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The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.  Crisis Management In times of crisis, PR is crucial in mitigating damage and restoring public trust. Anticipate customer needs and offer solutions before problems arise. Equip

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The 21 Responsibilities of PR and What They Entail

Onclusive

Crisis Communications. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear.

Training 370
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Does Your Crisis Scenario Plan Need Some Love?

Cision

Loop in HR, accounting, customer service, area managers and people who have a feel for your operations and your geographic regions. Crisis Comms Webinar Today: Want to learn more about crisis communications planning? ET today for the webinar Managing Communication Challenges.

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How to Protect Your Brand in a PR Crisis

Onclusive

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis.

Crisis 186
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The 22 Responsibilities of PR and What They Entail

Onclusive

Crisis Communications There were some serious PR blunders in 2020. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. PR pros often review and edit when appropriate. In the meantime, digital speaking events have exploded.

Training 195
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Can You Prevent Your Next Crisis?

Cision

Peter will present his free “ Crush Crises Before They Spread ” webinar on June 1o. Is prevention of a crisis possible? There are five tenants that should guide your communications strategy. Don’t crumble under crisis. Click here to join Peter on June 10 for his free webinar! Monitor constantly.

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State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).