5W PR

JANUARY 18, 2025

Outline specific, measurable, achievable, relevant, and time-bound (SMART) goals for addressing the crisis. Keep all stakeholders informed about the steps being taken to resolve the issue and prevent future occurrences. In a crisis, time is of the essence. Take swift action to rectify the situation and minimize further damage.

Crisis 78

Crisis Branding Brand How To 78

5W PR

MARCH 18, 2025

Recent data shows that 45% of healthcare organizations experienced a data breach in 2022, while medical device recalls increased by 31% compared to the previous year, highlighting the pressing need for robust crisis communication strategies. Internal Communication Keep staff informed about public statements and media coverage.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. But public relations has always depended on persuasion, information, advocacy, the truth.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

DECEMBER 14, 2015

you can expect only a small fraction of your potential audience will ever receive your communication, much less act upon it. In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

5W PR

NOVEMBER 12, 2024

Crisis Management In times of crisis, PR is crucial in mitigating damage and restoring public trust. A well-prepared PR team can formulate effective crisis communication strategies, handle media inquiries, and provide timely updates.  Ensure timely and effective responses to customer inquiries and issues. Anticipate

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

FEBRUARY 17, 2025

Tools like social media monitoring platforms, customer surveys, and online review tracking can help companies stay informed about public perception. Engaging with customers directly and addressing their concerns can also demonstrate a commitment to improvement.

Crisis 78

Crisis Branding Brand Case Study 78

Melissa Agnes

JANUARY 18, 2017

For example, IR owns the relationships with investors, while customer service, sales and/or marketing departments (depending on the structure of the organization) may own the relationships with customers. Versus, is the information being kept “in their heads” or programmed to their mobile devices?

Crisis Communications 100

Crisis Communications Crisis Communications Crisis Management 100

Cision

AUGUST 30, 2016

Loop in HR, accounting, customer service, area managers and people who have a feel for your operations and your geographic regions. This one is a no-brainer and super easy, but take 15 minutes to double check cell phone numbers and contact information for the response team. Don’t shy away from the dark stuff.

Crisis 220

Crisis Crisis Communications Exercises Crisis Management 220

5W PR

APRIL 5, 2025

The core crisis team should include representatives from: Executive leadership Communications and public relations Legal department Operations management Human resources Information technology Security Each team member needs clearly defined roles and responsibilities.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Melissa Agnes

NOVEMBER 10, 2014

And hey, this can be an informal luncheon brainstorm session that takes place every quarter. Don’t think your crisis plan has blind spots? These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage.

Crisis 203

Crisis How To Exercises Crisis Communications 203

5W PR

FEBRUARY 27, 2025

Companies like Mattel and Hasbro maintain dedicated safety communication teams that coordinate with regulatory bodies, manage consumer inquiries, and oversee recall procedures. These teams develop response templates, maintain media relationships, and create crisis communication plans that activate the moment safety concerns surface.

Communications 78

Communications Education Consumer Guidelines 78

5W PR

MARCH 13, 2025

In contrast, Microsoft’s handling of the 2020 SolarWinds hack demonstrated more effective crisis management. The company quickly disclosed the breach, shared detailed technical information with affected customers, and collaborated with security researchers.

Crisis 78

Crisis Examples Industry Crisis Management 78

Presspage

DECEMBER 20, 2024

These are some of the tasks you can expect: Monitoring trends & responses to your communication As a PR pro, youre likely already skilled at keeping yourself informed and tailoring messages to suit your audience. A transparent communication strategy ensures your stakeholders know exactly how youre addressing their concerns.

Reputation 78

Reputation Crisis Trends Customer Service 78

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. For a free consultation, please call 0113 430 4160 now.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

AUGUST 31, 2015

Did you know that over the next five years, the amount of information on the Internet will increase by 500 percent? After comparing the future influx of information to a tsunami, Mark calmed everyone down by reassuring us that The Content Code has all to do with being human and less to do with SEO tactics. ” @agilman #xpotomac15.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Polaris

JUNE 24, 2016

How to Tell Your Customers about a Data Breach. #1 These are words to live by when it comes to issues management and crisis communications. While your IT team is busy containing the security problem, communicate quickly, directly and honestly with affected customers and other stakeholders. 2 Prepare for inquiries.

