Ishmael's Corner

APRIL 10, 2017

The post Reverse-engineering the Crisis Communications During the San Jose Flood appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Did they know something nefarious had yet to reach me? Then I came across a note that added the context of a flood in San Jose.

Crisis Communications 60

Crisis Communications Engineering Crisis Communications 60

Melissa Agnes

AUGUST 8, 2014

Making The Case for Excluding Jargon From Crisis Communication. Teaching Crisis Communication: Embracing the Research to Practice Model. This week’s episode of The Crisis Intelligence Podcast. Crisis Management Tactic: Updates on Updates – by @bernsteincrisis.

Crisis Management 205

Crisis Management Crisis Communications Crisis Hotels 205

Buchanan PR

APRIL 1, 2024

Wondering how Artificial Intelligence will influence the Google search engine results page? The term “AI-integrated search engine results” is a mouthful, so Google shortened it to Search Generative Experience, or SGE for short. First, the current Google search engine was asked, “ How to make sourdough starter.”

Engineering 93

Engineering Google SEO Guidelines 93

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? One you should aim to think through within your crisis preparedness. It’s the best way to archive your crisis response.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

Shift Communications

OCTOBER 29, 2014

Netflix is doing just that, preparing for the worst by intentionally “breaking” its systems for the purpose of exposing weakness and giving its engineers practice and experience in fixing them. The post Bring Chaos Into the Workplace appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Crisis Communications 125

Crisis Communications Engineering Crisis System 125

Presspage

MARCH 5, 2025

Yet, many organizations still lack a newsroom strategy built for rapid, effective crisis communication in an era where disruption is the norm. Heres everything you need to know to get your newsroom crisis-ready. The future of your newsroom As crisis communication continues to evolve, so should your newsroom strategy.

Crisis 78

Crisis Communications Crisis Communications Tools 78

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Just because people may vent and lash out against your organization is not a reason to hide and refuse to communicate on the channels that demand communication these days.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Melissa Agnes

FEBRUARY 19, 2015

Side Note: The best way to do this is to conduct an online vulnerability audit before a crisis and to work on strengthening the core foundation of your online presence as a crisis preparedness strategy. 2) Build up your Twitter presence to be authoritative, engaging and trustworthy – prior to experiencing a crisis.

Google 165

Google Crisis Crisis Management Crisis Communications 165

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. When to send a cease and desist letter and when not to; how and when to get a court order to have the search engines remove the content; etc.)?

Crisis 203

Crisis How To Exercises Crisis Communications 203

Onclusive

MARCH 8, 2018

She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” Taking the crisis out of crisis communications. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. Gould & Partners Survey).

Case Study 170

Case Study Engineering Measurement Big Data 170

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. For a free consultation, please call 0113 430 4160 now.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PRSay

JULY 1, 2022

When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then.

Handbook 192

Handbook Publicity Newspapers Television 192

5W PR

MARCH 10, 2025

These programs might include: Classroom activity guides Professional development resources Student workshops Competition events For example, K’NEX Education partners with schools to provide hands-on engineering challenges that integrate their building sets into STEM curricula.

Strategy 78

Strategy Education Video Storytelling 78

Prowly

FEBRUARY 20, 2025

Before potential customers explore your product or service, they'll determine your value through your online presence management, whether in Google search engine results or social media feeds. Let's not even get started on Google's search engine algorithm. The second advantage is that you are the one controlling the brand narrative.

SEO 104

SEO Analytics Tools Google 104

Melissa Agnes

MARCH 1, 2015

In this episode of The Crisis Intelligence Podcast, Martin Waxman and I discuss 5 new digital trends that impact your organization’s reputation and that need to be incorporated into your communications strategies, including your crisis communications. Because 93% of online activity begins within a search engine.

Reputation 124

Reputation Trends Crisis Management Mobile 124

PRSay

MAY 16, 2018

While the PRSA MBA/Business Program is currently focused on partnering with business schools, the need for strategic communications also affects CEOs, chief information officers, chief financial officers, engineers, cyber chiefs, medical doctors and other corporate and nonprofit leaders. But content variety remains.”.

Communications 119

Communications Public Affairs Crisis Communications Reputation 119

Presspage

JANUARY 21, 2025

Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. By incorporating relevant keywords and linking to owned content, press releases can improve your search engine rankings while ensuring your news reaches the right audience through organic search.

Writing 78

Writing How To Product Launch Crisis 78

Doctor Spin

FEBRUARY 4, 2025

Reputation engineering. Crisis communications. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Crafting narratives that reinforce a desired perception. Actively managing an organisations credibility and public trust.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

5W PR

OCTOBER 9, 2024

Crisis communication is all about managing negative publicity and responding to crises. Internal communication fosters positive relationships within an organization. Through investor relations PR, professionals communicate with investors and shareholders.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Cision

MAY 3, 2017

Pilots have altimeters, instruments that help them monitor their elevation in the sky, with radar they know where they are in relation to other planes, the ground, and even how well their engines are performing. The brand doesn’t blow up because you’ve engineered around major issues customers actually care about.

