Creativity Product Launch Retail 
ImPRessions - Crenshaw Communications
SEPTEMBER 27, 2016
A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Retail and restaurant partnerships. Some of our most fruitful relationships have been with retail establishments – particularly restaurants.
Prohibition
AUGUST 23, 2023
For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Firstly, it helps boost brand awareness.
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Prowly
FEBRUARY 3, 2025
You'll also form new partnerships more easily, break into new markets, and have an easier time negotiating with suppliers and retailers. #4 They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for.
ImPRessions - Crenshaw Communications
MARCH 28, 2017
This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe. An innovative B2B tech client with a new product launch or newly generated source of funding is a slam-dunk for coverage that can quickly reach the target audience in a meaningful way. Identify the “core measures.”
Prohibition
NOVEMBER 3, 2023
Embracing the Halloween tradition of trick-or-treating, the brand added a creative twist. NYX: Showcasing the Perfect Product Launch NYX, another prominent beauty brand, opted for influencer marketing to drive its Halloween activity. Get in touch today to find out how we could help you.
PR in High Definition
AUGUST 28, 2024
I mean, if the media and retailers were already talking about and planning for Christmas a couple months back, comms teams should not leave it until the last minute to get their ducks in a row. Maybe you’re needing to right-size or get a fresh injection of creativity and enthusiasm from a new partner? Let’s chat!
Prohibition
JULY 16, 2019
Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. Chanel launched the campaign to combat this and to encourage a younger audience to visit the Chanel boutiques.
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