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The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services.
She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.” At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company.
If you know and we talked about nonprofits before, if that is your passion, if that’s what you’re involved with, this is a great time to help your nonprofit if it’s related to that. And she did land in the media to give her nonprofit a name and put it on the map and really get people to know about it.
One time I was working with a media relations pro from a nonprofit at my media relations workshop. I suggested that she include the size of her organization’s social media following (they’re fortunate to have 7 million Facebook fans) and hint that she’d use them to drive traffic to resulting stories.
She started a nonprofit called Saving Promise. But get creative. And you can Google, you can find this stuff, National Bullying Prevention Month, National Cookie Month, sounds fabulous, National Book Month, National Dessert Month, and I’m just going through this whole list. Oh, National Domestic Violence Awareness Month.
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