Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. now want to know, “How can we go viral?”. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Social media and influencer relations are taking a growing share of marcom budgets.

Strategy 78

Strategy Media Storytelling Pinterest 78

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. Get creative with compliance. Get creative with compliance.

Financial 108

Financial Industry Report Insurance 108

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc. Sarah Babbit.

Strategy 60

Strategy Print Insurance Insurance 60

MaccaPR

NOVEMBER 30, 2017

By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on. Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. We love the collection – and we’re off to put in an order right now. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

Pitching 164

Pitching Writing Digital PR How To 164

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. News breaks in a split second today and spreads instantaneously via social.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? Uber came under fire after an employee blog went viral, detailing a culture of sexism. So, what are the crazy trends predicted to become lifestyle norms by 2027? Over 90% of all restaurants will use some form of 3D food printer in their meal preparations. Yes please. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it. Her team leads social media, PR, creative and blogging for the brand. The digital world allows for a much more interactive experience.

Video 40

Video eBook Viral Infographics 40

MaccaPR

AUGUST 26, 2015

After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. chicken and egg theme, French fold pages and pullout chronological timeline - was printed on 100 percent post-consumer waste fiber with vegetable-based inks, which was important given the company’s focus on social responsibility.

Corporate 48

Corporate Examples Storytelling Branding 48

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. But after that, it gets more nuanced.

Content Marketing 141

Content Marketing Marketing Viral Study 141

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

OCTOBER 22, 2016

Viral Marketing: The Hope, Hype and Helplessness. What I do is a creative PR idea – borrowed from Letterman and Oprah – taking a drawback and transforming it into an opportunity. The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago.

Web 60

Web Google Mobile B2B 60

Prowly

MARCH 6, 2025

Try a bit of newsjacking Sometimes worthwhile, sometimes frowned upon, newsjacking can be a powerful PR link-building tactic that involves catching and riding the viral wave of current events or trending news. Content without substance wont get you far with this method, so stay on your toes and bring something creative to the table.

Strategy 104

Strategy SEO Engineering Data 104

Mindful Marketing

FEBRUARY 1, 2025

” Helping fuel the knockoff bags’ viral rise was a phenomenon some have dubbed “ dupe culture ,” which describes the trending consumer tendency of buying less expensive product facsimiles in favor of more prestigious and pricey originals. ​ Subscribe to Mindful Matters blog.

Ethics 66

Ethics Retail Apparel Fashion 66

Buzzstream

NOVEMBER 13, 2024

Every campaign goes viral and it’s coverage from everybody, but. And when I think about what’s working in that niche in digital PR today, Rarely do I see like a kind of creative hero campaign perform exceptionally well in that sector. 60 pieces of coverage across online and print and 40 links.

Digital PR 62

Digital PR SEO Pitching Strategy 62

Cision

APRIL 5, 2017

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Chris Lynch: Is print media dead? You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative. There is a new creativity in brand journalism but the feel is brand advertising.

Report 225

Report Media Advertising Advertising 225