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The Craft of Creative Writing

Barokas

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” While some might view control as a positive thing as it can drive efficiency, it can have the opposite effect on creativity. Technology.

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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Not convinced? Instead, boil it down to three simple steps.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I’m able to catch up on what’s new in technology by walking through the exhibit hall. Of course, mentoring is at the top of my list.

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Coming Full Circle – From Tech PR and Back Again

Shift Communications

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional. Genuine Curiosity.

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

New technology is changing how we communicate with each other, just as the telephone and email did, but faster. A tweet here and Facebook post there is part of practicing medicine in today’s technology-saturated society. Opportunity : The doctor-patient relationship (and quite frankly any relationship) relies on communication.

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Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

New technology is changing how we communicate with each other, just as the telephone and email did, but faster. A tweet here and Facebook post there is part of practicing medicine in today’s technology-saturated society. Opportunity : The doctor-patient relationship (and quite frankly any relationship) relies on communication.

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Power to the People

PR Breakfast Club

Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. Creativity. Through a Monthly Vantage Activity, all employees participate in engaging and entertaining activities via Skype.