PR for Anyone

MAY 13, 2020

Newspapers and television are two weeks out for lifestyle segments and of course a few days for breaking news. Reporters are looking for creative stories during this time. That means that in January you are pitching stories for May or June editions. Regional publications are two months out. Many people are on vacation.

Publicity 246

Publicity Pitching Television Newspapers 246

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

Then, over the weekend, KFC cooked up a masterful ad that ran in two UK daily newspapers. It reminds us of other brands that have, through creativity and quick decision-making, managed to turn bad publicity into good PR. It also put up a webpage so that UK customers could access updates about stores in their areas.

Crisis 189

Crisis Reputation Newspapers Creativity 189

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I also suggest when sharing earned media content on social media to keep the status short … nobody wants to read several paragraphs to set up a one minute news clip or newspaper mention!

Interviews 284

Interviews Radio Small Business Pitching 284

Bianchi Biz Blog

DECEMBER 5, 2024

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

Radio 83

Radio Sports Marketing Local 83

5W PR

NOVEMBER 6, 2024

Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. Traditional media like newspapers, magazines, radio, and television can sometimes be useful.

Video 78

Video How To Marketing Television 78

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. I don’t pine for the good old days of analog, newspaper ink coating my fingertips or watching a DVD. The machines, the tools of today like the bots and algorithms are no replacement for our brains. It’s daunting.

Data 0

Data Tools Technology Banking 0

ImPRessions - Crenshaw Communications

JULY 10, 2023

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. It can also make our work better and time spent more efficient.

Technology 266

Technology Television Web Social Media 266

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Yet, in reflection, so much has changed. Organic reach on social media was also still possible for brands.

Trends 168

Trends Nonprofit Consumer Newspapers 168

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? Instead, cozy up to reporters who write for your local newspaper. When people think of PR and media coverage, they think of newspapers and magazines, but blogs are another fantastic place to introduce more people to your brand. Start Small.

Pitching 120

Pitching Newspapers Writing Local 120

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. What drew you to the field of PR? I’ve always been really strong in English so I thought that was my only option.

Social Media 227

Social Media Newspapers Reputation Community 227

Deirdre Breakenridge

OCTOBER 16, 2014

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories.

Big Data 250

Big Data Data Education Internal 250

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

PRSay

DECEMBER 14, 2021

Some communicators label traditional outlets such as newspapers, magazines and TV as passé “legacy” media, but the next generation of PR pros might define “legacy” as anything outside the metaverse. Finding, building and implementing communication opportunities in the metaverse will require creativity, adaptability and foresight.

Real Estate 158

Real Estate Journalism Construction Newspapers 158

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. When you have newspapers that have existed for a century mailing their subscribers cardboard virtual reality goggles to use with their mobile devices, you know how important tapping into a user experience can be.

Enterprise 227

Enterprise Agency Radio Fashion 227

Maxim Behar

OCTOBER 3, 2021

The communication expert Maxim Behar was among the five professionals invited by the Bulgarian newspaper 24 Daily to share their views and describe how a political product is created and preserved. And secondly, the voters themselves already have much more access to information than before. Read the full article here.

Newspapers 52

Newspapers System Trends Education 52

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. KFC went through a highly publicized, somewhat bizarre crisis in the U.K. earlier this year: The fast food restaurant known for its fried chicken ran out of chicken.

Crisis 186

Crisis How To Branding Brand 186

Contently - Strategy

APRIL 19, 2021

Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it. original sound – We are a newspaper. Embrace emotional targeting.

B2B 138

B2B Branding Brand B2C 138

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. Most of all, Schmertz pioneered “creative confrontation” with media by corporate communicators. Some things never change. Edelman elevates marketing PR.

Corporate 178

Corporate Mobile Energy Public Affairs 178

B2B PR Sense

JANUARY 5, 2018

The PR method of third party endorsement often carries more credibility than a company who endorses itself with paid ads In fact, according to a recent Nielsen study about what sources people trust most, the first three were recommendations from people they know, online recommendations, and editorial content, such as newspapers.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

OCTOBER 8, 2015

There is increased newspaper coverage of MMJ-related stories leading up to State ballot initiatives. We looked at the media coverage of MMJ in large daily newspapers over the course of four years. Images: Brett Levin , Damian Gadal ( Creative Commons ). The volume of online conversation in the U.S. differs by region.

