Cision

JUNE 22, 2017

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. Distribution of a PSA should be customized and can be scalable for those with limited nonprofit budgets.

Publicity 224

Publicity Real Estate Nonprofit Television 224

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Public relations is hot.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 101

Creativity Storytelling LinkedIn Conference 101

The Stalwart Blog

OCTOBER 8, 2016

Los Angeles-based Get Lit started ten years ago as a nonprofit organization that uses the power of poetry as a way to increase teen literacy. Get Lit got me thinking about my own creative process and that of my peers. Why don't I ever take a step back, connect with the classics before I launch myself into my next creative project?

Creativity 83

Creativity Nonprofit Interviews Writing 83

PRSay

JANUARY 14, 2022

Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Your brand and nonprofit can be that solution, but there’s a catch. Trolls will find you.

Communications 165

Communications Trends Nonprofit Radio 165

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Be Creative. Think of your community when podcasting instead of focusing solely on promotion. Image Credit: Pixabay.

Community 206

Community Nonprofit Conference Social Media 206

Waxing UnLyrical

APRIL 5, 2018

Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. Now, in our culture, we are seeing the mutually beneficial advantages of establishing and maintaining a relationship between a nonprofit organization and corporate business. Laurence D. Keep the energy alive.

Nonprofit 61

Nonprofit Community Employee Energy 61

PRSay

AUGUST 16, 2022

Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks.

Company 157

Company Nonprofit Apparel Banking 157

Cision

AUGUST 18, 2016

In this interview, Imelda discusses the importance of data and analytics, what brands can learn from nonprofits and how to keep up with today’s consumers. I’m most excited at the opportunity to marry my background in creative, strategy and research with the capabilities of an agency leader in consumer PR and cause marketing.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

ImPRessions - Crenshaw Communications

JUNE 15, 2017

They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. Like nearly any creative services business, a PR firm earns its keep nearly every day. I often speak to new graduates who ask advice about how to start their career.

Agency 122

Agency Nonprofit Corporate Training 122

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. ” What are some of the differences in building a marketing strategy for a large company versus a small startup or nonprofit?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Deirdre Breakenridge

OCTOBER 31, 2019

This was a question I had to answer at a very small nonprofit in rural Uganda where the annual operating budget for my department was about $10,000.00. High-quality images are key to most marketing and communications campaigns, but it can be expensive to hire photographers.

Software 294

Software Nonprofit Instagram Social Media 294

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. It usually means working closely with the nonprofit’s fundraising staff to create a more donor-centric publication. Due to budget constraints at most nonprofits, the role can be extremely broad.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Many worthy nonprofit organizations need assistance during the COVID-19 crisis. Wear cloth face covers. Hold virtual meetings.

Employee 189

Employee Skype Meeting Nonprofit 189

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 167

Trends Nonprofit Consumer Newspapers 167

ImPRessions - Crenshaw Communications

MAY 4, 2018

A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. You’ll want to research your high-priority targets thoroughly, approach them with a creative pitch, and use persistence and persuasion in your follow-up. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

wiredPRworks

FEBRUARY 11, 2019

About Barbara Rozgonyi, Creative Visionary. Founded in 1990, CoryWest Media is a creative innovation consultancy that works with its clients to attract attention, build brands, and captivate communities in 4D. Designed and Presented by Barbara Rozgonyi, called a “Powerhouse Marketer” and a “Pro’s Pro.”. Be in the room where it happens.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. What are some of the differences in building a PR strategy for a large company versus a small nonprofit?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

JUNE 30, 2016

because at the heart of PR and communications, it’s still about crafting the right message and delivering it in a creative, compelling and appropriate way. For example, Castle client LetsAllDoGood just launched an app that connects nonprofits to their supporters via their smartphones. How do you envision the future of PR?

Technology 149

Technology Nonprofit Journalism Creativity 149

ImPRessions - Crenshaw Communications

MAY 20, 2019

She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.” At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

wiredPRworks

NOVEMBER 22, 2016

Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. GivingTuesday Ideas for NonProfit Fundraising. Get creative! The post #GivingTuesday Ideas for NonProfit Fundraising appeared first on wiredPRworks.

