5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Building Your Initial Response Strategy The moment a ransomware attack is detected, organizations must activate their crisis communications plan. Share lessons learned and detail new security investments.

Communications 78

Communications Crisis Communications Crisis System 78

5W PR

MARCH 5, 2025

The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. Leading AdTech companies maintain detailed response protocols, establish clear chains of command, and regularly test their crisis procedures.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Organizations need established protocols, trained teams, and clear communication channels ready to activate at a moment’s notice. Document what worked, what didn’t, and how procedures can improve.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

APRIL 5, 2025

Establishing a cross-functional crisis management team ensures comprehensive coverage of all potential issues. Studies indicate that teams who participate in crisis simulations at least twice yearly show significantly improved performance during actual crises.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

5W PR

FEBRUARY 24, 2025

Building Your Crisis Response Team A well-structured crisis response team forms the backbone of effective crisis management. Document expected outcomes and establish clear evaluation criteria. According to Gartner, organizations using specialized crisis management software show 30% improved response times.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Onclusive

NOVEMBER 8, 2023

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Executive Thought Leadership According to Forbes , thought leadership has never been more important. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. What is a business case? A business case is one of the most powerful decision-making tools available to the C-suite.

Resources 195

Resources Technology Data Measurement 195

Presspage

JANUARY 21, 2025

Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. Crisis communication A well-timed press release can help you maintain transparency and protect your reputation in a crisis. The humble press release has come a long way.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

.” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions. “Lean” communications like emails or shared documents are best for routine updates and edits to materials.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Prowly

FEBRUARY 20, 2025

RUN ALL YOUR PR FROM ONE PLACE Benefits of a communication plan Communication plan is a strategic document that outlines how your organization shares information with specific audiences to achieve your desired goals. Crisis communication plan Statistically, crises are not that likely to happen to your brand.

Writing 104

Writing Communications How To Internal 104

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. For a free consultation, please call 0113 430 4160 now.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PRSay

FEBRUARY 16, 2021

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. Advancing strategies to prolong and even increase sales of these drugs then, and in the years since, reflected a blatant disregard for the need to slow or reverse this scourge. Photo credit: getty images ].

Communications 158

Communications Ethics Leadership Reputation 158

PRSay

MARCH 25, 2019

Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? To read more about employee communications, check out our March issue of Strategies & Tactics.

International 156

International Internal Communications Employee 156

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. Managing a Chapter crisis. Our Chapter used the PRSA Crisis Communication Certificate Program , Cutlip & Center’s “Effective Public Relations,” Gartner and our own experiences on the job. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Sword and the Script

MAY 12, 2020

Additional considerations: Post HTML versions of your press releases – not just PDFs; Create a separate RSS feed for your newsroom that carries just news; Offer reporters a way to sign up for distribution lists that send just for news; and An online newsroom also gives you a platform to rapidly standup a crisis communications response.

Company 115

Company Survey Pitching Report 115

Presspage

JANUARY 21, 2025

Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. Crisis communication A well-timed press release can help you maintain transparency and protect your reputation in a crisis. The humble press release has come a long way.

Writing 78

Writing How To Product Launch Crisis 78

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986.

Government 103

Government Education Print Ethics 103

Prohibition

DECEMBER 9, 2021

This is why it is important to prepare for a PR crisis. Recently Yorkshire Cricket Club underestimated the power of social media and conducted a master class on how not to respond to a PR crisis. The key to any crisis communication is to be proactive, transparent and accountable.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PR Conversations

MAY 1, 2017

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. The addition I would make today would be resources for long term post-crisis support.

Crisis 63

Crisis Crisis Management Leadership Training 63

PR Conversations

AUGUST 11, 2015

A working party led by former GA Chair Jean Valin has completed this massive piece of ground work and has produced a base document that contains the results of analysing 968 pages of documentation reflecting current thinking on the knowledge, skills, abilities and behaviours (KSABs) of practitioners at entry and mid-level.

Publicity 40

Publicity Crisis Communications Ethics Technology 40

PR in High Definition

FEBRUARY 23, 2021

The vocabulary we use to communicate is just as important as the way we communicate. An easy way to ensure the right language is used is by accurately preparing for communications – this can be through detailed briefing documents with sections that focus on topics and phrases to actively avoid, or in-person training sessions.

Crisis 71

Crisis Communications Reputation Training 71

Prohibition

DECEMBER 13, 2021

Prepare a list of all relevant risks and vulnerabilities that might have an impact on the organisation in collaboration with members of your leadership team, your crisis management team, and other important stakeholders. Setup a crisis communication team. The next step is to set up a crisis communication team.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR Fuel

SEPTEMBER 16, 2020

This is a one-or-two page document that highlights something new or different your company is doing. Crisis Communications. Crisis communications involve your plan to deal with negative news if it happens and how to avoid bad PR in the future. Thought Leadership. ” Yes, there is.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Prowly

MARCH 6, 2025

Document your brand guidelines to make it easy for the entire team to collaborate. 3 PR pros are experts at crisis communication and reputation management When things get ugly, PR can save the day , as they know the right tools to use, what words to say, and the actions to take.

Brand 80

Brand Branding How To Guidelines 80