PRSay

MARCH 29, 2019

Decide to spend an hour a week reaching out to your top media targets and ask nothing from them in return. Decide to ignore your email and phone for two hours a day and immerse yourself in your most challenging creative responsibility for that day. Get more media pitching knowledge from Michael Smart here.

Pitching 144

Pitching Course Financial Media Relations 144

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. SOCIAL MEDIA TRAINING SUCCESS TRACK.

Training 45

Training LinkedIn Marketing Pinterest 45

PRSay

MARCH 8, 2018

Here’s an example: “These somewhat obscure stories get great coverage because they’re creative, but can you discount the fact that you have GREAT existing relationships already?”. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching 129

Pitching Media Relations Examples Creativity 129

PRSay

MAY 25, 2018

One time I was working with a media relations pro from a nonprofit at my media relations workshop. I suggested that she include the size of her organization’s social media following (they’re fortunate to have 7 million Facebook fans) and hint that she’d use them to drive traffic to resulting stories.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

PRSay

APRIL 19, 2019

Paid training gigs soon followed, then multiplied. Maybe you’ve wanted to block out more creative time during your week. Maybe you want to dedicate more time to training or attend a conference. We ended up with a powerful exchange of ideas, and they sent me off with kind applause and generous speaker evaluations.

Hotels 133

Hotels Training Viral Pitching 133

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PRSay

MAY 23, 2019

How everything is derivative, nothing creative out there. I ran into this again during my “ Secrets of Media Relations Masters ” workshop. And now this. It turns out my Netflix was trying to recommend me “Taken,” the TV series. Cue the rant about how unoriginal Hollywood is. What’s next — “Taken” lunchboxes?).

Training 79

Training Travel Media Relations Creativity 79