Prohibition

JANUARY 27, 2025

The campaign showcased diverse storytelling approaches, including influencer-led cocktail tutorials, lifestyle content that seamlessly integrated the brand, and unique social media activations. Oreo In 2020, Oreo launched ‘The Oreoverse’, a campaign that combined VR with storytelling.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Authentic Storytelling Project. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. Storytelling Consumers these days crave narratives, so brands need to create a compelling tale around themselves and what they stand for.

Creativity 78

Creativity How To Storytelling Consumer 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Agencies are having to think of new, creative ways to use video for selling a product or message. Mo’ mobile! Long live long-form.

Trends 120

Trends Mobile Video Film 120

Beyond PR

MARCH 4, 2016

Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. The uptick in mobile video isn’t just affecting consumption habits. You get the picture.

Mobile 73

Mobile Video Interviews Film 73

Contently - Strategy

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible. People relate to people, not just numbers.

Case Study 52

Case Study Study Storytelling Infographics 52

Prohibition

AUGUST 4, 2023

Overlooking the Power of Storytelling common video marketing mistakes, marketing videos, potential customers In the fast-paced world of social media, businesses may prioritise flashy visuals over meaningful storytelling produce content. This will lead to a greater connection between consumers and the businesses they follow online.

Social Media 118

Social Media Video Marketing Media 118

Contently - Strategy

SEPTEMBER 13, 2024

It’s one of the first places I saw ‘normal’ bodies—plus-size, non-traditionally model-looking, models with mobility and accessibility differences,” she says. Brands should also prioritize storytelling and contextual relevance to avoid superficial depictions. Lobo, for example, remembers the Savage X by Fenty brand from Rihanna.

Storytelling 52

Storytelling Community Reputation Creativity 52

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. “2016 has and continues to be the year for mobilization. The use of mobile is critical in these seven game-changing marketing trends: Relationship marketing. Mobile Marketer. CommPRO.biz.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stuart Bruce

OCTOBER 29, 2015

” – you can if you’re creative enough. John Cleese said “Creativity is not a talent. ” There are many ways that PR professionals can learn to be more creative operators. At just 35 characters, including punctuation, you could fit “For Sale: Baby’s shoes, never worn.”

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

Cision

APRIL 7, 2015

Video viewing, particularly on mobile, is surging. Think serial storytelling. Ask people to sign up for exclusive videos only available via email, mobile app, or gated page on your website. Images: Insomnia Cured Here , Lee , jim simonson ( Creative Commons ). It shows no signs of slowing. The raven brings #TheSight.

Video 120

Video YouTube Mobile Advertising 120

Wadds Inc.

OCTOBER 9, 2022

A campervan business, Socially Mobile, and Wadds Inc. We want to build on the work we’ve done with creative agencies and communication teams and deliver sustainable value for great people doing great things in the creative industry space. That relationship was tested during the pandemic. were all created during that period.

Creativity 98

Creativity Policies Mobile Storytelling 98

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 212

Marketing Content Marketing Data Social Media 212

Prohibition

AUGUST 3, 2023

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. This shift will allow creators and marketers to optimise their content for mobile users, resulting in higher engagement and better user experiences.

Video 118

Video Social Media Media YouTube 118

PRSay

MARCH 4, 2024

Anthony, director of new storytelling and newsroom innovation at The Associated Press , was the guest on Feb. For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. Anthony urges storytellers to be omnivorous in their curiosity.

Communications 97

Communications Storytelling Writing Community 97

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. Social media is how we interact with one another, and that’s driven by mobile. Mobile, social-first community-building is not the future.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Sword and the Script

MARCH 10, 2019

1) Storytelling, analytics and thought leadership are the top PR tactics and trends. The respondents identified the tactics, techniques and procedures as (combined) “more important” or “much more important” as follows: storytelling (76%); data & analytics (75%); thought leadership (70%); measurement (66%); and.

Survey 118

Survey Media Relations Corporate Communications 118

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Newsletters are at the crossroads of email marketing and content marketing and are a force to be reckoned with when they’re also mobile responsive,” says Iris.xyz (and we agree). And with so much noise in the publishing world, that job is getting harder and harder every day.

Storytelling 63

Storytelling B2B Content Marketing Data 63

The Hoffman Agency

SEPTEMBER 3, 2020

I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story.

Storytelling 69

Storytelling International Internal Instagram 69

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ReimaginePR

JULY 25, 2016

As someone who believes in the power of storytelling, this platform is high on my radar. Similar to Snapchat, Instagram works best on mobile screens or tablets. If you’re not about embracing your inner creative child, Instagram may be a bit tricky for you to get the hang of. in visual form. Click To Tweet.

Social Media 120

Social Media Technology Pinterest How To 120

Cision

JUNE 2, 2015

The world isn’t changed by content that is sort of creative.” Want more multimedia storytelling insights? Click here for our free “A Roadmap to Multimedia Storytelling” e-book now! You need to understand how people act when they come to your site from mobile and desktop. ” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

5W PR

NOVEMBER 23, 2021

Post Creative Stories. Another proven way to build an Instagram account is to post creative, original, and engaging content. Invest in good visual storytelling techniques and quality production. One of the most successful approaches is storytelling. For this, remember that Instagram is primarily a visual platform.

Instagram 158

Instagram Publicity How To Social Media 158

5W PR

APRIL 29, 2019

Instagram stories allows you to broadcast straight from your mobile phone, allowing your followers to engage in real time. For example, you might like to create a Highlight for user-generated content, one for brand storytelling, and one for events. Get snapping, and enjoy a whole new creative platform with which to reach your audience.

Instagram 60

Instagram Mobile Storytelling Video 60

Presspage

APRIL 11, 2019

Ultimately, a PR strategy is created through storytelling. Brand A focuses their PR efforts with online media like BuzzFeed because it is targeting college-age men and women who spend the majority of their free time on their mobile device. Get creative. So, how do you create a strategy?

Strategy 76

Strategy eBook Fashion Consumer 76

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. As organic social media traffic tailed off last decade and mobile device usage made homepages less essential, email newsletters helped marketers direct readers back to their sites on a regular basis. We love email,” GE’s Chief Storyteller told us. “It

B2B 143

B2B Trends Video Course 143

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Community champions in Asda stores around the UK submit stories via a mobile phone app. These are collated and displayed on a centralised newsdesk.

Storytelling 60

Storytelling Local Community Case Study 60

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more. These four September days are for you—the product manager, the creative marketer, the start-up founder. Topically, this event covers a lot of ground. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

APRIL 23, 2015

The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Video, photos, infographics and the like are necessary in a mobile and digital world. Find a creative director who can act as a mentor. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> Next, with a firm grasp on current performance, the team developed a Creative Brief. And Why You Should Now. Content and Optimization. Quality Assurance.

Web 60

Web Internal International Storytelling 60

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

Landis PR

AUGUST 13, 2024

Visual storytelling is incredibly powerful in environmental PR. By being creative and measuring success, you can inspire action and drive positive change that resonates on a deeper level. Environmental PR can serve as a powerful catalyst for mobilizing communities, shaping public perception and influencing policy.

Policies 59

Policies Community Measurement Local 59

Karen Freberg

OCTOBER 18, 2018

There were so many amazing updates here from Adobe with their products, new tools to use to spark our creativity, and opportunities to chat with the great professionals behind the Adobe brand logo. During this time at EDUMax, the official l aunch the Adobe Creative Campus Program with Digital Literacy Thought Leaders. Transformative.

Education 56

Education Creativity Video Tools 56