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Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. The post How PepsiCo uses data to power creativity appeared first on Newswhip.
Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Yield a 20-40 percent conversion rate.
Marketing strategy consultant and professional speaker Dorie Clark shared key tips for establishing oneself as a thought leader at her recent webinar. Want to learn the three ways to make your idea go viral? Watch the free on-demand webinar now! Images: Chris Potter , Nick Page (Creative Commons). Look Around You.
ET, Neal Schaffer, Jay Baer, Jeff Bullas, Mark Schaefer and Scott Stratten will convene at the “ Practice Listening: From Competitors to Customers ” webinar. Here’s a sneak peek at what they’ll cover during next week’s webinar: Neal Schaffer. Register for the webinar today! Mark Schaefer.
Register for the “Practice Listening: From Competitors to Customers” webinar today! Ignore it and risk it going viral? Images: Steven Shorrock , Duncan Hull , J E Theriot ( Creative Commons ). What to do? The longer your silence, the more people decide that you’re guilty.
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.
Co-Founder of Status Creative, a leader in social media engagement. Watch her on-demand webinar today! 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Watch Gary’s free on-demand webinar today! Image: Karen Cropper ( Creative Commons ). XuswAAsGAo.
Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. Mike occasionally links to his courses and webinars, but for the most part, he delivers PR tips. Below, you can see examples of the hot topics of the week. These days, you can’t miss Mark.
Watch webinar. Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. Read transcript.
Yet these videos don’t have the virality marketers often imagine. These videos don’t “go viral” just because they’ve been created. Many things that go viral, took a while and active promotion to get there. Looking for an agency partner that can both bring creative ideas and. execute them?
That meant we could then recreate the ‘non-football focused’ media news cycle, as it happened, across those two tournaments, isolating the key drivers of conversation and breakthrough ‘viral’ stories. We’ll be discussing all this and more in our webinar with NewsWhip in September, which you can sign up for here.
Watch webinar. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. When a negative story breaks, is this something that’s really going viral? View our on-demand webinars. Sign up to our next webinar. read more. #13:
The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. I hosted a PRSA webinar back in July providing actionable steps to take.
In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process.
The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Image: striatic via Flickr, CC 2.0
Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Yield a 20-40 percent conversion rate.
Promoting various events and webinars. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The content is creative, interesting, serves a purpose and captures their followers’ attention. Writing a post about your business or service.
Promote your high performing pins to help take them viral. At PR Newswire (and especially for our senior creative manager Jamie Heckler!), SlideShare has been an amazing channel for promoting webinars and larger content pieces with a visual flair. Be sure your pin captions include a call to action.
You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.
Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. Attend industry events – trade shows, webinars, conferences, etc. – This willprovide you with fresh perspective and ideas for new, creative approaches.
The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.
This will force you to get creative with the sorts of terms you think your coverage will fall under. In the best circumstances, a digital PR campaign will go viral (for all the right reasons), which is exciting but can also lead to a few days being spent gathering and discovering coverage. Catching missed coverage.
You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. Did one of your white papers go viral or get backlinked by many notable websites?
Watch webinar. So, I really doff my cap at this really creative use. View our on-demand webinars. #18: May 21, 2021 | 11:30am EST / 4:30pm GMT. The future of storytelling in healthcare communications. Read transcript. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. I think it’s really smart.
The clip went viral and Ocean Spray responded by giving the man a new pickup truck. 28 webinar hosted by PRSA’s Dallas Chapter. “We We embrace creativity. Whether the videos are paid or organic, find your voice and creativity, and “make sure it’s real, lighthearted and entertaining.”. Logo credit: tiktok ] .
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