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Most recently Ben worked as an Executive Vice President at BerlinRosen PublicAffairs, where he built the firm’s Philanthropy and Cultural Activism practice. And I want to grow what we’re doing in video, digital and creative. He has also led “media for media” communications for investigative journalism non-profits.
Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.
You can find public relations specialists working in government, nonprofits, as well as small to large companies. The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official.
At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of publicaffairs and corporate communications at a major pharmaceutical company. She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.”
For creative marketing agencies, CSR often takes the form of pro-bono services. Fueled by a wish to prevent other families from the same pain, they came together to form a nonprofit called Healthy Birth Day, Inc. They then approached SA to create a public awareness campaign to help reduce the stillbirth rate in the state of Iowa.
In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Allow me to present a case study, and you decide if my theory is valid. Image: Tony Crescibene via Wikimedia Commons, CC 2.0.
So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.). Image by ElisaRiva via Pixabay, CC0 Creative Commons. Dawn Buzynski leads the award-winning public relations team at Strategic America.
Use humor and creativity to make your content something people will remember. Support Your Local Nonprofits Many will use their donation dollars politically rather than locally this year, and that hurts grassroots organizations. Don’t forget to support the nonprofits doing important work in your area. AND MOST IMPORTANTLY… VOTE!
Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, publicaffairs, content creation and marketing, social media — the list goes on.
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