Airlines 137

Airlines How To Engineering Radio 137

MaccaPR

JANUARY 13, 2025

Changes within the public relations landscape dont only affect us as PR professionals, but were also responsible for guiding our clients through the ever-evolving world of Marketing, PR and Communications. AI (And the need for human authenticity!) But the way were using social media platforms is changing. One survey suggested 94.6%

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Cision

FEBRUARY 4, 2016

crisis communication) and ensure you’re following copyright laws when adding visuals or quoting others’ work. Organic spokes include search engines and email newsletters. A simple algorithm change or a throttling of organic reach can severely impact how many followers actually see and read your content.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

PRSay

NOVEMBER 2, 2017

This provides an opportunity to build upon the individual experience and transition to reputation management and crisis communications, all the while having students emphasize how the brand plays into the narrative surrounding a corporate or personality crisis.

Communications 121

Communications Case Study Training Reputation 121

Presspage

MARCH 2, 2021

SEO: not everyone will be following you and know exactly where to find what you have to say about the subject, so it’s important your newsroom content can be easily tracked by search engines. Crisis communication software Learn how the PressPage suite of PR tools can help you prepare and respond to any situation.

Crisis 148

Crisis Software Crisis Management Crisis Communications 148

Shift Communications

NOVEMBER 17, 2017

A great example of how predictive analytics applies to PR is the process of creating a crisis communication plan. Furthermore, learn how to weed out the bad data, identify black swans, consider confounding variables and account for insufficient engineering. How Does Predictive Analytics Apply to PR?

eBook 104

eBook Analytics Data Software 104

Sword and the Script

SEPTEMBER 23, 2014

In September, Urban Outfitters engineered a single vintage and bloody Kent State sweatshirt for sale. PR crisis communications marketing outrage PR crisis' It’s become a favorite tactic of some apparel brands. And the media dutifully report on such events every single time. Capitalizing on Tragic Events.

Company 116

Company Apparel Airlines Crisis Communications 116

5W PR

JULY 20, 2020

Ivy Lee is another person whose name is often mentioned as one of the founders of modern public relations and the originator of modern crisis communications. He referred to his technique of molding opinions as the “engineering of consent.”. Lee served many highly recognizable clients, the most well-known being John D.

Publicity 103

Publicity Training Crisis Communications Reputation 103

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. Here we look at a few reasons why we love what we do. There’s never a dull moment . If you’re in PR and you’re bored – why?

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

5W PR

MAY 25, 2023

This can be done using social media monitoring tools, search engines, or by setting up alerts. Companies should have a crisis communication plan in place to quickly and effectively respond to any false information. By monitoring these conversations, companies can quickly identify false information and respond accordingly.

Brand 88

Brand Branding Crisis Communications Reputation 88

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. When to send a cease and desist letter and when not to; how and when to get a court order to have the search engines remove the content; etc.)?

Crisis 100

Crisis How To Crisis Management Exercises 100

Melissa Agnes

FEBRUARY 24, 2015

To challenge delegates to embark upon the day before them with the goal of seeking opportunities to leverage the advantages that this digital landscape provides, rather than simply looking for ways to react or respond in a crisis. It’s the engine that drives it. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Cision

SEPTEMBER 10, 2015

Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images.

Trends 120

Trends Mobile Web System 120

PR in High Definition

FEBRUARY 22, 2017

Everyone I work with here at Firefly is pretty comfortable with WordPress and Yoast, checking that content is readable and optimised for major search engines. Well, the slow ‘revolution’ of content marketing has made many agencies shift gear to look at marketing automation and either managing the engines, or producing content for it.

SEO 76

SEO Engineering Google Content Marketing 76

Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Cohen and RedShift provide content that is effective for both customers and search engines.

Marketing 104

Marketing Writing SEO Engineering 104

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. The Role of Video Content in SEO Today, 92.3%

SEO 85

SEO Mobile Engineering Ethics 85

Prowly

FEBRUARY 20, 2025

Before potential customers explore your product or service, they'll determine your value through your online presence management, whether in Google search engine results or social media feeds. Let's not even get started on Google's search engine algorithm. The second advantage is that you are the one controlling the brand narrative.

SEO 104

SEO Analytics Tools Google 104

PR in High Definition

FEBRUARY 22, 2017

Everyone I work with here at Firefly is pretty comfortable with WordPress and Yoast, checking that content is readable and optimised for major search engines. Well, the slow ‘revolution’ of content marketing has made many agencies shift gear to look at marketing automation and either managing the engines, or producing content for it.

SEO 66

SEO Engineering Google Content Marketing 66