Cision

NOVEMBER 10, 2015

Read the crisis communications white paper! Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment.

Crisis 120

Crisis Brand Branding Crisis Communications 120

wiredPRworks

MAY 23, 2022

In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications. In the features area, post a report or a white paper based on your LinkedIn community’s experience. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

MARCH 10, 2019

This year’s survey polled 223 communications and public relations (PR) professionals. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. white papers (36%). The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong.

Survey 101

Survey Media Relations Corporate Communications 101

Cision

DECEMBER 17, 2015

Want to learn how you can connect to your audience through storytelling? Read the free Brand Journalism white paper today! Images: Steven Depolo , Mike Mozart ( Creative Commons ). I ’ m not a currency trader but the shoutout may actually be worth more than the dollar. It’s Better to Give Than to Receive.

Brand 120

Brand Branding Nonprofit Storytelling 120

Cision

APRIL 7, 2015

You lose control of your content once it’s broadcast from a public social platform. Think serial storytelling. Use the outside-the-box content ideas from our free white paper. Images: Insomnia Cured Here , Lee , jim simonson ( Creative Commons ). Augment owned content. Don’t fall for it. LknnRX0f4D. Get it now!

Video 120

Video YouTube Mobile Advertising 120

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. The Data Story on the Hottest PR Trends.

Survey 73

Survey Trends Communications Storytelling 73

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Coming out of college, I was more focused on public speaking and speechwriting than general public relations. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. How-To-Guides. What does Google mean to you?

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

MARCH 14, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Buzzfeed : Summer Anne Burton ( @summeranne ) has been named the first executive creative producer @buzzfeed.

Fashion 40

Fashion Tourism Media Journalism 40

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Creative Commons CC0. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co.,

Survey 74

Survey Industry Communications Corporate 74

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. The role of public relations in this new world must also adjust. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”.

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 92 percent focus on building new audiences. Aim your crosshairs on creating great content.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Effective storytelling improves valuations. 66% said conferences (including virtual). 34% said ebooks.

B2B 120

B2B Marketing Survey Software 120

Cision

MAY 21, 2015

In these weekly podcasts originating from Toronto, Ottawa and Chicago, Gini Dietrich of Arment Dietrich, Joseph Thornley of Thornley Fallis Group and Martin Waxman of Martin Waxman Communications explore deep inside the world of public relations and social and digital media. 24) Jason Keath. 29) John Dennis. Smart Time Online.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

JANUARY 2, 2019

So many marketing departments are happy churning out the same four crappy white papers year after year, even if they perform about as well as Donald Trump at a spelling bee. The idea was to create transparency across the industry and help freelance creatives negotiate. June, Illinois. Complacency is the enemy of good content.

Case Study 110

Case Study Content Marketing Strategy Facebook 110