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A growing independent agency thrums with new and existing account activity that provides soup-to-nuts opportunities to pitch in and a double dose of experience. A chance to show creative flair. . You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.
Once they’ve prepared a strategy , picked a host and pitched to potential guests, it’s time to shop. Well, besides adding the ability to record more than one person at a time, they allow you to incorporate other sounds into your recording, like music or Skype calls, and simplify and provide better control over the post-production process.
If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. Are there services other than Skype for recording podcasts? Mark Schaefer and Tom Webster connect via Skype to record each episode of The Marketing Companion, and they each use a computer and mic.
Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. Instead, boil it down to three simple steps. Ask for credentials and applicable case histories.
One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional.
Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. Creativity.
To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. Billboards + Geofencing – Geofencing is a digital ad technique within a small geographical area, usually a five-mile radius or so.
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