ImPRessions - Crenshaw Communications

JUNE 28, 2017

Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Get the tips and tactics you need in our free white paper! Here are five ideas!

Infographics 120

Infographics Storytelling Content Marketing Film 120

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Effective storytelling improves valuations. 34% said ebooks. Annual spending on PR software grew 14.7%

B2B 113

B2B Marketing Survey Software 113

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Click here for a free white paper full of outside-the-box content marketing ideas! Want to create standout content? Qualitative and Quantitative Metrics.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

JULY 10, 2015

Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! Click here for our free white paper! . Images: Sara , Evan Forester (Creative Commons). His dry sense of humor and flat tone of voice make Henry’s story not only believable but also enjoyably surprising. Choose Your Voice. We’d love to know!

Video 120

Video Storytelling Local Creativity 120

Cision

NOVEMBER 10, 2015

Read the crisis communications white paper! Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment.

Crisis 120

Crisis Brand Branding Crisis Communications 120

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. When you end a press release, that’s where you can get creative. You can direct them to visit your website, watch a short informational video, download a white paper, sign up for your newsletter, contact you for a demo, etc.

How To 105

How To Writing Video Fashion 105

Cision

DECEMBER 17, 2015

Want to learn how you can connect to your audience through storytelling? Read the free Brand Journalism white paper today! Images: Steven Depolo , Mike Mozart ( Creative Commons ). I ’ m not a currency trader but the shoutout may actually be worth more than the dollar. It’s Better to Give Than to Receive.

Brand 120

Brand Branding Nonprofit Storytelling 120

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

JUNE 25, 2015

Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. Image: Got Credit , Claudia Zimmer ( Creative Commons ). Not to mention, a positive article is a serious morale booster.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Contently - Strategy

MAY 27, 2024

Contently’s marketplace alone has more than 165,000 freelance creatives. Do you need someone with experience writing SEO web copy or white papers? Be creative with your search Your brand’s social media channels are among the best places to start looking for a freelance writer. So, how do you begin your search?

How To 52

How To Creativity Social Media Construction 52

Cision

APRIL 7, 2015

Think serial storytelling. Use the outside-the-box content ideas from our free white paper. Images: Insomnia Cured Here , Lee , jim simonson ( Creative Commons ). Use text to tease as “Game of Thrones” did. The raven brings #TheSight. Receive the power at: [link] https://t.co/LknnRX0f4D. LknnRX0f4D. Get it now!

Video 120

Video YouTube Mobile Advertising 120

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. The Data Story on the Hottest PR Trends.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

MARCH 10, 2019

1) Storytelling, analytics and thought leadership are the top PR tactics and trends. The respondents identified the tactics, techniques and procedures as (combined) “more important” or “much more important” as follows: storytelling (76%); data & analytics (75%); thought leadership (70%); measurement (66%); and. white papers (36%).

Survey 96

Survey Media Relations Corporate Communications 96

Karen Freberg

JANUARY 14, 2021

However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field. storytelling, etc) to the dark side of social media (ex. storytelling, etc) to the dark side of social media (ex.

Social Media 88

Social Media Media Resources Creativity 88

Beyond PR

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. How-To-Guides. What does Google mean to you?

Infographics 72

Infographics Case Study Video Survey 72

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Learn how to build a brand journalism strategy with our free white paper! If you don’t understand the individual or group whose story you are telling, your story will sound false. What’s the biggest lesson you learned from your first position?

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

APRIL 13, 2016

You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. If you are creating a visual storytelling experience that includes photos, graphics or video, choose an option that packages and showcases these engaging elements together.

Product Launch 40

Product Launch Marketing How To B2C 40

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Creative Commons CC0. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co.,

Survey 80

Survey Industry Communications Corporate 80

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 92 percent focus on building new audiences. Aim your crosshairs on creating great content.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

JUNE 16, 2016

The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Get creative with infographics, product demos, animation and other visuals to connect emotionally with readers. Varied Sentence/Paragraph Structure. Boilerplates.

Infographics 40

Infographics Writing Video Storytelling 40

Beyond PR

SEPTEMBER 8, 2016

To address parents’ perception that LEGO sets discouraged children’s creativity, LEGO partnered with Facebook, where parents are very active, and asked children around the world to show them what a Kronkiwongi is. With today’s audiences expecting more from your brand storytelling, it’s essential you deliver.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Cision

JUNE 2, 2015

The world isn’t changed by content that is sort of creative.” Want more multimedia storytelling insights? Click here for our free “A Roadmap to Multimedia Storytelling” e-book now! Click here for our free white paper filled with outside-the-box content marketing tactics! ” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”.

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

MARCH 14, 2016

This week’s highlights include a new executive creative producer at Buzzfeed, a new editor-in-chief at Re/Code, and a look at the state of social media in Canada by our friends at Beyond the Wire. Buzzfeed : Summer Anne Burton ( @summeranne ) has been named the first executive creative producer @buzzfeed. Want even more media moves?

Fashion 40

Fashion Tourism Media Journalism 40

Contently - Strategy

JANUARY 2, 2019

So many marketing departments are happy churning out the same four crappy white papers year after year, even if they perform about as well as Donald Trump at a spelling bee. The idea was to create transparency across the industry and help freelance creatives negotiate. June, Illinois. Complacency is the enemy of good content.

Case Study 97

Case Study Content Marketing Facebook Strategy 97

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 29) John Dennis. Smart Time Online. 39) Donna Papacosta. Trafcom News Podcast. The Brand Advantage Journalism Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

Storytelling 53

Storytelling Data Journalism Resources 53