Buzzstream

JANUARY 16, 2025

Managing 3 Streams of PR Activity With Folders For one of our clients in the home sector, our holistic strategy includes three workstreams of activity including reactive and proactive stories and creative campaigns. Email tracking is a great way to monitor warm leads and report these back to the client.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

Prowly

FEBRUARY 18, 2025

Because people buy stories, not sales pitches. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. It was relatable, creative, and anchored in a universal experience. 3 Craft a compelling narrative A successful PR campaign requires a story to back it up.

Examples 104

Examples How To Product Launch Print 104

PRSay

APRIL 19, 2019

TED Talks espousing the merits of failure have gone viral. Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. Maybe you’ve wanted to block out more creative time during your week. But I’ve never liked failing.

Hotels 133

Hotels Training Pitching Viral 133

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. All it takes is a creative team, a willingness to take risks, and serious commitment to PR. Here are some tips based on tech PR experience.

Branding 136

Branding Brand How To Storytelling 136

Sword and the Script

JUNE 12, 2018

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech.

Creativity 62

Creativity Infographics B2B Corporate 62

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. I’m inspired by their creativity and enthusiasm to deliver results. . Brands should seek out communication professionals who are motivated by change and find creative solutions to keep their clients relevant.

Television 120

Television Travel Tourism Pitching 120

ImPRessions - Crenshaw Communications

MAY 3, 2016

But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. But of course not every business can be Apple partnering with Taylor Swift to create a commercial that goes viral. Here are a few. Turn data into holiday fodder.

Local 120

Local Viral Survey Consumer 120

Cision

OCTOBER 28, 2015

Check out the “PR Starter Kit” for pitching tips and more! Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images: martinak15 , Verizon ( Creative Commons ). Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Bad Pitch Blog

MAY 26, 2009

This bad pitch comes from a mobile service provider’s agency. SUBJECT: *T-Mobile l Eco-Friendly Viral Videos. T-Mobile just launched a series of eco-friendly viral videos - the latest rollout under T-Mobile’s recently launched Mobilize sustainability platform, (www.t-mobile.com/mobilize) 3) Pitch Kills Story.

Pitching 40

Pitching Viral Mobile Video 40

Buzzstream

NOVEMBER 21, 2024

Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. As a PR, it’s always important to remember that real people are on the other end of the pitch emails we write and the stories we are trying to get covered. These days, you can’t miss Mark. Why Subscribe?

Digital PR 62

Digital PR SEO Web Resources 62

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! I threw that question to one of Murray's teammates who pitches.

Consumer 81

Consumer Marketing Television Viral 81

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Bad Pitch Blog

MAY 31, 2009

Creativity (when a straight product pitch won’t cut it) It’s all about how the story is pitched. Since there are only so many latest, most innovative, sexiest companies or products, creatively positioning a pitch can be the difference between getting coverage and getting a dial tone.

Media 40

Media How To Pitching Viral 40

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Could there be a future standard for article strength? What do you guys think?

Tools 137

Tools Publicity SEO Measurement 137

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. When scaling a content program, you have to be vigilant about consistency and efficiency, otherwise, your creative efforts will get lost or sidetracked in endless email threads. Explore new distribution channels.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. Is High-Deductible Health Insurance Worth the Risk? Sarah Babbit.

Strategy 60

Strategy Print Insurance Insurance 60

Buzzstream

SEPTEMBER 11, 2024

Journalists often include the first good pitches they receive, so being responsive can help smaller brands get featured in major outlets, even alongside larger companies. Offer Unique or Emotional Insights for Quote Pitching Smaller brands can stand out by offering something different. Tip: In the US, use a tool like Qwoted.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

JANUARY 7, 2025

1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. There’s less resource risk as we know data will tell a story and offer a lot of angles to pitch out to press. EXPERT OPINIONS How does digital PR compare to traditional PR?

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

MAY 2, 2024

Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative. Don’t send them your, unrelated pitches, but he, he’s very open on email. What have you seen lately?

Internal 118

Internal International Insurance Insurance 118

Buzzstream

SEPTEMBER 30, 2021

We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. Now, there’s nothing viral about those numbers but we know that the quality of the sites will have a positive impact on important search metrics.

Digital PR 71

Digital PR How To Reddit Engineering 71

Katie Paine's Measurement Blog

JANUARY 27, 2023

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. And until you’ve gotten that far do not pitch them anything. Still, encourage the creative types to send you their content, and you’ll be surprised at what will come in. Make people laugh—and don’t be boring. Screw definitions and silos.

Communications 40

Communications Measurement Employee Course 40

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. She shares insights and tactical advice from years of experience (and success) from pitching internationally. Like you have to be pitching your stuff.

Internal 62

Internal International Digital PR Course 62

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. Instead, begin with this vital tip: 1.

Pitching 164

Pitching Writing Digital PR How To 164

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Where humans win is in emotional intelligence, creative storytelling, and long-term relationship building. As a result, you're competing against hundreds of pitches in a limited space.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. ” Oh boy. ” Oh boy.

Social Media 179

Social Media Viral Company Media 179

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Hustle and pitch. At Movoto, each team member pitched the target audience using email. ” – Henry Ford.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

Digital PR 161

Digital PR Tools Pitching Film 161

PRSay

APRIL 18, 2024

Pitches, interviews and presentations that are humanized are stronger and far more engaging than those that are filled with stats and impersonal soundbites. Song: “Bigger Than the Whole Sky”) Inspire creativity. (Song: “Shake It Off”) Be compelling. Swift’s songs are never formulaic.

Leadership 188

Leadership Storytelling Viral Banking 188

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 90

Survey How To Reddit Pitching 90

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. This willprovide you with fresh perspective and ideas for new, creative approaches. You just have to work at it, day in and day out.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Cision

FEBRUARY 17, 2016

Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos. For PR professionals, this emerging reality means that we can’t only sell the significance of our pitch. What advice do you have for those looking to begin a career in PR?

Policies 120

Policies Internal International Public Affairs 120

Buzzstream

SEPTEMBER 25, 2024

Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. Journalists are getting slammed with More and probably worse pitches, right? So yes, there are fewer people to pitch. So working on a moving scams study, many angles could be pitched around this study.

Media 77

Media SEO Pitching Digital PR 77

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit.

Print 60

Print Media Travel Wireless 60