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The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. PR News Conferences. Dates/Locations: Varies.

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New Year, New Predictions, Same Goal: Authenticity

MaccaPR

Changes within the public relations landscape dont only affect us as PR professionals, but were also responsible for guiding our clients through the ever-evolving world of Marketing, PR and Communications. A small mistake can snowball into a full-blown crisis if not handled properly. AI (And the need for human authenticity!)

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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives. Illustration credit: astel design ].

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How to Recover From a Brand Crisis

Cision

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. Want even more crisis communication advice?

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Behind the Headlines With Kathy Walsh

Cision

What are some of the key components of a successful crisis management strategy? So the first step is planning for the inevitable: crisis can and will strike. ” What are some of the differences in building a marketing strategy for a large company versus a small startup or nonprofit?

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Not Every Situation Is a Crisis, So Sometimes It’s Best to Wait and Watch

PRSay

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. But going directly into responsive crisis mode isn’t always the answer. But going directly into responsive crisis mode isn’t always the answer.

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

Nonprofit groups and volunteers came with tools and know-how. In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes.

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