Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media.

Content Marketing 120

Content Marketing Marketing Radio Media 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies.

Case Study 178

Case Study SEO Film Video 178

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Read the full-length study today! Goun , claireteat , Norbert Relmer ( Creative Commons ). billion monthly active users (1.2

Journalism 120

Journalism Social Media Media Study 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. When a creative PR team suggests something out of the company comfort zone and makes a strong case for its success based on previous experience and research, it’s worth listening. Take some chances.

Media 199

Media Interviews YouTube Advertising 199

Buzzstream

NOVEMBER 19, 2024

Think data studies, press releases, and expert commentary. Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. They often need to collaborate with other departments or hire freelancers to support tasks such as research, creative, strategy, and production.

Digital PR 71

Digital PR SEO Radio Guidelines 71

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

DECEMBER 3, 2015

To familiarize yourself with the necessities for a successful brand journalism program, study brands that are already doing it right. For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics.

Journalism 120

Journalism Branding Brand Fashion 120

B2B PR Sense

JANUARY 5, 2018

The PR method of third party endorsement often carries more credibility than a company who endorses itself with paid ads In fact, according to a recent Nielsen study about what sources people trust most, the first three were recommendations from people they know, online recommendations, and editorial content, such as newspapers.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Communications Conversations

JULY 2, 2019

But, I still can’t help but get a bit twitchy when I see studies like the one recently offered by Social Media Examiner. In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019. Heck, you’re better off printing the tweet and posting it in the bathroom stall!

Social Media 123

Social Media Marketing Media LinkedIn 123

Cision

OCTOBER 14, 2015

Check out the 2015 Global Social Journalism Study! For example, when the Financial Times and Bureau of Investigative Journalism collaborated on a study of European Structural Funds, the full investigation took nine months, 12 journalists and one full-time programmer. More data journalism. These projects can be very labor-intensive.

Journalism 120

Journalism Trends Print Local 120

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? It’s titled as a study of the future of public relations. 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago. The reason?

eBook 120

eBook Print Conference Measurement 120

Stephen Waddington

JULY 11, 2017

It’s the most detailed and robust longitudinal benchmarking study available that characterises the challenges and opportunities facing our profession. 4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 5 Hypermodernity. 6 Change is a constant.

Communications 115

Communications Publicity Survey Newspapers 115

The Hoyt Organization

SEPTEMBER 21, 2024

Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. 3D printing is being used to create personalized prosthetics and implants for patients. Read the full case study here. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Buzzstream

NOVEMBER 10, 2020

As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

Pitching 164

Pitching Writing Digital PR How To 164

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Contently - Strategy

MAY 7, 2020

For example, you may have effective mid-funnel content like case studies, but potential customers don’t find them because there isn’t enough top-funnel content that builds awareness. You may not have Keanu Reeves as an influencer, but there are plenty of roundup posts that list successful content case studies.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

Contently - Strategy

DECEMBER 4, 2018

Marketers typically think of the top of the funnel as the place where they get to be most creative. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. This space is typically reserved for blog posts, infographics, social posts, and e-books.

Case Study 110

Case Study Marketing Study Content Marketing 110

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Focus on storytelling and consumer engagement over hard selling.

Digital PR 71

Digital PR SEO Agency Pitching 71

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Frank said studies and surveys are another way to get earned media coverage.

Media 98

Media Nonprofit Pitching Analytics 98

Waxing UnLyrical

DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. Today, simply getting a news release online is of not much value to Indian clients as opposed to a good spread of print coverage. reading and traveling.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. This week we’ve been thinking about the future of print media. In celebration of the humanising effect that the crisis is having on business and media. Please come and join us.

Media 83

Media Crisis YouTube Television 83

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. Hard to think that far ahead. That being said, isn’t it worth it to have millions of people learn about your product service or brand?

Pitching 130

Pitching Nonprofit Financial Insurance 130

Stephen Waddington

DECEMBER 15, 2021

It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. Most of the tools needed to produce accessible communications are free and readily available.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M. Broom, David M.

Government 103

Government Education Print Ethics 103

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the height of the pandemic, this daily report often had at least 25–40 entries, consisting of print, online and broadcast mentions. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Cision

APRIL 12, 2016

In a fragmented media environment, the segmentation between print, online and broadcast is disappearing. You might study liberal arts or journalism – a PR major is certainly not required. My favorite social media platform is…Instagram for its visually immersive quality and Tumblr for its creative community. Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. The surge in new content proved to be an interesting case study for healthcare publishers. In April, 23andMe wrote about a research study it was working on to look at the connection between genetics and COVID-19. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. req.) , “Journalists can filter the kind of pitches they receive from PR professionals by topic and format – for example, whether the pitch is for print or online. According to PRWeek UK (reg. AI misinformation.

Software 146

Software Pitching Ethics Technology 146

Solo PR Pro

JULY 5, 2022

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. My work primarily falls in the integrated marketing zone so my days include strategy, writing, creative campaigns, social media and working with vendors to get it all done. Anne Isenhower, Anne Isenhower Communications.

Meeting 97

Meeting Writing Pitching Case Study 97

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Get creative with compliance.

Financial 108

Financial Industry Report Insurance 108

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. They also plastered the station ahead of time with print ads from floor to ceiling, fighting to get the word out as they gathered their data.

Banking 107

Banking Content Marketing Examples Industry 107

NewsWhip

NOVEMBER 13, 2020

The vision for the lab was to create an embedded unit inside the agency that propelled our ability to make the creative more talkable and culturally relevant. Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? Brett Speed of culture? I like that.

Agency 78

Agency Creativity Instagram Trends 78

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. So Much Data.

Report 81

Report Data SEO Analytics 81