ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. It will come as no surprise to those of us in public relations that 205 million people in the U.S. But don’t stop there.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. See these related posts: How B2B Marketing Can Get More out of Trade Shows. Looking for an agency partner that can both bring creative ideas and. execute them?

B2B 74

B2B Creativity Film Trade Shows 74

Cision

OCTOBER 20, 2015

Journalists attend the same conferences and trade shows as you. Images: Ashley Sturgis , Sarah Buckley , Nguyen Hung Vu ( Creative Commons ). Want more tips for pitching journalists? Check out the free “PR Starter Kit” to brush up on your basic PR skills!

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. If all else fails, come up with a creative way to get your speaker heard. But there are several other opportunities.

Conference 120

Conference Print Trade Shows Advertising 120

Cision

MAY 27, 2015

On the other hand, if you frequently hand out paper copies of your media kit at a trade show, it can simplify things to have a single PDF you can use both online and offline. Goun , Okko Pyykkö (Creative Commons). Having a website media kit makes it easier to update with your latest press release or images than a PDF.

Media 120

Media Trade Shows Print Advertising 120

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Cision

AUGUST 20, 2015

So if you’re exhibiting tomorrow at a trade show, make sure that press release goes live before the event starts so people can plan to visit your booth. Images: Martin Pettitt , Hans Splinter , Peter Miller ( Creative Commons ). What Time Do I Want My Release to Go Live? Timing is key.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Deirdre Breakenridge

NOVEMBER 3, 2016

Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. However, those opportunities can be difficult to recognize. Siera Smith is the Director of Marketing for WebMax LLC, a software development company.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly.

Writing 130

Writing How To Interviews Pitching 130

5W PR

JULY 1, 2024

Inclusive of 60+ exhibiting beauty brands, best-in-class suppliers exhibit, and a panel series where leading professional beauty entrepreneurs share key learnings in launching, growing, scaling brands, the event was a melting pot of creativity and ingenuity, showcasing the latest and greatest in the beauty world.

Trends 88

Trends Report Trade Shows Consumer 88

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Be Imaginative. About Erienne Muldoon.

Industry 76

Industry Trade Shows Marketing Film 76

5W PR

JULY 3, 2024

Here’s a recap of the top trends we observed: Innovative Packaging and Shelf-Stable Alternatives One of the standout highlights of the show was the innovation in packaging. These colorful, creative packages are not just eye-catching but also eco-friendly, aligning with the growing consumer demand for sustainability.

Trends 78

Trends Retail Trade Shows Ethics 78

MaccaPR

FEBRUARY 7, 2022

With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Branding Brand 62

Shift Communications

FEBRUARY 17, 2015

Instead, look for ways to amplify your news by tying it to a broader industry issue in a more creative fashion. Looking for a way to get your creative juices flowing? Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting.

Healthcare 60

Healthcare Trade Shows How To Conference 60

5W PR

JULY 25, 2023

The beauty industry is ever evolving, and Adit Live, independent beauty’s leading trade show for brands and retailers (and a client 5W is proud to partner with) is all about introducing innovative products and rising trends that capture the attention of beauty enthusiasts everywhere.

Trends 78

Trends Trade Shows Banking Retail 78

5W PR

JULY 31, 2023

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. They demonstrate creativity, playability, and quality. The 2023 North American International Toy Fair is a highly anticipated event in the toy industry.

International 78

International Internal Retail Trade Shows 78

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. Let’s get started.

Airlines 120

Airlines Exercises Fashion Print 120

Burrelles Fresh Ideas

MARCH 5, 2024

Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order). This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever.

Media 98

Media Nonprofit Pitching Analytics 98

The Hoyt Organization

SEPTEMBER 21, 2023

In order to meet the deadline for the trade show, the brochure was prepared with the logo areas as blank spots, which were filled in at the last minute, thereby allowing creative to move ahead. More than 250 responses were received from the trade show. Results The client was astounded by the results.

Real Estate 52

Real Estate Company Trade Shows Conference 52

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.

Technology 86

Technology Automotive Trade Shows Hotels 86

Sword and the Script

SEPTEMBER 4, 2018

When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show. for an agency partner that can both bring creative ideas. It’s an effort to see what might be coming next from the leadership, even as the institution loses sight of everything else.

Industry 76

Industry Marketing Trade Shows Leadership 76

Sword and the Script

FEBRUARY 27, 2018

How B2B Marketing Can Get More out of Trade Shows. Can your PR firm bring big creative ideas and execute on them? Also, see these important posts: Attract, Convert, Retain, a B2B Marketing Roundup. Your Brand is Not the Hero…Your Customer is the Hero. How the Buyer’s Journey Fell from Grace. Give our services a try. Talk to Us

B2B 69

B2B Trade Shows Survey Study 69

Sword and the Script

DECEMBER 30, 2017

7) How B2B Marketing Can Get More out of Trade Shows. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. The 7 Worst-Performing Blog Posts in 2017.

Blogging 81

Blogging B2B Content Marketing Trade Shows 81

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. On a grand scale, it might include discounting, special access or a leaderboard for the AMs – but it doesn’t have to be that complicated.

B2B 81

B2B Media eBook Interviews 81

Beyond PR

AUGUST 22, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. However, the true takeaways are the lessons we learn about family, friendship and ourselves. Arya Stark: Define Your Goals.

Strategy 74

Strategy Trade Shows Course Case Study 74

Contently - Strategy

SEPTEMBER 10, 2020

We can’t do trade shows, can’t do in person events. The more you can grow your knowledge—whether that be in product marketing, content marketing, PR, demand gen, creative, and branding—the more well rounded you are as a marketer, the more doors that open up for you as you continue on in your career.

Branding 102

Branding Brand Marketing Facebook 102

Communications Conversations

NOVEMBER 11, 2015

You let down a teammate at a client trade show? I want you to think creatively. I have to give credit to my wife for this one. It’s kinda her saying. But, I like it. You screw up? You miss a deadline on a big project? The point is not hard here: If you make a mistake, own up to it. Say you’re sorry. But, not always.

Trade Shows 60

Trade Shows Corporate Creativity Measurement 60

Sword and the Script

MAY 22, 2018

Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. It takes a skilled marketer to know which results actually matter and to have the creativity to know what actions to take based on those. Pre-Internet, that was because print ad space was so costly. But some area.

Marketing 66

Marketing B2B Print Technology 66

Bianchi Biz Blog

JANUARY 21, 2021

In the future, customized content will be more important than square-feet of trade booth space. Get creative! According to Freudenberg communication’s team, this is a new way to sell and the company’s salesforce needs to understand the process and all of the new options it can offer.

Automotive 70

Automotive Training Travel Meeting 70

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”. Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Boost Content at an Upcoming Event - Print physical copies of your content and give them out to VIPs who attend an upcoming speech by the author or share them at your trade show booth.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Get creative to stand out.

Conference 95

Conference Trade Shows How To B2B 95

Bianchi Biz Blog

FEBRUARY 18, 2021

Attend industry events – trade shows, webinars, conferences, etc. – This willprovide you with fresh perspective and ideas for new, creative approaches. The same is true for PR pros. Get out of the office and into the field. Long story long, there are no shortcuts to PR success.

Publicity 106

Publicity Automotive Transportation Trade Shows 106