Nonprofit 40

Nonprofit Small Business Corporate Creativity 40

PR for Anyone

JUNE 30, 2021

If you know and we talked about nonprofits before, if that is your passion, if that’s what you’re involved with, this is a great time to help your nonprofit if it’s related to that. And she did land in the media to give her nonprofit a name and put it on the map and really get people to know about it.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PRSay

AUGUST 31, 2021

The truth is, whether we work in politics, business or the nonprofit world, a silent majority of the public exists. She is now head of PR and social media at Bozell, a full-service strategic and creative marketing agency in Omaha, Neb. The governor had a high approval rating. Illustration credit: maksim kabakou ].

Crisis 166

Crisis Crisis Communications Nonprofit Social Media 166

Critical Mention

FEBRUARY 10, 2018

You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations. Creativity matters . There are more ways than ever to be creative in PR. Of course, writing and creating content is one way to express creativity, but now, visuals play a greater role in getting the news out.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

PRSay

MARCH 26, 2021

Santa Maria, who holds a Master of Science in Family, Youth and Community Sciences from the University of Florida, also serves as the executive director for Leaves from Stella , a nonprofit she founded in honor of her late mother, Estela, that provides scholarships and a pen-friends program for young adults who have lost a parent or sibling.

Publicity 171

Publicity Nonprofit Customer Service Writing 171

MaccaPR

JANUARY 13, 2025

The key is to use AI to handle the repetitive tasks so your team can focus on creativity and strategy, enhancing, not replacing, your brands voice. Additionally, disclosing the use of AI tools and AI-generated content allows brands to maintain authenticity while still benefiting from AI technologies.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

PRSay

JANUARY 11, 2021

As a leader, how do you foster this creativity on your teams? In my experience, corporate environments tend to be a little faster-paced than in the nonprofit or association world. I want that feedback and that honest information because that’s how we all get better. You’ve been part of many innovative campaigns during your career.

Energy 182

Energy Journalism Leadership Meeting 182

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. Here we were, about to have a Kickstarter campaign for a project that many wouldn’t understand until they saw the movie. We were in a Catch-22 and needed help.

Film 194

Film Marketing Nonprofit Education 194

PeakMetrics Insights

MARCH 13, 2019

A nonprofit can only be as good as the people behind it. Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. Is the nonprofit’s website bringing in the right people? Google Analytics.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Landis PR

OCTOBER 12, 2022

This Bay Area nonprofit institution has been close to our hearts for more than 40 years. ODC is a great example of how organizations can foster community – creating a space where people can explore their own creativity and nurture their whole selves. Over the next few posts, we’ll be sharing more information about those nonprofits.

Community 98

Community Communications Nonprofit Corporate 98

Deirdre Breakenridge

MARCH 8, 2017

Nicole is a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. She is passionate about philanthropic work and serves on the board of directors of HavServe, a nonprofit organization focused on community-led development in Haiti.

Radio 170

Radio How To Community Storytelling 170

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Guerrero ( Creative Commons ). Crises happen to every brand, no matter how big or small they are. When one happens to your brand, will you recover? You can, but it’ll require preparation and planning. Images: Felix E.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

JULY 20, 2015

One example Dorie brings up is Question Box , a nonprofit that connects rural villages to accessible information with the touch of a call button. Images: Chris Potter , Nick Page (Creative Commons). If you tap into your unique ideas or experiences, that is where your leadership can come from,” she says. “We

Nonprofit 120

Nonprofit Viral YouTube Leadership 120

Cision

APRIL 24, 2015

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Are you a nonprofit? Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! Q: How did the NYPL decide to start a blog program?

Mobile 120

Mobile Community Blogging Publicity 120

PRSay

AUGUST 31, 2017

Diversity of thought in inclusive environments brings value to organizations ranging from publicly traded conglomerates to nonprofit agencies. Leaders in both the for-profit and nonprofit sectors are increasingly seeking to understand and address such implications of implicit bias.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102