5W PR

JANUARY 24, 2025

The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy. Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach.

Social Media 109

Social Media Branding Brand Crisis Management 109

5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Crafting Your Crisis Communication Strategy When crisis strikes, your response must be immediate, accurate, and appropriate for each communication channel.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

JANUARY 18, 2025

Acknowledge the impact of the crisis on all stakeholders customers, employees, investors, and the broader public. Outline specific, measurable, achievable, relevant, and time-bound (SMART) goals for addressing the crisis. In a crisis, time is of the essence. Be upfront about the facts, even if they are unpleasant.

Crisis 78

Crisis Branding Brand How To 78

5W PR

FEBRUARY 3, 2025

These assessments should examine: Brand messaging consistency across channels Employee social media activity Past crisis response effectiveness Stakeholder sentiment analysis Media coverage patterns Creating an Effective Crisis Response Framework When facing public criticism, speed and authenticity matter more than perfection.

Reputation 78

Reputation Branding Brand Crisis 78

Prowly

FEBRUARY 20, 2025

Here are the key differences between these communication types: Internal communication This is your communication strategy for your own team and it covers the key points for transferring information internally. Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound).

Writing 104

Writing Communications How To Internal 104

Solo PR Pro

MARCH 3, 2020

The full impact of this outbreak from both a human and economic perspective can not yet be measured — and won’t be for some time to come. All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

PRSay

MARCH 19, 2020

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. Enlist employees. Plan for the worst. Mind your language.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Very honest.

Social Media 198

Social Media Branding Brand Employee 198

5W PR

FEBRUARY 11, 2025

Training Your First Line of Defense Employees represent both the greatest vulnerability and strongest asset in fighting misinformation. A single ill-informed social media post from staff can spark a crisis, while well-trained employees act as brand truth ambassadors.

Branding 78

Branding Brand Viral Training 78

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

MARCH 13, 2025

While sales took two years to recover, the company’s commitment to transparency helped rebuild customer trust.

Crisis 78

Crisis Examples Industry Crisis Management 78

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Measurement 195

Sword and the Script

DECEMBER 23, 2014

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. PR crisis communications leadership PR strategy warren buffett'

Reputation 120

Reputation Newspapers Crisis Communications Leadership 120

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. That said, the communications world today is intensely disrupted.

Crisis 138

Crisis Crisis Management Crisis Communications Journalism 138

PRSay

JULY 10, 2020

As a discipline, crisis management is categorized into three phases: pre-crisis (which involves prevention and preparation); crisis response; and post-crisis (evaluation and preparation). Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks.

Crisis 176

Crisis Crisis Management Employee Retail 176

Presspage

DECEMBER 20, 2024

While one negative comment from a disgruntled ex-employee might not warrant concern, paying attention to recurring patterns or feedback can reveal opportunities for improvement before they escalate into bigger problems. However, their communication processes are not inherently the same. Here are several examples.

Reputation 78

Reputation Crisis Trends Customer Service 78

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 181

Reddit Software B2B Technology 181

Flack's Revenge

OCTOBER 24, 2018

Conversely, organizations have a responsibility to explain how they are protecting themselves – and their employees and customers’ sensitive data. Regardless, make your security precautions known; reassure customers, employees and others that sensitive data, networks and facilities are safe.

Crisis Management 123

Crisis Management Crisis Employee Google 123

5W PR

OCTOBER 1, 2024

PR can profoundly shape brand perception through crisis management—effective crisis communication to mitigate damage from negative events and restore trust.  Internal Branding Internal branding refers to aligning employees with the company’s mission, vision, and values.

Branding 88

Branding Brand Crisis Management Crisis Communications 88

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%).

Survey 150

Survey Communications Measurement Internal 150

5W PR

FEBRUARY 24, 2025

Tools might include: Digital communication platforms Social media simulators News feed generators Response tracking systems Evaluating Team Readiness Assessment forms a critical component of crisis simulation programs. Regular evaluation helps identify strengths and weaknesses in your crisis response capabilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention.

Education 112

Education Employee Measurement Agency 112

5W PR

SEPTEMBER 6, 2024

Organizations can position themselves as reliable guardians of sensitive information by effectively communicating safety measures. A robust PR strategy can manage public perception during a crisis and prevent reputational damage. PR Strategies Be open and honest about security measures, challenges, and incidents.

Communications 78

Communications Measurement Employee Reputation 78

5W PR

OCTOBER 11, 2024

This identity should be evident across all communications, from press releases and social media posts to employee newsletters and customer interactions. Proactive Communication Proactive communication is essential for building and maintaining trust.

Corporate 78

Corporate Communications Employee Crisis Management 78

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Newhouse School of Public Communications, Jamie Ward, Ph.D. , A new era of crisis communication is upon us.

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Crisis interrupted. Pressure on measurement. Virtual events.

Communications 145

Communications Crisis Internal International 145

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 12) Emotion in crisis communications works. 19) Employees have huge impact on social sharing. Jason Miller of LinkedIn said, “one single employee sharing three items of content a day can add up to 23 million in additional reach over the course of a year. Brands in Politics ).

Content Marketing 139

Content Marketing Social Media SEO Publicity 139

5W PR

OCTOBER 10, 2024

Crisis Management Even the most successful brands can face challenges. Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust. Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Branding Brand Crisis Management 78

5W PR

SEPTEMBER 9, 2024

Establish a Crisis Communication Team A dedicated crisis communication team is essential for an effective response. A multidisciplinary team brings a variety of perspectives to the table, ensuring a comprehensive approach to crisis management. A swift response can help to prevent the issue from escalating. 

Crisis 78

Crisis Crisis Management Crisis Communications How To 78

Burrelles Fresh Ideas

MAY 21, 2024

Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity.

Employee 97

Employee Pinterest Resources System 97

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

ImPRessions - Crenshaw Communications

MAY 15, 2018

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. There was no mention of the customers’ race, or of why a Starbucks employee had called the police.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

MAY 25, 2021

The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. There’s a pile of research that supports this conclusion.

Branding 111

Branding Brand Survey Customer Service 111

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

5W PR

MARCH 26, 2020

These unprecedented measures bring up many questions create many questions. For heads of companies looking for extra guidance during this time, we’ve compiled considerations for how to best handle and communicate office closures. Communication with employees is extremely important during this time. Be Transparent.

How To 88

How To Employee Financial Meeting 88

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 210

Writing Communications Marketing B2B 210