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That’s the number of pre-tradeshow pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for TradeShow Launches. The noise is deafening, and usually at a tradeshow, there’s one vendor announcement that sweeps attention because it defies expectations.
In person events like tradeshows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show.
With events and conferences making a full-force comeback, there’s no denying that the tradeshow landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.
One industry that dramatically shifted as a result of the pandemic is the tradeshow industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual tradeshow is right for your business. What Can Be Gained From Virtual TradeShows.
attend conventions, conferences, and tradeshows each year. The work involved in researching, vetting and submitting to annual conferences and meetings is real, and it takes diligence and follow-up. Conferences and tradeshows offer all kinds of other opportunities for qualified and interesting speakers.
But it always amazes me how much can happen after meeting someone for a few minutes. If you attend events that journalists attend, you have the chance to show them what’s great about you and your company. Where to Meet Journalists. Journalists attend the same conferences and tradeshows as you.
You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. If several briefings are taking place in a condensed timeframe, such as for a tradeshow, these sheets might be upsized to a formal briefing book.
Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. Stacy is a member of the Meeting Professionals International Greater New York Chapter and serves as the Digital Chair. However, those opportunities can be difficult to recognize.
Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively. See our recap here.)
Here’s a recap of the top trends we observed: Innovative Packaging and Shelf-Stable Alternatives One of the standout highlights of the show was the innovation in packaging. These colorful, creative packages are not just eye-catching but also eco-friendly, aligning with the growing consumer demand for sustainability.
So what do you need to do NOW to make sure the world’s largest business-to-business tradeshow is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.
Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a tradeshow in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.
With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at tradeshows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent tradeshow.
Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. The meetings can be major time-sucks that result in little usable input. First, stick to small meetings of just a couple of people who know the account. Do keep up on trends.
Solution THO created a framework and a fast-track timeline to make sure we could meet the deliverables in time for the conference. In order to meet the deadline for the tradeshow, the brochure was prepared with the logo areas as blank spots, which were filled in at the last minute, thereby allowing creative to move ahead.
The leaders lock themselves in closed-door meetings day after day and only surface for employee or customer interactions that are structured and sterile. When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a tradeshow. and execute them? Talk to Us !
“Another advantage is that – in contrast to onsite trade fairs – we can cover several trade fairs or topics at the same time. You can picture this by visualizing numerous other meeting rooms beyond the virtual lobby that we can open up as needed.”. Get creative! Have a tip to share?
Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. You’ll find your blogging, writing and reports will all come together as people you start to meet people – in real life – that you first met online.
This post provides metrics to track, but better yet presents them in a framework you can adapt to meet the needs of your organization. 7) How B2B Marketing Can Get More out of TradeShows. Not enough metrics and you’re flying blind. Too many metrics and it becomes cumbersome. Do you find leads, or do leads find you?
Event marketing , at gatherings like annual customer meetings and tradeshows, was huge in the 90s. But at the same time, we’ve got much better tools to work with, to help meet these more demanding expectations. Pre-Internet, that was because print ad space was so costly. Now it’s because attention is scarce.
You have to make an effort to get out and see people (hence my involvement in MIMA, and the other projects I help lead–#SoloPR meet-ups, corporate mastermind group, etc.). You let down a teammate at a client tradeshow? I want you to think creatively. But, it is a fairly lonely existence. But, I like it.
The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry tradeshow in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.
The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry tradeshow in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.
Love them or hate them, conferences and tradeshows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech tradeshow, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Get creative to stand out.
Close your laptop, put your cellphone away and meet people ( once the pandemic has passed, that is ). Attend industry events – tradeshows, webinars, conferences, etc. – This willprovide you with fresh perspective and ideas for new, creative approaches. ‘Get Off Your *ss and Knock on Doors’. The same is true for PR pros.
PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”. Kind communication.
Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Creative employee communications. I liken it to trying to turn an oil tanker on the ocean: it takes time. But we’ll get there.”.
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