ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Refresh with formal creative sessions. In PR , a content calendar is a key part of any public relations plan.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Prohibition

JANUARY 27, 2025

Earle shared approximately 20 TikTok videos during Coachella, with about 40% featuring Poppis branding, either through product placement or visible logos in the background. This led to a 200% increase in Poppis sales following the event, marking one of the companys most successful product launches.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

Cision

APRIL 15, 2015

If you’ve got a relevant video, it can make a fantastic addition to your press release. Having any kind of visual can increase your reads by 77 percent , and videos are even more appealing because they’re relatively rare in press releases. Here are some ideas: For product launch announcement, create product demo video.

Infographics 120

Infographics Product Launch Content Marketing Video 120

PR 20/20

OCTOBER 4, 2018

While we’re on the subject of marketing mediums, have you leveraged the power of video? According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. Cleveland HubSpot User Group (HUG): Working Video into Marketing from PR 20/20. If not, you should.

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Video Trends Strategy Marketing 78

Prohibition

JULY 28, 2021

Video has taken the world of content by storm. Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Add music to your video. Consider this for your corporate video.

Video 62

Video Corporate Product Launch Film 62

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Videos are more likely to be shared by online users. Why is this? Bite sized content.

Video 62

Video Content Marketing Marketing Product Launch 62

Prohibition

AUGUST 16, 2021

Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands.

LinkedIn 62

LinkedIn Video How To Marketing 62

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. The campaign video gave viewers an experience that combines the worlds of fashion and art beautifully.

Video 63

Video Fashion Content Marketing Product Launch 63

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling. Video content on TikTok.

Video 62

Video Social Media Media Instagram 62

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. It’s also a good time to see about investing in upgraded graphics or video editing software , if that is where your work is taking you. Maybe standing desks?

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Meeting Software Product Launch Agency 136

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Celebrities are also utilizing their platforms to find ways to go beyond basic endorsements and product launches.

Creativity 52

Creativity Brand Branding Product Launch 52

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. This helps you internally and makes it easy to hire contractors for creative work. When you have a base to build on, each new PR campaign is going to produce results more quickly and easily.

Brand 104

Brand Branding How To Measurement 104

Buzzstream

MARCH 26, 2020

There is a huge trend in video-based influencers taking over as major players in the industry. Get creative and create a timeline graphic using a tool like Venngage. There are different levels of YouTubers based on their popularity, number of subscribers, and the average number of video views. Image Source.

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YouTube Brand Branding Video 116

Beyond PR

OCTOBER 4, 2016

It takes savvy, creativity and a penchant for experimentation to connect with audiences. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. Find a newsworthy story angle.

Strategy 96

Strategy How To Software Media 96

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. However, remember that AI should not replace human-written content and creativity. In particular, short form videos are booming in PR trends. Instead, it should only be used to supplement.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

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Marketing Content Marketing Data Social Media 213

Prohibition

NOVEMBER 3, 2023

Embracing the Halloween tradition of trick-or-treating, the brand added a creative twist. NYX: Showcasing the Perfect Product Launch NYX, another prominent beauty brand, opted for influencer marketing to drive its Halloween activity. Call us on 0113 430 4160 or drop us an email: hello@prohibitionpr.co.uk

Marketing 62

Marketing Product Launch Retail Creativity 62

OnePitch

JANUARY 10, 2023

BB: Video or phone interview? ES: I’d rather do video if possible. BB: Direct or creative subject line? I don’t want a creative subject line. But I guess if you have like a complicated set of product launches, maybe want to have some – send me to a virtual press kit or something like that.

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Pitching Financial Video Product Launch 98

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? The social platform for video-sharing was touted as the next big thing, until it wasn’t. In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Sometimes the process can be daunting but it doesn’t have to be.

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

Marketing 62

Marketing Film Creativity B2C 62

5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.

Brand 78

Brand Branding How To Product Launch 78

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. Branded Augmented Reality (AR) features allow companies to create custom filters, lenses, or stickers that users can incorporate into their videos.

Brand 71

Brand Branding Marketing Fashion 71

Bianchi Biz Blog

JANUARY 21, 2021

It contains large-scale images, video screens and colorfully lit tables. On a display board, the guest can see key topics, which can be a mix of downloadable product information, videos and 3D models. Get creative! In the future, customized content will be more important than square-feet of trade booth space.

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Automotive Training Travel Meeting 70

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. How do LinkedIn ads run? How do LinkedIn ads run? Secondly, we have consideration campaigns.

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LinkedIn Advertising Advertising Creativity 62

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. A doctor with a video…so what? Every blogger, indeed every writer, can likely relate to this phenomenon.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

PR 20/20

JANUARY 15, 2019

Or, create how-to videos to share with the customer service or success team to improve customer satisfaction. Chief Marketer: Video Marketing. Instead, consider exploring an exploding medium like video. Chief Marketer points out that video is expected to account for 85% of all internet traffic in 2019. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic.

Agency 54

Agency Healthcare Interviews Insurance 54

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

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Education Pinterest Creativity Facebook 64

Beyond PR

APRIL 13, 2016

You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. If you are creating a visual storytelling experience that includes photos, graphics or video, choose an option that packages and showcases these engaging elements together.

Product Launch 40

Product Launch Marketing How To B2C 40

Beyond PR

JANUARY 26, 2017

We’ve steadily seen video take a higher rank in useful marketing tools over the last few years, and last year, the rise in popularity of livestreaming changed the game for marketers. Rather than having carefully scripted and recorded videos, you stream in real time, mistakes and all. Product demos. Product launches.

Strategy 40

Strategy YouTube Product Launch Video 40

Landis PR

AUGUST 27, 2024

The fall is particularly fraught with political events, debates, and media coverage that can overshadow even the most exciting product launches. Imagine trying to garner attention for your new product while the news cycle is dominated by election updates, candidate indiscretions and policy announcements.

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Nonprofit Policies Local Product Launch 64

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. However, remember that AI should not replace human-written content and creativity. Meanwhile Google currently offers Gemini Pro in Bard. Instead, it should only be used to supplement.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Konnect Agency

FEBRUARY 26, 2021

Within 24-hours of the album dropping, she also released an official music video for Cardigan along with behind-the-scenes of the video, lyric videos for the remaining 15 songs on the album, re-designed website, merchandise and more. Content is everything that touches the consumer. Assemble Your Fans.

Brand 52

Brand Branding Marketing Storytelling 52

Konnect Agency

APRIL 26, 2023

If you want your product or brand to make a big impact, your mailer needs to be just as memorable. Here’s how to create a product launch mailer that will have your audience feeling like VIPs. This could include a video screen, interactive element, or pop-up surprise.

Agency 52

Agency Marketing Creativity Consumer 52