The Hoffman Agency

APRIL 16, 2025

” A misstep in one market, amplified by social media, can ignite a viral backlash that swiftly erodes reputation across continents, demonstrating the interconnectedness and fragility of global brand image. This constant barrage has led to a concerning phenomenon: crisis communication fatigue among audiences.

Reputation 36

Reputation Ethics Policies Government 36

5W PR

JANUARY 29, 2024

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. Forget the Silicon Valley playbook of viral trends and flashy apps.

Industry 78

Industry Publicity Ethics Privacy 78

Newsfile

FEBRUARY 28, 2024

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

MaccaPR

NOVEMBER 30, 2017

But it’s worth considering that the same social media and PR channels that blew the 'Fearless Girl' sculpture into a global viral phenomenon also facilitated the blow back against State Street when it was exposed as not living up to the values it evangelized for with 'Fearless Girl’. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. Why do you work in PR?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. Why do you work in PR?

Film 40

Film Crisis Communications Ethics Crisis 40

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164