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How companies survive crises through  capability and character

Wadds Inc.

Speaking at a webinar organised by the CIPR Crisis Communications Network , Younger explained that reputation is shaped by two key factors: capability and character. It relates to values, culture, behaviour, transparency and ethical conduct. It is about being good at what you do," said Younger.

Company 105
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How PR Can Bridge the Gap Between Defense Tech and the Public

5W PR

As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important. PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications.

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RepUs: Top 10 Reputation Threats and Impact in 2025

Reputation Us

RISK 3: REGULATORY COMPLIANCE & ETHICAL VIOLATIONS Threat : Increased regulatory scrutiny on matters like data usage, financial practices, and consumer rights exposes companies to fines and legal repercussions. Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent.

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Why it’s important to know many codes of ethics – Erin Kennedy

Ethical Voices

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. That’s when the Edelman Trust Barometer listed it as one of the most trusted professions and people actually turned to the news media and government for truth. So, ethics is a big deal, I would say.

Ethics 96
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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led.

Publicity 126
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Crisis Simulation in Defense Tech PR

5W PR

Designing Realistic Crisis Scenarios Creating authentic crisis scenarios requires careful consideration of potential threats and vulnerabilities. Designing Realistic Crisis Scenarios Creating authentic crisis scenarios requires careful consideration of potential threats and vulnerabilities.

Crisis 78
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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan.

Crisis 164