Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently. Starting in 2013, brands started hiring journalists to work on their content programs.

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Content Marketing Creativity Marketing Travel 110

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

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Examples How To Product Launch Print 104

Prowly

FEBRUARY 3, 2025

This helps you internally and makes it easy to hire contractors for creative work. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. GoPro is an excellent example of a brand that uses content made by their customers with GoPro on their YouTube, Instagram, TikTok, and other channels.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. Here are some tips based on tech PR experience.

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Branding Brand How To Storytelling 136

Cision

APRIL 7, 2015

While the social titans haven’t officially declared war on YouTube or Vimeo, their actions hint at a raging battle. The organic reach found with Facebook’s native format far exceeds that of YouTube or other video creation sites. In addition, Facebook’s in-feed video player makes YouTube’s look like an ugly duckling. LknnRX0f4D.

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Video YouTube Mobile Advertising 120

PR for Anyone

OCTOBER 25, 2023

Through her storytelling, she sought to illuminate the diversity and richness of the African continent, challenging stereotypes and presenting a more nuanced perspective to her audience. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

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Storytelling Airlines Film Energy 130

Cision

DECEMBER 6, 2015

Google has welcomed that by helping Disney create a Chrome Extension application that rebrands Google Translate, Gmail, Maps and YouTube with Star Wars promotions for anyone who installs the extension. Images: AdamPrzezdziek , Betsy Weber , foeoc kannilc ( Creative Commons ).

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Contently - Strategy

APRIL 19, 2021

Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it. At Contently, I think you know how much we value storytelling by now. Embrace emotional targeting.

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B2B Branding Brand B2C 138

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms.

Video 118

Video Social Media Media YouTube 118

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for

B2B 120

B2B B2C Facebook Storytelling 120

Karen Freberg

SEPTEMBER 17, 2017

Adidas made 111 of these (to celebrate the number of wins Coach Petrino has) and did this creative execution at the event as well as on social media. As each season comes and goes, one thing is pretty consistent, and that is the innovation and creative execution of storytelling by the Clemson Tigers social and digital teams.

Creativity 40

Creativity Storytelling Sports Social Media 40

5W PR

FEBRUARY 22, 2024

Movies, TV shows, and even YouTube videos offer moving experiences, immersing the public in fictional worlds or showcasing the beauty of reality. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

Media 78

Media YouTube Transportation eBook 78

Cision

JULY 14, 2016

He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. A: Amy Schmittauer : For video and YouTube tips, there is really no one else other than Amy Schmittauer and her YouTube show, SavvySexySocial.

Video 0

Video Facebook YouTube Consumer 0

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. With Facebook Live, Instagram and Snapchat Stories, Periscope, Youtube Now, and LinkedIn’s new video feature, the atomic unit of marketing is moving toward live, real-time, documentary-style video.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

APRIL 6, 2015

iTunes and YouTube don’t deduce context from audio alone. Look at podcasts on YouTube, Soundcloud and other popular hosts, and you’ll see that tags help to add appropriate context to the file. Search engines don’t listen to and deduce context from audio (at least not as of this writing). descriptions.

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Engineering Tools Examples YouTube 120

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 76

Travel Hotels Storytelling Content Marketing 76

ReimaginePR

JULY 25, 2016

As someone who believes in the power of storytelling, this platform is high on my radar. If you’re not about embracing your inner creative child, Instagram may be a bit tricky for you to get the hang of. Instead, watch a quick YouTube video to learn more. in visual form. Click To Tweet. Practice Makes Perfect.

Social Media 120

Social Media Technology Pinterest How To 120

ISEBOX

MARCH 14, 2016

But there are a couple times a day when we stumble upon a must watch video on YouTube like “ Great White Shark Surfing ” or, some awkwardly “wrong” video with Louis CK, or, for those of you more enlightened something more educational. Social media, YouTube and bloggers are a great outlet. Would you want read it? You’ll get there. (Or

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Prohibition

FEBRUARY 7, 2025

Reigns Supreme In 2025, were seeing brands push creative boundaries with everything from bite-sized TikTok tutorials to long-form documentary-style content. We’ll see a surge in B2B creative video content, from behind-the-scenes glimpses and engaging stories to interactive experiences that encourage user participation.

Social Media 62

Social Media Trends Media Video 62

5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms. Real customers share their positive experiences.

