish the rough edges and instill confidence. Take some chances.

Media 199

Media Interviews YouTube Advertising 199

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

Polaris

NOVEMBER 23, 2014

However, I can report that, out of necessity, I’m rapidly becoming more efficient and more creative at blogging. I had written countless posts about social media and blogging, both of which are part of my services offering. But not many about public relations and media training, and these are 2 of my core competencies.

Blogging 126

Blogging Creativity Writing Media Training 126

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms.

Training 159

Training Writing Pitching Video 159

Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management. Research (using tools such as Sysomos, Crowdtangle, Google Trends).

Case Study 118

Case Study Crisis Management Crisis Study 118

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning.

Nonprofit 148

Nonprofit Local Training Media Training 148

Cision

OCTOBER 6, 2015

To the contrary, I believe that simplifying complexity takes more creativity and intelligence, not less. Brad Phillips is the author of “ The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.” In other words, no one is suggesting they “dumb down” their content.

Interviews 120

Interviews How To Healthcare Media Training 120

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!)

Interviews 174

Interviews Real Estate Media Pitching 174

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

That could mean more sophisticated tools for tracking social media, or spending on original surveys or proprietary research data, which can set you apart from the crowd. Maybe it’s a killer event to build stronger relationships with media and bloggers, or a series of media training sessions.

Agency 149

Agency Tools Technology Media Training 149

Stern + Associates

MAY 1, 2023

But often it takes creativity and reflection to bring all the threads of what you’re doing for your industry or the wider world together into a single picture of your value. In some cases, you’ll have a born media start in your executive ranks. But what’s important is that you have the right people representing your brand.

Strategy 118

Strategy Company Communications Insurance 118

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media. Images: vxla , gosheshe ( Creative Commons ).

Social Media 120

Social Media Media Pitching Media Training 120

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But this is a creativity business. And I’m here to help with those who would like to join this PR movement. In the past, when I’d ask communicators about their jobs, they’d often begin by discussing what appeals to them. “I I like building relationships with new people.”.

How To 148

How To Training Creativity Storytelling 148

Prohibition

JULY 24, 2019

When planning a photoshoot there’s a lot to consider. Depending on the size of the shoot, the production, your team and the number of shots or videos needed – preparation could start weeks or months in advance.

Creativity 63

Creativity Video Case Study Content Marketing 63

Communications Conversations

DECEMBER 29, 2020

This message resonated with me personally, but also as someone who’s worked in the creative field for 25 years. It’s given me creative inspiration for 11+ years now! * Another creative outlet for me over the last five years. By starting a training series with a friend. By starting a podcast with a friend.

Industry 88

Industry Conference Creativity Training 88

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. media training and communications strategy). I also have in mind to incorporate my Media Training for Academics curriculum (e.g.,

Creativity 40

Creativity Public Affairs Policies Survey 40

PRSay

MARCH 29, 2019

Decide to spend an hour a week reaching out to your top media targets and ask nothing from them in return. Decide to ignore your email and phone for two hours a day and immerse yourself in your most challenging creative responsibility for that day.

Pitching 144

Pitching Course Financial Media Relations 144

PR for Anyone

SEPTEMBER 30, 2022

Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Get creative in your media pitches. Download the free guide, www.3stepstoprsuccess.com

Pitching 130

Pitching Television Trends Video 130

Landis PR

OCTOBER 25, 2021

Media train and test new spokespersons. When I’m struggling to come up with creative concepts, I open those files and invariably come up with something new. Encourage others to think creatively. What works and what doesn’t varies by brand/client/organization. Now is the time to experiment. Beta test an app. Measure. .

Healthcare 98

Healthcare Communications Measurement Resources 98

PRSay

MARCH 8, 2018

Here’s an example: “These somewhat obscure stories get great coverage because they’re creative, but can you discount the fact that you have GREAT existing relationships already?”. Not something that had ever happened to me before. I suppose it’s natural to look for excuses for why we’re not succeeding when others are.

Pitching 129

Pitching Media Relations Examples Creativity 129

PRSay

APRIL 19, 2019

Maybe you’ve wanted to block out more creative time during your week. Maybe you want to dedicate more time to training or attend a conference. So, mark up your calendar and actually set some goals. If you write it down and block out the time, then you are more likely to do it.

Hotels 133

Hotels Training Viral Pitching 133

Critical Mention

OCTOBER 24, 2019

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. PRNEWS Blog. Until next time!

Blogging 68

Blogging Resources Education Creativity 68

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

wiredPRworks

OCTOBER 19, 2015

Out of all of my company's creative projects, the healthcare marketing and PR clients we've served have been among the most rewarding. The Pinnacle Awards dinner celebration will be held in conjunction with the conference, where winners will be announced. Here's a quick look at a few of my favorites.

Healthcare 53

Healthcare Marketing Conference Training 53

PR for Anyone

MAY 4, 2022

Get creative with it. National Financial Planning Month – this is a tremendous opportunity for people in the financial space to share their expertise with the world. National Pasta Month – if you are a cook, chef, food blogger, etc. this is a great time to pitch national pasta month. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

PR in High Definition

AUGUST 28, 2024

Then, develop creative concepts that either leverage the identified milestones or serve as PR drivers during valley periods to ensure momentum is maintained Spokesperson readiness – Developing a spokesperson matrix is key, as is ensuring buy-in from your spokespeople and ensuring they are media trained. Let’s chat!

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

PRSay

MAY 25, 2018

With enough creativity and research, we all have something to offer our top media targets and those they’re trying to reach. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Find what resource you could provide that helps that reporter reach their target audience.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. If your spokesperson has completed media training, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in.

Strategy 78

Strategy Media Storytelling Pinterest 78

Communications Conversations

AUGUST 21, 2018

You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. I also spent a long time identifying the perfect store and manager within my territory, and going through all of the necessary media training with him.

Sports 113

Sports Retail Local Report 113

PR for Anyone

SEPTEMBER 16, 2022

But get creative. So look and see what October is. What can you talk about? Obviously, we’ve got Halloween too. Dentists, it’s a great time to talk about candy for the kids’ teeth. Think about what you can pitch in October. Follow the Get PR Famous Formula™ so you’re more likely to get the “yes” and start pitching.

Pitching 130

Pitching Financial Small Business YouTube 130

Norton's Notes

OCTOBER 13, 2014

Work is becoming more project-focused, with demands for creative content creation and campaign-led activity starting to become more common than the traditional PR retainer. For me, it’s a chance for PR to show what it’s really made of in terms of expert knowledge, creativity and proving ROI. But they all live social media.

Digital PR 45

Digital PR Trends Training Media Training 45

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50