Crisis Communications, Ethics and Guidelines

Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

APRIL 3, 2025

Ethical practices serve as the foundation for effective crisis prevention and management. Building an Ethical Foundation Organizations need robust ethical frameworks before crises emerge. Companies like Patagonia demonstrate how embedded ethics create resilience.

Ethics

Ethics Leadership Crisis Training

How PR Can Bridge the Gap Between Defense Tech and the Public

5W PR

FEBRUARY 22, 2025

As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important. PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications.

Publicity

Publicity Privacy Technology Ethics

Managing Brand Reputation in an Era of Digital Backlash

5W PR

FEBRUARY 3, 2025

PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines. Stakeholder Mapping : Identify and prioritize key stakeholder groups, understanding their specific concerns and communication preferences.

Reputation

Reputation Brand Branding Crisis

PR and Export Controls in Defense Technology: A Guide to Compliance Communication

5W PR

APRIL 10, 2025

Building an Effective PR-Legal Partnership Success in export control communications requires close collaboration between PR and legal teams. The Society for Corporate Compliance and Ethics recommends establishing formal processes for legal review of external communications about regulated technologies and activities.

Technology

Technology Communications Training Education

Crisis Simulation in Defense Tech PR

5W PR

FEBRUARY 24, 2025

Designing Realistic Crisis Scenarios Creating authentic crisis scenarios requires careful consideration of potential threats and vulnerabilities. According to the Public Relations Society of America, the first 24 hours of crisis response often determine public perception outcomes.

Crisis

Crisis Crisis Management Technology Exercises

How to Effectively Address Management Decisions that Conflict with Your Values – Carolyn Smith Casertano

Ethical Voices

APRIL 2, 2025

What is the most difficult ethical challenge you ever confronted at work? It felt like we had not behaved in an ethical way, and it bothered me for months afterwards because even the partnership went through that sort of lasting bitterness with some of our employees. Ethical companies, when they make them, they own it, and they fix it.

Ethics

Ethics How To Employee Agency

The Importance of PR in Shaping Media and AI Perceptions

5W PR

JUNE 11, 2024

PR initiatives could involve devising ethical guidelines for AI developers, or transparent communication about data collection practices and privacy measures. Crisis communication planning Regardless of the positivity of PR efforts, situations requiring public concern redressal may arise.

Privacy

Privacy Media Transportation Crisis Communications

PR Pivot: How PR Pros Keep on Their Toes

Axia PR

DECEMBER 1, 2023

PRSA Unveils New Guidelines for Ethical AI Use in PR PR Lessons Learned from Cyberattack on the World’s Largest Bank 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce

Guidelines

Guidelines Banking Ethics Crisis Communications

Just Because AI Is Exploding Doesn’t Mean Your Company Will: What To Know About Artificial Intelligence’s Impact on Business & PR

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology. And boy do we like it.

Company

Company Technology Privacy Guidelines

Just Because AI Is Exploding Doesn’t Mean Your Company Will: Here’s What To Know About Artificial Intelligence’s Impact on Business & PR

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology. And boy do we like it.

Company

Company Technology Privacy Guidelines

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic.

Corporate

Corporate Crisis Communications Guidelines Journalism

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

DECEMBER 26, 2023

AI takes out the grunt work “Generative AI has already changed the face of PR, enabling communicators to save a tremendous amount of time in finding the right journalists and creating content. However, going into next year, this technology will also change the way crisis communication and reputation management is done.

Writing

Writing Communications Marketing B2B

Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. DePaul University College of Communications, 2011 – 2022.

Education

Education Course Nonprofit Resources

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

FEBRUARY 28, 2024

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. Technical Aspects of PR 15.

Viral

Viral Crisis Communications SEO Reputation

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

APRIL 2, 2019

I’d like to believe, PR agencies that specialized in crisis communications can identify here. They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. How does a law firm send an invoice for X amount but only get paid for Y?

Agency

Agency Trends Marketing Survey

The OpenAI Saga – Or How to Create Your Own Crisis

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis

Crisis How To Guidelines Reputation

Public Relations Today

Ethics in PR Crises: A Leadership Guide to Crisis Prevention

How PR Can Bridge the Gap Between Defense Tech and the Public

Trending Sources

Managing Brand Reputation in an Era of Digital Backlash

PR and Export Controls in Defense Technology: A Guide to Compliance Communication

Crisis Simulation in Defense Tech PR

How to Effectively Address Management Decisions that Conflict with Your Values – Carolyn Smith Casertano

The Importance of PR in Shaping Media and AI Perceptions

PR Pivot: How PR Pros Keep on Their Toes

Just Because AI Is Exploding Doesn’t Mean Your Company Will: What To Know About Artificial Intelligence’s Impact on Business & PR

Just Because AI Is Exploding Doesn’t Mean Your Company Will: Here’s What To Know About Artificial Intelligence’s Impact on Business & PR

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

The OpenAI Saga – Or How to Create Your Own Crisis

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