Branding 78

Branding Brand How To Product Launch 78

Communications Conversations

MAY 11, 2017

But, we haven’t seen too many good examples of companies using that “story” functionality creatively. Haven’t seen too many brands do this effectively yet, but Walmart seems to have repurposed Snapchat Stories into Facebook/YouTube content (if you’re wondering how to do that, here’s a nice tutorial ).

Social Media 68

Social Media Trends Radio Media 68

Stern + Associates

DECEMBER 20, 2022

By tapping into the collective creativity of their audience, brands can create authentic, engaging content that resonates with their target audience. This could include a rise in the use of video, with short-form content like TikTok, Instagram Reels and YouTube Shorts.

Social Media 62

Social Media Marketing Media Analytics 62

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Visual Storytelling.

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LinkedIn Facebook Storytelling Measurement 52

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

The Hoffman Agency

NOVEMBER 20, 2020

Murasaki Blue — The Dorques (listen to this Hoffmanite original on YouTube ). . I love storytelling — shocker! Galway Girl — Ed Sheeran. Happy Birthday — Tiger Hu. 130. (????) Diana Wang). Good as Hell — Lizzo. and not a shameless HA plug; that’s actually what brought me here purposefully) and this song is all about the story.

Film 69

Film Energy YouTube Storytelling 69

Bianchi Biz Blog

AUGUST 22, 2024

This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. Platforms like Facebook, Instagram, X, TikTok, and LinkedIn are popular, with a growing emphasis on visual content shared through Instagram and YouTube. of Italians. million users TikTok : 12.6

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Stephen Waddington

JUNE 16, 2019

Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Everyone in marketing and PR can be a winner Next week is the Cannes Festival of Creativity. Bruce is EMEA VP, Twitter and a former MD of YouTube. The market for awards is saturated.

Print 60

Print Storytelling Newspapers Advertising 60

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Experiential storytelling. These four September days are for you—the product manager, the creative marketer, the start-up founder. Stop by his session and say hello! Media and journalism. Tech industry.

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Conference Marketing Case Study Content Marketing 97

wiredPRworks

MAY 13, 2022

His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. About Barbara Rozgonyi. Barbara Rozgonyi on Facebook.

Social Media 52

Social Media Corporate Communications Media 52

prTini

MAY 25, 2016

Why Storytelling Isn’t Enough. Storytelling” is a popular buzzword these days. The concept of storytelling offers communicators seemingly endless creative possibilities for sharing a brand’s history, strategy, and vision. You publish it on YouTube, the viewer hits play, and they get to know your story.

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Storytelling Community Retail YouTube 37

Contently - Strategy

SEPTEMBER 27, 2023

The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions. This search feature allows users to tap into unfiltered opinions from platforms like Twitter, Reddit, Quora, and YouTube, transcending mere search results to reveal genuine insights.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Waxing UnLyrical

NOVEMBER 18, 2015

The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs. Account for costs related to audio, video-related equipment, editing, creative services, hosting and distribution — for starters. Identify a budget number you can realistically afford.

Video 40

Video YouTube Web Case Study 40

Contently - Strategy

JUNE 6, 2024

This does not mean doing away with thoughtfully researched content; it just means finding more creative ways to package it, such as with interactive quizzes or calculators. For instance, GoPro has an astonishing 11 million subscribers on its YouTube channel , with most of its top-performing videos coming from UGC.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Beyond PR

JULY 14, 2016

When it comes to creative undertakings, these two obstacles most often prevent content projects from seeing completion. In this guide, the Vice President of MultiVu Production and MultiVu Creative walks through scene-stealing and money-saving tips to ensure your message shines. “Good storytelling.” Time and money.

Video 40

Video How To Facebook Instagram 40

PR Conversations

JANUARY 29, 2016

Finding the Shared media space increasingly cluttered by the creativity of activist campaigns, personal pronouncements and Stickman memes , it is hard to cut-through and show any value to clients for spending their money trying to generate likes through an ever expanding plethora of social media platforms and attribute these to website hits.

Publicity 40

Publicity Ethics Creativity Travel 40

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. In less than 24 hours after posting, the video became the top trending video on YouTube, generating over 58 million views, 120,000 comments, and 2.4 million likes. Let the funnel be your guide!

Financial 52

Financial Content Marketing Examples Banking 52

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. For example, a link to YouTube might feature in the social copy and not an embedded video. If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video.

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Video Social Media Instagram Media 62