Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Some even ask for media references! But most journalists won’t accept a pitch just because they like you. We promote our talent and our creative spark, but the biggest contributor to great media coverage might be old-fashioned spadework. Occasionally a prospective client will want details about our journalists contacts.

Agency 224

Agency Construction Fashion Pitching 224

Konnect Agency

AUGUST 22, 2019

I say unique because not everyone takes the time to personalize each and every pitch, and in a world where there are six publicists for every one reporter , a little personalization goes a long way to help you stand out. Below are a few tips and tricks to keep in mind for a perfectly personalized pitch.

Pitching 73

Pitching How To Instagram LinkedIn 73

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

MARCH 7, 2012

Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. You can , however, write a very good pitch. ” See?

Pitching 75

Pitching Course Examples Engineering 75

Cision

NOVEMBER 23, 2015

Today, 23 percent accept pitches via social media. During “ Switch Your Pitch: The Keys to Engaging Journalists on Social ,” Ian also discussed how the success of pitching on social media depends on the way your target journalists or media outlets are already using these platforms. Want to score more media hits?

Social Media 120

Social Media Media Pitching Media Training 120

Flack's Revenge

FEBRUARY 25, 2020

I am referring to two recent pieces by marketing folks who seemed to take glee in repeatedly giving agencies the ax. and explaining that… stories… weren’t going to happen because the reporters they had pitched to simply didn’t find them compelling enough. This just tells me you are not as smart as you think you are. Udi Ledergor.

Agency 177

Agency Industry Marketing Creativity 177

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. I’m inspired by their creativity and enthusiasm to deliver results. . Brands should seek out communication professionals who are motivated by change and find creative solutions to keep their clients relevant.

Television 120

Television Travel Tourism Pitching 120

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Crisis Communications Reputation 195

Buzzstream

MAY 9, 2018

Groups that reference past promotion get a further boost of +2.3%. Reference to past promotion. Refer to Past Promotion. References to past promotion are precisely what they sound like. “ High touch outreach (at scale) is a unique blend between business processes and creative tasks. Methodology.

Data 120

Data SEO Groups Pitching 120

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. with an RFI an organization can winnow down to 2-3 strong contenders and then efficiently engage in the creative showdown. Media responses from every pitch?

Meeting 191

Meeting Agency Creativity Case Study 191

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

JULY 3, 2018

Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. bring creative ideas and execute on them ? What Exactly was Outbrain Pitching? The post Did Outbrain Try to Pitch Content Marketing at Cannes? Give our services a try. Talk to Us !

Content Marketing 63

Content Marketing Pitching Marketing Advertising 63

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

” We are not referring to a conference schedule here, but a speaker’s agenda. Pitch to your strengths. If all else fails, come up with a creative way to get your speaker heard. And, while the categories may vary, there are some tried and true strategies to help your speakers secure coveted spots.

Conference 120

Conference Print Trade Shows Advertising 120

Cision

FEBRUARY 3, 2016

Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. It’s a lot easier to pitch about practical, everyday items that anyone can see and hold; at times a simple photo would just do the trick.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Contently - Strategy

JANUARY 9, 2019

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. When video producer Estelle Caswell pitched an explainer mini-doc on the prevalence of Grey Poupon references in hip-hop lyrics, Posner and Klein said her passion for the weird subject won them over.

Video 103

Video Brand Branding YouTube 103

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Cision

JULY 30, 2015

This refers to the number of people who read your release, clicked a link, and ended up buying from your website. Want to know how to pitch your press release to journalists? Images: Yusmar Yahaya , freeparking , desi (Creative Commons). Streamline where you want people to click, and that’s where they’ll click.

Journalism 120

Journalism Analytics Creativity Pitching 120

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

DECEMBER 4, 2015

I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. If you’re not pitching, you’re not relevant. . Here are the questions.”.

Print 120

Print Interviews Pitching Conference 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. This has made it more challenging to pitch stories successfully. And it’s not just public relations.

Media 98

Media Nonprofit Pitching Analytics 98

Bad Pitch Blog

DECEMBER 18, 2006

The Bad Pitch Blog is awarding Glinda, our good pitch badge of honor, to The Morris + King Company for turning ProfNet’s value add into a publicity opp for their firm. Creativity and an Internet connection is all that''s standing between you and a similar feat. My assumption was they are fast and creative.

Creativity 40

Creativity Pitching Fashion Education 40

Cision

JULY 7, 2015

Disclosures in video descriptions are not enough – now influencers must start videos by stating their affiliation with a brand and reference it throughout the video. Don’t just focus on the person you’re pitching to promote your product; focus on your customers,” he says. Lucas says, “Be creative and deliver something in that contest.”

Guidelines 120

Guidelines Social Media Brand Branding 120

Buzzstream

JULY 16, 2024

They may be referred to as “indexes,” “regional studies,” “city studies,” or “city listicles.” Ideating Your City Study Creating a city listicle article has five main parts: ideation, research, targeting, pitching, and tracking. This approach gives many more cities and publications to pitch. These types of posts have many names.

Study 62

Study Pitching How To Data 62

Cision

OCTOBER 6, 2015

Sorry, was that one of those irrelevant, lame jokes you were referring to? To the contrary, I believe that simplifying complexity takes more creativity and intelligence, not less. Not sure what to include in your pitch to reporters? Images: Steve Jurvetson , goddard studio 13 , Cory Doctorow ( Creative Commons ).

Interviews 120

Interviews How To Healthcare Media Training 120

Shift Communications

DECEMBER 30, 2015

The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape. How to Build Rapport and Pitch Media Using Twitter.

Twitter 74

Twitter Pitching Facebook Data 74

Buzzstream

SEPTEMBER 27, 2024

If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Tip: Before pitching journalists expert commentary, ensure that you or your client is relevant and a true expert. Once the alerts start coming in, jump to step 4.

Digital PR 118

Digital PR Pitching Radio Google 118

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Shift Communications

MARCH 26, 2015

It’s the question that all PR pros dread when pitching a reporter about a client or trend: “Sounds interesting. There are a few different tactics that we often suggest to our clients and prospects: Create an incentive: Clients can include a line in the customer’s contract that outlines an exchange of product/services for a press reference.

Pitching 60

Pitching Technology Report Trends 60

The Stalwart Blog

OCTOBER 31, 2014

VOSD''s call rings true for what public relations professionals typically try to do with clients whether it’s crafting a pitch, drafting website copy or writing a proposal. Be creative. A latent cheerleader inside my mind was responding “yes!” after every guideline for VOSD reporters. It’s not your job to have everything on your beat.

Guidelines 76

Guidelines Nonprofit Writing Creativity 76

5W PR

MAY 6, 2019

Retweeting, ad nauseam, content from other users who reference the firm. ? Pitching to journalists. These actions don’t require much creativity on the user’s part and miss out on a host of ways Twitter can be best utilized for PR. Participating in #followfriday, such as doing a reply-all that includes the hashtag. ?

Twitter 68

Twitter Tools Publicity Pinterest 68

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

Shift Communications

MAY 17, 2023

One of our leaders refers to ChatGPT as an “intelligent idiot.” While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. How we use it: to spark creativity and speed up the cycle between ideation and execution. Accelerate work but know its limits.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

One of our leaders refers to ChatGPT as an “intelligent idiot.” While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. How we use it: to spark creativity and speed up the cycle between ideation and execution. Accelerate work but know its limits.

Publicity 78

Publicity Guidelines Training Transportation 78

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships? It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76