5W PR

APRIL 5, 2025

Establishing a cross-functional crisis management team ensures comprehensive coverage of all potential issues. Studies indicate that teams who participate in crisis simulations at least twice yearly show significantly improved performance during actual crises.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Yet useful content, acknowledging the needs of existing customers, is another savvy way to turn fans into fanatics. Fuel word-of-mouth.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. For a free consultation, please call 0113 430 4160 now.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

APRIL 23, 2019

Communications is a function of leadership. It’s got to be incredibly challenging for a CEO to influence an organization to its peak performance if their communications resources are pulling in another direction.

Technology 150

Technology Study Communications Survey 150

Sword and the Script

MAY 25, 2021

Similarly, the statistic on forgiveness speaks directly to the PR shop because in a crisis communications situation – which any company can find themselves thrust into at any given moment – it would go a long way to have the benefit of the doubt. 72% trust a business that “treats customers well, even in tough times.”.

Branding 112

Branding Brand Survey Customer Service 112

Melissa Agnes

JANUARY 27, 2015

The industry needs an emergence of leadership that is seriously lacking right now. Related listens that may interest you: TCIP #001 – Doing Crisis Communications Right with the Mountain View Police Department. TCIP #011 – Discussing The #Ferguson Crisis with Tim Burrows. Tweet this!)

Community 100

Community Crisis Crisis Management Crisis Communications 100

5W PR

JUNE 15, 2020

There’s often no need to take the blame for something that isn’t the brand’s direct responsibility, but it’s always a good look to be seen taking leadership of a crisis response. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.

Crisis 113

Crisis Digital PR Retail Reputation 113

5W PR

OCTOBER 10, 2024

Crisis Management Even the most successful brands can face challenges. Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust. Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Branding Brand Crisis Management 78

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Waxing UnLyrical

APRIL 11, 2012

Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Take the time to develop a crisis communications plan. It’s a real relationship, people – you have to cultivate it.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Prohibition

DECEMBER 9, 2021

But don’t immediately choose your MD – reserve them for if the crisis escalates. What will happen if a crisis does happen. Will your customer service team receive an increased amount of calls, what about your website and social media channels? This is why it is important to prepare for a PR crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. 11 Steps to Effectively Managing a PR Crisis. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. The PR crisis team should consist of.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62