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Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., Benitez talked about how he started out and recounted watching the local Miami news as a child.
Photo courtesy of Pixabay The key error Cruise made was not being transparent with the public nor with state and local transportation officials about how and why these incidents happened. Instead, the public responded by trying to disable the robotaxis from working and transportation officials pulled Cruise’s testing license.
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When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Plus, travel and transportation can be expensive. “ Fortunately, today’s brands can stay competitive with a creative, multi-tiered approach. DO Get Creative. Risa recommends these tips.
To me, Disney was all about the many characters on television — thanks to video tapes and residing in storybooks where I would begin to dream about singing like Ariel, finding my Prince Charming like Cinderella or saving my nation like Mulan. Looking forward.
Yes, but neither television, nor radio, for sure not newspapers, have given us readers, listeners, viewers, this opportunity to be able to express our opinion, to be able to express our dissatisfaction if we didn't like something, or our admiration if we liked something. And this is really a revolution with a capital R for me.
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These stories showcase the creativity, resilience and adaptability that lie at the heart of effective public relations. From Waymo’s driverless taxis revolutionizing urban transport to the Broadway sensation Oh, Mary! Our team at Landis Communications has gathered some of the most impactful PR moments from 2024.
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