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The Art Of Analyst Relations: A PR POV

ImPRessions - Crenshaw Communications

They typically follow narrow categories or subcategories, from Application Performance Management to Wired and Wireless LAN Access Infrastructure. Additionally, PR teams need to get creative about staying top-of-mind with analysts. Many are previous practitioners, executives, or researchers in their chosen sectors. .

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Personal Tech PR Must-Haves

ImPRessions - Crenshaw Communications

So we are loving the HooToo TripMate Elite Versatile Wireless N Travel Router because it solves a few problems. It’s a portable Wi-Fi router , so if a hotel room only allows one gadget over wireless, you can connect the HooToo using Ethernet, then connect with multiple gadgets. Not sure if this will take off, but worth a look.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. This is why earned media – the stories and interviews produced by PR – will always be relevant. Educating prospective customers.

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Getting Antsy At Home? 6 Ways To Stay Motivated

ImPRessions - Crenshaw Communications

Add accessories that have made our lives easier like blue light glasses , wireless headphones or Airpods (mine were the best purchase I made this year), a ring light and a motivational water bottle to make sure you stay hydrated. Personalize your space with the essentials like a comfortable desk chair , daily planner , and favorite pens.

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Behind the Headlines With Sophie Raine

Cision

Use your creativity. We want to see the festival talked about well beyond the music and showbiz pages, so we have various executions in the pipeline in the way of creative campaigns, partnerships and news announcements to keep us busy right up until the festival weekend in August.

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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

Recently we engaged a mixologist to develop recipes for a delicious craft beer in its second year on the market, adding some extra flavor and creative juice to the campaign. One of the most successful social impact partnerships – now a classic – is the one between Verizon Wireless and several domestic abuse prevention agencies.

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Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. We also have an incredible internal creative team, 39 North.