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The Importance of PR in Shaping Media and AI Perceptions

5W PR

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern.

Privacy 78
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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

We use technology for everything from banking and shopping to communication and entertainment. It focuses on increasing awareness about cybersecurity risks and providing educational resources to help individuals and organizations better understand and mitigate those risks.

Education 112
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What’s Next in Public Relations? Let’s Ask My Students

PRSay

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy.

Publicity 148
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People Are Not Props – Christie Goodman

Ethical Voices

The first went through a disastrous merger with a new CEO who was a walking ethical challenge, and that sent me down the hall to work for the United Methodist Church, where I, among other things, focused on media violence and media literacy education. It’s like planning for crisis communications, but it’s not even that.

Ethics 80
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PRoust Questionnaire: Sean Kelly

PR Conversations

I enjoy the adrenaline rush of crisis communications. Advancements in communications technology and the explosion of social media platforms have secured the need for public relations experts to help organizations communicate effectively with their stakeholders. What is your favourite occupation in PR?

Film 40
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PRoust Questionnaire: Sean Kelly

PR Conversations

I enjoy the adrenaline rush of crisis communications. Advancements in communications technology and the explosion of social media platforms have secured the need for public relations experts to help organizations communicate effectively with their stakeholders. What is your favourite occupation in PR?

Film 40
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 196