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To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisiscommunication strategy. Let’s start with what crisiscommunication is. What is crisiscommunication? Over 5,000 flights were cancelled or delayed.
Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. Today’s AI-powered analytics platforms provide deeper insights through advanced data processing capabilities.
Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. Building Your Crisis Response Foundation The strongest crisis responses begin long before incidents occur. million compared to slower responses.
As part of my contribution to the Agnes + Day team I have the opportunity to share with you developments around the world relating to protecting the privacy of all people when they either voluntarily or out of necessity, like purchasing an airline ticket, provide their personal and private information via digital platforms.
Stuart Bruce speaking at the IATA CrisisCommunications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘CrisisCommunications in the Social Media Age’ conference in Istanbul. The importance of data. Mobile, data and wearable technology. Data is everywhere.
As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important. PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications.
When medical devices malfunction, patient data gets exposed, or technology failures impact care delivery, healthcare organizations face intense scrutiny from the media, regulators, and the public. Document all protocols in a crisiscommunication playbook that’s regularly reviewed and updated.
Technology and Ethics Digital transformation creates new ethical challenges in crisis prevention and response. Social media amplifies issues rapidly while AI and data analytics raise privacy concerns. Ethical considerations should shape how organizations collect and use data, deploy AI systems, and engage on social platforms.
Part of these laws discusses the transparency of disclosing a breach that involves personal data in a timely matter. Organizations need to possess a robust response plan in place should the unfortunate but likely event of a data breach occur. The post New web privacy laws and the Crisis PR issues that can arise from them.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisiscommunication strategy. Lets start with what crisiscommunication is. What is crisiscommunication? Over 5,000 flights were cancelled or delayed.
Dataprivacy is a huge concern for many companies. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road. The future of PR may well hang in the balance.
RISK 3: REGULATORY COMPLIANCE & ETHICAL VIOLATIONS Threat : Increased regulatory scrutiny on matters like data usage, financial practices, and consumer rights exposes companies to fines and legal repercussions. Greenwashing accusations, where companies are perceived as overstating their ESG efforts, can be particularly damaging.
Five crisis PR first responses. Facebook’s response to the recent dataprivacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the dataprivacy issues involved.
Metaverse Law focuses exclusively on dataprivacy and cybersecurity, so I help businesses with their compliance obligations under these new privacy and cybersecurity rules, bring in third parties to assess the security systems and help them deal within an instant. Tell us about it. Lily Li: Sure. Dave Oates: Yeah.
Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern. Crisiscommunication planning Regardless of the positivity of PR efforts, situations requiring public concern redressal may arise.
Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. 66% are more willing to share their data with a company they trust. 73% trust a business that “protects my personal data.”.
The Annenberg survey listed dataprivacy, health care and diversity as social issues. Communications is a function of leadership. It’s got to be incredibly challenging for a CEO to influence an organization to its peak performance if their communications resources are pulling in another direction.
Building trust In an era dominated by digital nuances, data breaches, and cyberattacks are capable of wreaking havoc on a company’s reputation. Readiness A well-thought-out crisiscommunication plan, in partnership with PR experts, prepares the company to react swiftly and effectively during a data breach or security incident.
These themes can vary from year to year but generally cover a wide range of cybersecurity issues, including online safety, data protection, and cybersecurity workforce development. Crisiscommunication preparedness: Preparing for cybersecurity incidents is as crucial as prevention.
CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY. In this age of data breaches and cyber-hacking, violating a customer’s expectation of privacy is a transgression that’s increasingly unforgivable. When in doubt, place the privacy of your customer s first.
Crisis PR Unexpected events are unavoidable, especially in defense tech, where even small mistakes can have serious consequences. To protect against these risks, a strong crisiscommunication plan is essential. It allows for immediate and transparent responses to potential controversies.
I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. Adherence to privacy regulations.”. Crisis interrupted. More and more crisiscommunication events that interrupt the general flow of work in our area.”.
Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. Streams of patient data were exfiltrated from the corporate networks into dark corners of the Internet.
Specifically: Articulate a clear purpose and value proposition ; do not boil the ocean — be specific Leverage multiple channels to attract customers/users and, and feed those channels often to raise awareness for what you have built and how it is helping people Be as transparent as possible about data use and privacy; follow regulation closely and (..)
Specifically: Articulate a clear purpose and value proposition ; do not boil the ocean — be specific Leverage multiple channels to attract customers/users and, and feed those channels often to raise awareness for what you have built and how it is helping people Be as transparent as possible about data use and privacy; follow regulation closely and (..)
I have been using Meltwater in my PR and CrisisCommunication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.
Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information. At the same time, we must balance our obligation to the broader public and ensure the free flow of information so that our audiences have the best data available to make decisions.
New Study Says Apple May Be Overselling Its Differential Privacy Protections In MacOS and iOS; Apple Disputes Study’s Findings. These limit security PR pros to product news (which no one covers), trend news (which is overly noisy), and their own data (which reports are questioning more and more). Offer something legitimate.
Facebook has received its fair share of negative news coverage in the past; however, it’s nothing like the current firestorm around it and the political consulting firm Cambridge Analytica.
Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. ” ~ Prof.
RISK 3: REGULATORY COMPLIANCE & ETHICAL VIOLATIONS Threat : Increased regulatory scrutiny on matters like data usage, financial practices, and consumer rights exposes companies to fines and legal repercussions. Greenwashing accusations, where companies are perceived as overstating their ESG efforts, can be particularly damaging.
They’re capitalizing on being extraordinarily relevant and piggybacking on the dataprivacy lawsuit Facebook is currently facing. Smyte is a company that aims at bring Facebook’s trust and safety features to a broader audience.
According a story from the BBC , disagreements about whether information should be removed or not will be overseen by national data protection agencies. ” While this news is biggest in Europe, it also affects the ongoing debate in the United States about privacy and information posted on the Internet about private U.S.
Everything we do is based on research and data and in concert with communities. Reporters wanted to talk to the students, and we wanted to make sure that it was done ethically, it was done with respect to student privacy and protection. It’s like planning for crisiscommunications, but it’s not even that.
So we made attribution the major theme of this year’s Summit on the Future of Communications Measurement. But calculating that requires doing multivariate regression with a lot of data, and very few PR or comms people have the data or the skills. And what they mean by “attribution” is, “This thing I did caused that behavior.”
This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection. Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding dataprivacy and security.
When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisiscommunications strategy can help a company recover its image and earn back its audience’s trust.
This volume of patient records, combined with restrictions on patient confidentiality set by Ontario privacy laws, made the task of informing those affected extremely difficult. Centers for Disease Control and Prevention , “scientists want data to be released when it’s ‘seasoned’—the media want fresh data now.” Focus assessment.
Regular updates about cybersecurity measures, presented in accessible language, help stakeholders understand how their data and national interests remain protected. PR teams should develop messaging frameworks that address common public concerns about data protection, privacy, and cyber defense capabilities.
Recent data shows that financial services face 35% more cyberattacks than other industries, with embedded finance platforms particularly attractive to cybercriminals. According to a 2023 IBM Security report, the average cost of a financial services data breach reached $5.9 million, 13% higher than the global average across industries.
This is particularly true when the situation is as legally and technically complicated as the dataprivacy scandal. Where silence is unavoidable, a statement that acknowledges the problem and pledges to get to the bottom of it is a logical starting point. When the SEO isn’t good.
However, it hasn’t yet mastered the art of data-backed storytelling—especially when it comes to producing highly niche content for complex brands, such as those in the B2B and professional services spaces. Plus, as powerful as AI is, it cannot conduct original research or gather proprietary data that longer pieces of content often require.
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