Company 120

Company Newspapers Transportation Measurement 120

Cision

FEBRUARY 23, 2016

I found creative and intelligent people trying their best to deliver commercial success for clients. The combination of this with the ability to develop creative and engaging campaigns was what swung it. My daily newspaper of choice is…The Times. What drew you to the PR industry? Never stand still and take a risk.

Analytics 120

Analytics Agency Newspapers Community 120

Prakkypedia

SEPTEMBER 20, 2014

You don’t always need a news article to gain attention – the Letters pages of newspapers are still popular and may get you the attention and audience you’re after. Be creative with job advertisements. Promoting your cause or your brand, or having conversations with your community, is not all about media releases. Letters to the editor.

Conference 112

Conference Newspapers Community Advertising 112

Communications Conversations

FEBRUARY 21, 2020

This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., Fun creative challenge each month! Family time; read the newspaper (yes, we still subscribe to the Star Tribune!). Don’t let anyone fool you–teaching a class is a lot of work! hotel stays) in the city.

Social Media 157

Social Media Media LinkedIn Tourism 157

Stephen Waddington

JULY 11, 2017

Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Media relations with print newspapers/magazines are still stronger than expected. #5 Accordingly, the shift towards online and mobile is consistently overestimated by practitioners. 5 Hypermodernity. .

Communications 115

Communications Publicity Survey Newspapers 115

Maxim Behar

DECEMBER 4, 2021

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. " Leading PR expert and CEO of M3 Communications Group, Inc.

Newspapers 52

Newspapers Crisis Meeting Social Media 52

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. While online platforms wield influence, traditional media such as newspapers and television maintain substantial power. million in print and 3 million online subscribers.

Marketing 107

Marketing Newspapers Print Corporate 107

Cision

MARCH 3, 2016

Our team was very creative with our outreach, aggressive, fast and nimble. First and obviously, newspapers are still struggling with advertising dollars, yet some bloggers are being weeded out as not as influential. I think the challenge will be to find creative non-media avenues to reach client KPI’s.

Newspapers 120

Newspapers Creativity Mobile Agency 120

Bad Pitch Blog

SEPTEMBER 18, 2011

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” When I am speaking about a media interview, say on television, they assume I’m on camera. That’s power. PR is also more than ever about education.

Advertising 108

Advertising Advertising Newspapers Education 108

Cision

MARCH 2, 2016

To be truly effective, creativity is going to need to spike and traditional PR tactics are going to need to be augmented with ideas from marketing and advertising. My daily newspaper of choice is… the Wall Street Journal. What is the biggest lesson about PR you’ve learned throughout your career? Rapid Fire Round.

Reputation 120

Reputation Newspapers Journalism Instagram 120

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. Start monitoring print media mentions and get a better overview of how your brand is performing. What are print media monitoring tools?

Print 104

Print Tools Software Media 104

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. Goun , claireteat , Norbert Relmer ( Creative Commons ). Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

Prowly

FEBRUARY 3, 2025

This helps you internally and makes it easy to hire contractors for creative work. 5 Focus on niche media outlets Instead of promoting your accounting software to your local newspaper, try to reach websites and news outlets that cater to accountants, HR specialists and similar professionals.

Branding 104

Branding Brand How To Measurement 104

Cision

MARCH 31, 2016

With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. My daily newspaper of choice is…newspaper? Likewise, if brands are still just churning out “content” in the same old way, I think they’re doing it wrong.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Flack's Revenge

JULY 25, 2014

Heather Yaxley recalled a discussion at an industry event: Ian Burrell (Assistant Editor and Media Editor of The Independent newspaper) argued that a problem for PR is that it doesn’t own its public profile and lets this be defined instead by journalists and those we deem aren’t representative of our industry.

Education 120

Education Advertising Advertising Newspapers 120

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. Newspapers and television are for old people. ACCOUNT TEAM: love this creative idea.

Pitching 79

Pitching Agency Creativity Guidelines 79