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ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., Benitez talked about how he started out and recounted watching the local Miami news as a child.

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Best PR Stunts, Fails and Learnings of 2023 – Part One

Landis PR

Photo courtesy of Pixabay The key error Cruise made was not being transparent with the public nor with state and local transportation officials about how and why these incidents happened. Instead, the public responded by trying to disable the robotaxis from working and transportation officials pulled Cruise’s testing license.

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Mark Borkowski says we should turn off tech and follow the example of his maverick acts

Mark My Words

The world’s biggest arts festival is a whirlwind of colour and creativity, but it’s also the dark, challenging, experimental underworld of live entertainment; one where many worldviews are catered for and where the great impresarios create almost as much outrage as shock. But in such unforgiving conditions mavericks thrive.

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How to Plan a Satellite Media Tour That Amplifies Your Earned Media Strategy

Beyond PR

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Plus, travel and transportation can be expensive. “ Fortunately, today’s brands can stay competitive with a creative, multi-tiered approach. DO Get Creative. Risa recommends these tips.

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The similarities between pixie dust and plastic bricks

The Hoffman Agency

To me, Disney was all about the many characters on television — thanks to video tapes and residing in storybooks where I would begin to dream about singing like Ariel, finding my Prince Charming like Cinderella or saving my nation like Mulan. Looking forward.

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Maxim Behar for the studio of Radio Focus presented his new book "Seychelles recipes and more about “Paradise on Earth"

Maxim Behar

Yes, but neither television, nor radio, for sure not newspapers, have given us readers, listeners, viewers, this opportunity to be able to express our opinion, to be able to express our dissatisfaction if we didn't like something, or our admiration if we liked something. And this is really a revolution with a capital R for me.

Radio 52
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Our Favorite PR Moments of 2022

Landis PR

For this year’s World Cup, held in Qatar, the US Men’s National Soccer Team harnessed the unique character of television soccer coach Ted Lasso. The event received widespread media coverage which helped raised awareness about the availability and benefits of electric trucks and the innovation coming from the country’s transportation sector.