Communications 119

Communications How To Crisis Survey 119

5W PR

MAY 27, 2024

There are a few key pillars forming the foundation of a successful crisis communication plan. Preparation Assembling a crisis management team of representatives from vital departments such as public relations, marketing, customer service, and legal is crucial.

Crisis Management 88

Crisis Management Crisis Branding Brand 88

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Melissa Agnes

NOVEMBER 10, 2014

And hey, this can be an informal luncheon brainstorm session that takes place every quarter. Don’t think your crisis plan has blind spots? These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage.

Crisis 100

Crisis How To Exercises Crisis Management 100

ImPRessions - Crenshaw Communications

MAY 15, 2018

After an emergency landing in which a passenger was killed on April 17, Southwest released an initial statement on social media and its press page saying it was gathering information about the situation. The first statement in crisis response carries great importance, because it sets the tone for what will follow.

Crisis 136

Crisis Privacy Airlines Facebook 136

Waxing UnLyrical

AUGUST 18, 2014

Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.

Crisis Communications 78

Crisis Communications Software B2B Crisis 78

Reputation Us

MARCH 31, 2021

Participating WBA member banks in the IRP will receive customized services, including: Cyber insurance policy review and recommendations. Crisis communications plan for data security incidents. Customized incident response plan. Review of crisis communications plan. Cyber insurance industry updates.

Insurance 60

Insurance Insurance Banking Crisis Communications 60

5W PR

OCTOBER 10, 2024

Crisis Management Even the most successful brands can face challenges. Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust. Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Branding Brand Crisis Management 78

Cision

JUNE 3, 2015

Is prevention of a crisis possible? Unfortunately, in today’s age of rapid information sharing, probably not. Peter will present his free “ Crush Crises Before They Spread ” webinar on June 1o.

Crisis 120

Crisis Construction Viral Reputation 120

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. What courses does/did your school’s PR major offer?

Education 150

Education Course Training Social Media 150

Reputation Us

SEPTEMBER 7, 2016

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’ By Peter Strozniak.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations.

Trends 105

Trends YouTube Video Social Media 105

Solo PR Pro

OCTOBER 16, 2018

Gayle Lynn Falkenthal, APR of the Falcon Valley Group , recommends: “Check all current plans and update for 2019, including your strategic communications plan, crisis communications plan, and anything else relevant. Rose of DKR Communications. Also, update editorial calendars for 2019.”.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Prohibition

DECEMBER 9, 2021

But don’t immediately choose your MD – reserve them for if the crisis escalates. What will happen if a crisis does happen. Will your customer service team receive an increased amount of calls, what about your website and social media channels? This is why it is important to prepare for a PR crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Presspage

DECEMBER 20, 2024

These are some of the tasks you can expect: Monitoring trends & responses to your communication As a PR pro, youre likely already skilled at keeping yourself informed and tailoring messages to suit your audience. A transparent communication strategy ensures your stakeholders know exactly how youre addressing their concerns.

Reputation 78

Reputation Crisis Trends Customer Service 78

Presspage

SEPTEMBER 9, 2024

By issuing a crisis statement within the first hour of a crisis hitting, youre not only buying yourself time to investigate the situation further, but also painting yourself as a transparent company, giving media outlets fewer reasons to go poking around for information by approaching third parties.

Crisis 78

Crisis Writing How To Reputation 78

Presspage

SEPTEMBER 9, 2024

By issuing a crisis statement within the first hour of a crisis hitting, you’re not only buying yourself time to investigate the situation further, but also painting yourself as a transparent company, giving media outlets fewer reasons to go poking around for information by approaching third parties.

Crisis 78

Crisis Writing How To Reputation 78

Stuart Bruce

JULY 23, 2017

The third is that if you do know what it means you’ll understand that in many cases it’s actually impossible to calculate the ROI because you don’t have enough data, or it is polluted with extraneous information that you can’t separate. Each should use social media to support whatever its objectives are for supporting the organisation.

Social Media 68

Social Media Media Customer Service Corporate 68

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 69

Social Media Media Skype Energy 69