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Effective Strategy Starts With a Robust Communication Plan

Stern + Associates

Leveraging Corporate Communication to Execute Strategy In his landmark 1993 textbook, “ Corporate Communication ” (McGraw Hill), now in its eighth edition, Argenti urges leaders to think of corporate communication as less about the mechanics of how organizations communicate, and more about how leaders can use communication to execute strategy.

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ICON 2021 Recap: Inside Delta Air Lines’ Crisis Response to COVID-19

PRSay

“Things began to continually get worse,” said Kristin Seay, Delta’s director of employee communications. Our communications strategies and ways of working were based on whatever had happened the day before.”. 20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021.

Crisis 78
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Mental Health & PR: Building a Supportive (and Profitable) Workplace

Burrelles Fresh Ideas

Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity.

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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount. Besides her passion for digital marketing, she likes yoga, fitness, and hiking.